Understanding Google Analytics Part 2: Understanding Time On Page
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Understanding Google Analytics Part 2: Time On Page
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Time On Page is a pretty straightforward Google Analytics concept and essentially tells you how much time your visitors are spending on your site. Now, the more important question is what does Time On Page tell you about your website and how can you use it to improve your site?
Transcript of Understanding Google Analytics Part 2: Understanding Time On Page
Understanding Google Analytics Part 2: Time On Page
Time On Page
Refers to how much time a particular user spends on a particular
URL on your site
Why Is Time On Page Important?
• It says a lot about how well you’re meeting the expectations a visitor has
• It’s indicative if your content is engaging or if you’re providing the things your site visitors want and expect
What Happens When A Visitor Goes IdleOn Your Page For A Long Time?
• Google Analytics will automatically time out (normally after about 30 minutes of inactivity)
How Can “Time On Page” Work For You?
• Check if your site visitors are spending time to watch your video sales letter (VSL)
• If Time One Page says zero, visitors are leaving before they see your content
• Time On Page will show you which blogs spend the most time on and what topics interest them
Relating Time On Page And Bounce Rate
Low Bounce Rate+
High Time On Page=
Engaged and Interested Visitors
Correlating these metrics will give you a better idea of what pages are contributing to high engagement
A Simple Exercise
1. Study the Time On Page spent on desktop or tablet
2. Another segment looks into the Time On Page spent on a mobile phones.
(Comparing these results will show how effective your desktop and mobile campaign and make necessary actions to help improve things.)
Segment your audience into groups and assess the results.
For More Information Visit:
www.SeriouslySimpleMarketing.com
