Uniform & Work Apparel Opportunities in the Restaurant Service Industry
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GoToWebinar Attendee Interface Promotional Appetizers… Start Your Table to Profits How to Sell Uniforms to the Restaurant Industry Have a product question right now or during the webinar? Call our office 800-467-1996 Ask for Webinar Coordinator GoToWebinar Phone# 800-263-6317 Web. ID# 625-158-987
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The restaurant industry with its 945,000+ locations represents one of our nation\'s largest employers. These locations purchase uniforms for their employees. Join Pam Pennington, National Accounts Manager for Aprons Etc. for a Free Webinar detailing sales tips and industry specific information necessary to successfully enter this lucrative repeat-business market. --Why sell uniforms? --Identify prospects --Help with speaking the "language" of your restaurant clients --Explore your competition --Suggested products --Useful sales tips --Eligible for CAS/MAS Accreditation
Transcript of Uniform & Work Apparel Opportunities in the Restaurant Service Industry
GoToWebinar Attendee InterfacePromotional Appetizers…Start Your Table to ProfitsPromotional Appetizers…Start Your Table to Profits
How to Sell Uniforms to the Restaurant Industry
Have a product question right now or during the webinar?
Call our office 800-467-1996 Ask for Webinar Coordinator
GoToWebinar Phone# 800-263-6317Web. ID# 625-158-987
Promotional Appetizers…
Start Your Table to Profits
How to Sell Uniforms to the Restaurant Industry
Domestic Manufacturing & Import Capabilities
Why the Restaurant Industry?
2009 Restaurant Industry Overview
• Sales: $566 Billion– Nearly 50% of the American
food dollar is spent in foodservice
• Locations: 945,000– More than 7 out of 10 eating-
and-drinking places are single-unit (independent) operators
• Employees: 13 million– This industry is the largest
employer besides government– Expected to add 2 million jobs
over the next decade
Traditional Wearables Vs. Uniforms
Wearables• Event Driven• Promotional Quality• Short term usage• Personalized • Mostly Tops• Lower emphasis on
function• 1 garment per
participant
Uniforms• Repeat Business• Higher Quality• Long term/daily use• Personalized• Tops, bottoms,
coverings & accessories
• Strong emphasis on function, suitability
• Up to 1 garment per work day
Stocking Sources Items you can find from
suppliers like Aprons Etc. to fulfill your customized plan for your client’s uniform program
Customized Programs Custom Manufactured Inventory program Custom Designed
Why Sell Restaurant Uniforms?
• Prospects may be among your current customers or present a new market opportunity
• You’re probably THEIR customer!• Repeat business• Wide variety of items to sell
Challenges ToSelling Restaurant Uniforms
• Clients may have established buying preferences• Keeping the styles fresh, choices appropriate for the
job• Low quantity orders or possibly maintaining
inventory• Sizing challenges
Restaurants Fast Food, casual dining Fine Dining Bars
Education Cafeterias Culinary/Tech Schools
Healthcare Hospitals Elder care facilities
Managed Services Event Venues Vending
Retail Kitchen Supply stores Novelty imprinted aprons
Hospitality Venues Lodging
Your Competition
•Restaurant Supply House•Rental Companies•Other Promotional
Distributors•Retail
A greater ability to change uniforms or colors exists when a location is just opening.
Make sure your client knows his staff represents the whole restaurant.
Build a partnership by making sure good service is part of the deal! Follow up on your accounts to make sure uniforms are performing as expected and to get re-orders.
Check out what chains are headquartered in your area.
Schedule your call before 11 or after 2
•Chefs•Executive Chef•Sous Chef (Sub Chef)•Chef•Asst. Chef•Pastry Chef•Prep Chef
•Cooks/Baker (BOH)•Line Cook•Baker•Cake Finisher
•Front of House (FOH)•Hostess•Wait Staff•Bus staff•Management
Much of the chef’s uniform has developed out of necessity. The jacket, for example, is double-breasted so it can easily be
reversed to hide stains that may accumulate throughout the day; the double layer of fabric is also designed to insulate their bodies against the intense heat of the stove or an accidental
splattering of hot liquids.
Even the knotted cloth buttons were fashioned for a reason-cloth will withstand the frequent washings and abuse from contact
with pots, pans and other heavy equipment.
About Chef Coats
Suggested Products Chef Positions
Chef Coats- 32 Style Choices•Everyday
•65/35 poly cotton twill•Spun Polyester
•Executive:•100% premium cotton•100% Egyptian cotton
Features
Pants-12 Styles
•Reinforced bar tacking•Underarm vents•3 pc. backs•Buttons
•Knot•Hand-rolled•Plastic•SIZING: XS-6XL
•Executive:•Yarn Dyed Fabrics
•Daily Use:•65/35 poly cotton twill•100% premium cotton twill•100% premier spun polyester
Features•Cargo•Baggy•Kitchen•Traditional
AccessoriesHats, Neckerchiefs
Chef Coats
Tradition indicates that the number of pleats on the headdress indicates the experience of the chef. Of course, this means the head chef, who is the one with the maximum experience gets to
wear a hat with a hundred pleats. Supposedly, he could cook an egg 100 ways! Although a hundred pleats are not found on a head chef’s hat these days, these hats do contain the most
number of pleats still.
The height of your hat usually corresponded with your rank, the taller indicated more experience or education.
About Chef Hats
Chef Hats
Other Foodservice Opportunities
• 52 percent of adults said they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community.
• Caps, visors
• Shirts or t-shirts
• Printing
Suggested Products Back of House
Coats/Shirts•Coats
•65/35 poly cotton twill•Spun Polyester
•Shirts:•65/35 poly cotton poplin
Features
Pants
•With or without pockets & buttons
•Daily Use:•65/35 poly cotton twill•100% premium cotton twill•100% premier spun polyester
Features•Cargo•Baggy•Kitchen•Traditional
AccessoriesHats, Neckerchiefs, Aprons
Suggested Products Front of House
Aprons – 31 Styles•Fabric
•7.5 oz. 65/35 poly cotton twill•Color-fast washing
Styles
•Bib-Adjustable or loop over neck•Waist•Bistro•Disposable
•Features:•Extra long 39” ties•Reinforced bar tacking
One of the first references to an apron was in the Bible in a passage in which Adam and Eve sewed together fig leaves to make aprons
to cover themselves.
Occupations such as butchers, welders and bakers have always used aprons to protect both their clothing and bodies from their work.
It was not until the 1940s and 1950s that society started to see the stereotypes of the "perfect mother" who always wore an apron, no
matter what.
About Aprons
Shirt- top left side of the shirt Use suitable colors Avoid putting logo on server’s pocket Keep the logo a reasonable size If placed on a bistro or waist apron,
keep it clean and understated
OK, we’re not talking about drinking mass quantities of alcohol here. Today is actually a day to celebrate the apron. Companies in the food services industry can use imprinted aprons (your distributor partner can help you find a variety of shapes and sizes – even one for a wine bottle) to use in a promotion.
ASI Successful Promotions – Sept. 09 issue
Why Call Aprons ETC.?
• Designed especially for the Restaurant Industry with High Quality construction features
• Large selection of color options• Stocked for quick & convenient shipping out of Chicago• Low Minimums• Personalization options• Full line of restaurant garments and accessories
– Chef- coats, pants– Aprons- waist & bib styles– Accessories- hats, neckerchiefs– Kitchen -shirts, pants
