Implicit Web
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Transcript of Implicit Web
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The Implicit WebIts closer than you think
Record, Retrieve & Analyse Your Web
www.hooeey.com
Rajeev Purnaiya
http://www.hooeey.com/http://www.hooeey.com/http://www.hooeey.com/http://www.hooeey.com/ -
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What is it?
Implicit Web- termcoined in 2007
Synthesis ofpersonal informationgleaned from theinternet into a singlecoherent picture of
user behaviour 1
1 Wikipedia
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Where is it?
The Implicit Web is
everywhere you go.
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Is it Web 2.0?Web 2.0 allowed users
toexplicitly interact with
web content.
TaggingRating
Creating profilesListing
Mapping...
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Is it Web 2.0?
The Implicit Web isdifferent.
Click stream dataAttention data
Location tracking...
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Is it Web 2.0?The Implicit Web is different.
Explicitabove-the-flow
1. bookmarking and tagging2. blog posting andcommenting3. rating and reviewing4. buying5. IM6. emails7. documents
Implicitin-the-flow
1. links followed2. videos seen, music listenedto3. feeds read4. places visited5. events attended6. browser history
1. Transparent Office Michael Idinopulos
2. Attention Economy (III), WorkingCogs
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It is important
because...
Implicit Information
Explicit Information
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Benefits
...the implicit web is allabout the value that will
accrue to an Internetuser when their every
action is tracked,recorded, and used to
provide value back tothat user.--Fred Wilson
VC, Union Square Ventures
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Benefits
Control informationoverloadPersonalisation
ContextualrecommendationsImmersive experience
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AmazonRecommendation
algorithms based onbooks or products you
browse through
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Last.fm
Recommends musicbased on what you
already like
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Challenges
Data Silos
At user end
user
work PC
home PC
mobile device IE
FireFox
mobile browser
documentson PC
documents
online
dataon mobile device
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Challenges
Data Silos
At web sites
user
Netflix(movies seen)
FB profile
Amazon(books bought)
blogs posted
Tivo(shows watched)
LinkedIn profile
iTunes(music heard)
YouTube(videos uploaded)
Flickr(pictures uploaded)
pages browsed
...
...
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Challenges
Privacy
Transparency
User control at all timesOpt-in
Standards based certifyingauthority
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Overlap
Implicit Web
Semantic Web
Data Portability
Web 3.0
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Sources
[1]Wikipedia[2] Five Themes From Defrag Conference Sean Ammirati, ReadWriteWeb[3] Theme: The Implicit Web, Foundry Group Blog[4] Implicit Web: a brief introduction, Yihong-Ding, Web 2.0 Explorer[5] The Implicit Web: Last.fm, Amazon, Google, Attention Trust, Alex Iskold, ReadWriteWeb[6] The Implicit Web, Josh Kopelman, Redeye VC
[7] 2007: The Implicit Web, Fred Wilson, A VC: Musings of a VC in NYC[8] Explaining my fondness for explicit content, Andrew MacAfee,http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/why_not_widen_the_flow[10] Attention Economy (I), (II), (III), (IV), WorkingCogs, www.workingcogs.com[11] Transparent Office, Michael Idinopulos, http://michaeli.typepad.com/my_weblog/2007/12/in-the-flow-and.html[12] Web 3.0 - The Semantic, Implicit, Mobile or Distributed Web?, Jonas Bolinder,http://impl.emented.com/2008/04/20/web-30-the-semantic-implicit-mobile-or-distributed-web/[13] MySportsnet.ca and the Implicit Web, Colin Smillie, One Degree,
http://www.onedegree.ca/2007/06/mysportsnetca-a.html[14] Implicit Web Philately, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.html[15] Privacy and the implicit web, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/privacy-and-the.html[16]Privacy and Personalization:From Clickstream to Targeted Advertising, Alex Iskold,http://www.readwriteweb.com/archives/privacy_and_personalization.php
http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/why_not_widen_the_flowhttp://www.workingcogs.com/http://www.onedegree.ca/2007/06/mysportsnetca-a.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/privacy-and-the.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/privacy-and-the.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://www.onedegree.ca/2007/06/mysportsnetca-a.htmlhttp://www.workingcogs.com/http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/why_not_widen_the_flow -
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Further Interest?
http://defragcon.com
Defrag explores the intersection of topics like:
Enterprise 2.0 Online Collaboration
The Implicit Web Collective Intelligence
The Semantic Web Mash-ups
Social Networking in the Enterprise Next-level Discovery
http://www.defragcon.com/http://www.defragcon.com/ -
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Summary
The Implicit Web infers intent from attention
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Finally...
Thank you
foryour attention.