Understanding and Measuring Women’s Implicit Safety in Public Transportation - Transforming...
-
Upload
wri-ross-center-for-sustainable-cities -
Category
Government & Nonprofit
-
view
360 -
download
2
Transcript of Understanding and Measuring Women’s Implicit Safety in Public Transportation - Transforming...
www.TransformingTransportation.org
Understanding and Measuring Women’s
Implicit Safety in Public Transportation
Joanna Moody, Graduate Research Assistant, MIT
Presented at Transforming Transportation 2016
Understanding and Measuring
Women’s Implicit Safety in Public
Transportation
Joanna Moody
Graduate Research Assistant
Massachusetts Institute of Technology
Transforming Transportation
Thursday, January 14, 2016
Explicit,
tangible,
identifiable
Implicit, intangible, instinctual,
subconscious
Safety =
Freedom from Danger (Explicit) +
Freedom from Discomfort (Implicit)
Travel Behavior &
Quality of Life
City/Transportation PlannersImproved Safety for
Women on Public Transit
need feedback about
explicit & implicit
causes of discomfort/fear
Explicit Statistics/Surveys
Implicit ?
Implicit IAT
IAT
Public
Transit
Private
Transport
Images or Words
Implicit Association Test
Concept:
Images or Words
Attribute:
Safe Unsafe
Public Transit
+
Unsafe
Private Transport
+
Safe
Congruous Pairing
Natural Association
Faster Response
Public Transit
+
Safe
Private Transport
+
Unsafe
Incongruous Pairing
Slower Response
IAT D-Score:
LIncongruent -LCongruent
stotal=LPT+Safe - LPT+Unsafe
stotal
Provide a benchmark for
evaluating impacts of new
policies and service measures
on implicit aspects of safety
Fast
Fun
User-Friendly
Versatile
Flexible
Rail
+
Safe
Bus
+
Unsafe
Public Transit
+
Unsafe
Private Transport
+
Safe
Shared
Strangers
Unfamiliar
Personal
Individual
IAT & Smart Cities!
Explicit Implicit
Safety = Freedom from
Danger
Freedom from
Discomfort
Understanding = Surveys/Statisti
cs
IAT
+
+
Better understanding of all
dimensions of safety can help
target limited resources toward the
most impactful improvements