Understanding Glocal Business: Anthropological views of Burma
-
Upload
ilkka-o-lavas -
Category
Business
-
view
376 -
download
2
description
Transcript of Understanding Glocal Business: Anthropological views of Burma
![Page 1: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/1.jpg)
Go There and See –method
Understanding Glocal BusinessGlobal + Local = GlocalIs it so simple?Variation points?Cultural aspects? People? Ilkka O. Lavas – Serial Entrepreneur
Laurea 3.3.2014 International Week
![Page 2: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/2.jpg)
Ilkka O. Lavas
• 2 books about entrepreneurship• Partner, board member, investor
– Portfolio of 14 businesses– 10+ aquisitions done– 3 exits
• Young Entrepreneur of the year 2009 in ’Southern Finland’
• 35years, 2 boys, 1 wife, 1153 fb connections, 1035 linkedin conns, twitter @lavas
![Page 4: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/4.jpg)
Company = Brand + Mission + Collections of People with different
motivators towards same Vision
![Page 5: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/5.jpg)
Different Mission = Different Company
![Page 6: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/6.jpg)
Company Etymologycompany (n.)mid-12c., "large group of people," from Old French
compagnie “society, friendship, intimacy; body of soldiers" (12c.),
from Late Latin companio (see companion). Meaning "companionship" is from late 13c.
Sense of "business association" first recorded 1550s, having earlier been used in reference to trade guilds (c.1300). Meaning "subdivision of an infantry regiment" is from 1580s. Abbreviation co. dates from 1670s.
![Page 7: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/7.jpg)
Why understanding the people and local culture is important
Who is our customer?• Customer may be a person but also a
company. In company there is still person.
• Customer is always person with personality.
• What defines personality?
![Page 8: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/8.jpg)
Personality of world Citizens• World Citizens = 7 216 M unique persons
– Finns 5,4M• Helsinki metropolitan area 1,3M
– You 1– UK 63,23 M
• You 1– Belgium 11,14 M
• You 1– Nederland 16,77 M
• You 1– Germany 81,89 M
• You 1– Taiwan 23,34 M
• You 1– Myanmar (Burma) 52,8 M
• Mandalay (Capital City of Myanmar) 1,23 M (Metropolitan area 1,6M)
– Customer 1
![Page 9: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/9.jpg)
![Page 10: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/10.jpg)
![Page 11: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/11.jpg)
![Page 12: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/12.jpg)
U Bein Bridge (Photo: CC kudumomo)
![Page 13: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/13.jpg)
Reaching tourists = $$$ €€€€
• The 1.2-kilometre (0.75 mi) bridge was built around 1850 and is believed to be the oldest and longest teakwood bridge in the world
• Construction began when the capital of Ava Kingdom moved to Amarapura, and the bridge is named after the mayor who had it built.
• It features 1,086 pillars that stretch out of the water.• It is used as an important passageway for the local people and has also
become a tourist attraction and therefore a significant source of income for souvenir sellers
![Page 14: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/14.jpg)
Don’t guess - Go there and see
Terms defined Company = Many unique personsB2C: Customer = unique person directlyB2B: Customer = unique person acting his/her role in company
![Page 15: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/15.jpg)
Whatis
uniquein
person/you/
customer?
Photo CC PughPugh
![Page 16: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/16.jpg)
Unique people are not thingsPeople are (and objects are not, so much):• Intentional causal agents• Perceiving back• Similar to self• Self-conscious targets• Holders of crusial but nonebservable traits• Changeable• Known with indeterminant accuracy• Intrinsic complex• Requiring explanation
Source: Social Cognition: From Brains to Culture- Susan T Fiske
![Page 17: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/17.jpg)
Understanding local people / Cultural Due Diligence
• Sense of Self and Space (hugging, comfort zone)• Communication and Language (slang, dialects, accents,
jargon)• Dress and Appearance• Food and Feeding Habits (Muslim, Jewish, Vegetarians...)• Time and Time Conciousness (exact vs relative)• Relationships (age, gender, status, degree of kindred, wealth,
power, wisdom. Physical location of company. Cousins. School friends. )
• Values and Norms. (law, order, job titles, maslow hierarchy of needs)
• Beliefs and Attitudes (Chrisitianity, Buddhism, Hinduism)• Mental Process and Learning• Work Habits and Practices.
Managing Cultural Differences By Robert T. Moran, Philip R. Harris, Sarah Moran
![Page 18: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/18.jpg)
Case Burma / Myanmar 2013
![Page 19: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/19.jpg)
Burma, time trip 100years backward
• Educational System• Kinship System(family
relationships and education) & Association System (Social grouping)
• Religious System and Recreational System (leisure time)
• Political System• Economic System• Health System
![Page 20: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/20.jpg)
Child Labour
Happy or Abused?
![Page 21: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/21.jpg)
Child Labour
• Hunger is typical reason for working– Work has direct influence on your healthy life
• Work is meaningful
• Kids enjoy to work, maybe sometimes too much and they forget to study
• Evenings are dark, no proper light for studying• If you start to enjoy working too early, there is
a danger that you will never learn to read.
![Page 22: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/22.jpg)
Learning by Doing = School of Life
Learning By Doing
![Page 23: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/23.jpg)
Eläkejärjestelmä Pension System
![Page 24: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/24.jpg)
Kindergarten
![Page 25: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/25.jpg)
Päiväkotijärjestelmä
![Page 26: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/26.jpg)
Päiväkotijärjestelmä
![Page 27: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/27.jpg)
Family is important
![Page 28: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/28.jpg)
Suvun merkitys
![Page 29: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/29.jpg)
Suvun merkitys
![Page 30: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/30.jpg)
Nightlife
• City is dark at 18.00, silent 21-22 and awake at 5 on morning
• No TV, no Gaming machines, no parties • Work is physical, no need for gym
![Page 31: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/31.jpg)
Respect your Boss
![Page 32: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/32.jpg)
Marketing expands from strong outdoor and print to digital channels
![Page 33: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/33.jpg)
Marketingdigitalization
GSM 159 USD / monthGPRS
![Page 34: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/34.jpg)
Labour cost competitiveness
• Burma– Kids 15 USD / month– Adults 30-60 USD / month
![Page 35: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/35.jpg)
Automaatio
Automation is killing jobs? ORAutomation is helping people to concentrate on more challenging tasks.
![Page 36: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/36.jpg)
agrarian culture vs industrial economy
• Job titles change a lotin 100 years
![Page 37: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/37.jpg)
Argaari vs Teollinen vs Tietoyhteiskunta
![Page 38: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/38.jpg)
Innovations
![Page 39: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/39.jpg)
Innovointi
![Page 40: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/40.jpg)
Competitionbetween brands
![Page 41: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/41.jpg)
Brändien välinen kilpailuCompetition between brands
at Drug Store
![Page 42: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/42.jpg)
Logistics
![Page 43: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/43.jpg)
Logistiikka
![Page 44: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/44.jpg)
Logistics
![Page 45: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/45.jpg)
Handicraft is disappearingor becoming luxury
• Design is hand made• User Experience design
is still hand work• Branding cannot be automatized
![Page 46: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/46.jpg)
Efficiency and automatic bottle washing machines will sooner or
later kill their jobs.
![Page 47: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/47.jpg)
No-Electricity
![Page 48: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/48.jpg)
Sähköttömyys
![Page 49: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/49.jpg)
Sähköttömyys
![Page 50: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/50.jpg)
Sähköttömyys
![Page 51: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/51.jpg)
Architechture
![Page 52: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/52.jpg)
Hygiene rules
![Page 53: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/53.jpg)
Hygienia
![Page 54: Understanding Glocal Business: Anthropological views of Burma](https://reader037.fdocuments.in/reader037/viewer/2022110306/554d53f7b4c905003b8b4757/html5/thumbnails/54.jpg)
GO THERE TO SEE AND LEARN. FB:ilkkaolavas @lavas www.ilkkaolavas.com