Understanding Local Search
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Transcript of Understanding Local Search
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Local Search
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Agenda
What is Local Search Niche Marketing Real Estate Industry Research Local Search & Real Estate Using Video Free Resources Dangers and Pitfalls
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What is Local Search
A process where users seek information online, the ultimate intention of which is an offline transaction at a nearby service or business
In English – using the Internet like people used to use the Yellow Pages to find resources.
Not about advertising locally, but developing location orientated content.
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Niche Marketing
Target people with a specific interest or need Understand you are not going to get massive
traffic Your goal is high quality traffic Transform yourself from a commodity to a
specialist Examples – Repolift, Shoe Stor & Architizer
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Real Estate Industry Research
9 to 12 Month Sales Cycles Up to 90% of all home buying searches involve
the Internet at some point Not just MLS
Less than 5% of all leads are ready to “BUY NOW”
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Opportunity
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Local Search & Real Estate
Advertising open houses, emailing listings and offering virtual tours is thing of past.
You must carve out multiple niches for yourself Examples of niches include:
Specific geographic regions Building types Combination of both
Whitby-Shores.com
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Using Video
Search engines love video Need to look professional Needs to be informational, not self promotional
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Free Resources
Wordpress.org/Blogger.com Youtube.com Everything can be learned....only cost is time
and opportunity cost
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Dangers & Pitfalls
Not understanding need to specialize Creating generic websites Not having patience Poor quality video production Not having any lead capture/engagement
process