Brand Identity & Design

Abby Richardson

LOGO Design

Simplicity

• K.I.S.S. Keep it Simple, Silly!• Makes logos Easily Recognizable & Versatile• Try to find a balance between Unique without

being Overdrawn

Memorable

• Grab the viewer’s attention immediately• Intrigue the viewer with a Hidden meaning or

especially Unique approach• Must also be Simple and Easy to See or Read

Timeless

• Educate yourself on current trends in advertising so you can AVOID THEM!

• You want an image that has longevity and will appeal to people 10 years from now as well as today

Versatile• Is it effective in both Black & White and

Color?• The size of a postage stamp?• The size of a billboard?

Appropriate• Does it appeal to your target Audience?• Avoid clichés or culturally sensitive topics?

Keep Color In Mind

Type Design

Categories of Type

•Old Style•Modern•Sans Serif

•Slab Serif

•Script

Type Contrasts

•Size

•Weight•Structure

•Form•Direction

•Color

LOGOS:Which is better?

Animal Planet

Old New

Detroit Lions

Sunkist

Pyramid Breweries

Yahoo!