Understanding Google Analytics Google Analytics is a free service that has the capacity to empower...
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Transcript of Understanding Google Analytics Google Analytics is a free service that has the capacity to empower...
Understanding Google Analytics
Google Analytics is a free service that has the capacity to empower people like yourselves to get more traffic and more engagement on your website without breaking the bank.
Knowing the basics is as easy as A-B-C
• A - Acquisition
• B - Behaviour
• C - Customers (Audience!)
How Are People Using Your Website?
• What is a website visit?
• A better way to look at Bounce Rate
• There’s no place like home. Or is there?
Behavior > Site Content > Landing Pages
How Are People Using Your Website?
• What is a website visit?
• A better way to look at Bounce Rate
• There’s no place like home. Or is there?
Behavior > Site Content > Landing Pages
Who are your users?
Meet my collection of alter-egos. They wear the trousers in this house.
If everyone who goes visitsoutheastengland.com was a 32 year old male using a 1900 pixel wide desktop screen on Chrome then my opinion might matter.
Audience > Demographics > Age
How are they finding you?
• How well are you performing in search?
Acquisition > Search Engine Optimisation > Queries
and finally….
• The little trick you need to know for all banner ad and newsletter promotion
Acquisition > Campaigns > All Campaigns
http://www.yourwebsite.com?utm_source=TourismSouthEast&utm_medium=BannerAd&utm_campaign=SummerSpecialOffer
How are they finding you?
• If you build it, will they come?
• How well are you performing in search?
Acquisition > Search Engine Optimisation > Queries
and finally….
• The little trick you need to know for all banner ad and newsletter promotion
Acquisition > Campaigns > All Campaigns
http://www.yourwebsite.com?utm_source=TourismSouthEast&utm_medium=BannerAd&utm_campaign=SummerSpecialOffer
Understanding Google Analytics
Google Analytics is a free service that has the capacity to empower people like yourselves to get more traffic and more engagement on your website without breaking the bank.
Knowing the basics is as easy as A-B-C
• A - Acquisition
• B - Behaviour
• C - Customers (Audience!)