Understanding Design and Brand Communication Workshop Content - Design Camp India 2012
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This document contains the complete details about the workshop conducted at Design Camp India Chennai event. Read this document before registering for this workshop. For more details visit www.designcamp.in
Transcript of Understanding Design and Brand Communication Workshop Content - Design Camp India 2012
Understanding Design& Brand Communication
Saurabh KarandikarCreative Consultant, Graphic Designer and User Experience Designer
Brands touch our lives in more ways than ever. Corporates and
marketers who create the brands are no longer their custodians.
Brands belong to the consumers. We play with them, we shape
them, and if we like them enough, we wear them as t-shirts
and become the vehicles of brand communication ourselves.
These are exciting times for brands, and there is a greater need
to understand how they are created, designed, nurtured.
As designers, marketers, product developers and as social
influencers, it is important for us to see the interdependencies
between Identity Design, Graphic Design, product design,
advertising design and even Interaction Design in the process
of creating a brand and communicating the brand essence.
Understanding Design& Brand Communication
Graphic DesignersDesign ManagersProduct ManagersAdvertising ProfessionalsDesign Students
Who Should Attend
Each session will begin witha discussion on examplesand will contain individualand/or group exercises
Session Structure
Designing Brand Identity
What is IdentityProduct vs Corporate IdentityCreative Visual Thinking (CVT)
Session 1
Advertising & Branding
Identifying What to SayDeciding How to Say itScience of Effectiveness
Session 2
Beyond Design
Branding 2.0Emotional EngagementTrust Management
Session 3
