Brand Identity & Design
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Transcript of Brand Identity & Design
Brand Identity & Design
Abby Richardson
LOGO Design
Simplicity
• K.I.S.S. Keep it Simple, Silly!• Makes logos Easily Recognizable & Versatile• Try to find a balance between Unique without
being Overdrawn
Memorable
• Grab the viewer’s attention immediately• Intrigue the viewer with a Hidden meaning or
especially Unique approach• Must also be Simple and Easy to See or Read
Timeless
• Educate yourself on current trends in advertising so you can AVOID THEM!
• You want an image that has longevity and will appeal to people 10 years from now as well as today
Versatile• Is it effective in both Black & White and
Color?• The size of a postage stamp?• The size of a billboard?
Appropriate• Does it appeal to your target Audience?• Avoid clichés or culturally sensitive topics?
Keep Color In Mind
Type Design
Categories of Type
•Old Style•Modern•Sans Serif
•Slab Serif
•Script
Type Contrasts
•Size
•Weight•Structure
•Form•Direction
•Color
LOGOS:Which is better?
Animal Planet
Old New
Detroit Lions
Sunkist
Pyramid Breweries
Yahoo!