Global Social Media and CSR ReportSupported by the United Nations Office for Partnerships

Stuart Bruce

#unsmcsr11 @stuartbruce

Global Social Media and CSR Report

#unsmcsr11 @stuartbruce @wolfstarpr

Social media and social networks are now all pervasive; they permeate every aspect of our lives and have had a fundamental impact on business, the law and even governments.

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Social media is for marketing

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Methodology

• FTSE Global 500• September 2010 to

May 2011• Visible social media

presence• Blogs, Twitter,

YouTube, Facebook, podcasts, other video and RSS

• Not ranking social media or CSR

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Key facts on FTSE Global 500 use of social media for CSR

• 60% have some social media CSR presence

• Just 46, less than 10% using it extensively

• North America is the most social content, followed by Europe

• Most social industry sectors are banks, oil and gas producers, pharmaceuticals and biotechnology, and technology, hardware and equipment

• Twitter is the most used social platform

Use of social platforms

Podcasts Blog Youtube Facebook Twitter Embedded video

RSS

7

22

4044

56

102

107

60%#unsmcsr11 @stuartbruce @wolfstarpr

Most social countriesAustralia; 2% Brazil; 3% Canada;

3%China;

1%

Denmark; 1%

Finland; 1%

France; 6%

Germany; 5% Hong Kong ;

1%

India; 2%

Italy ; 2%

Japan ; 8%

Malaysia; 1%

Nether-lands;

1%

South Korea;

1%Spain; 2%

Sweden ; 1%Switzerland; 2%

UK; 9%

US; 37%

Other; 10%

Australia

Belgium

Brazil

Canada

China

Denmark

Finland

France

Germany

Hong Kong

India

Italy

Japan

Malaysia

Netherlands

South Korea

Spain

Sweden

Switzerland

UK

US

Other

Aerospace & defence; 2%Automobiles & parts; 2%

Banks; 12%Beverages; 3%

Chemicals; 3%

Construction & mate-rials; 2%

Electricity; 4%

Electronic & electrial material; 2%

Financial services; 2%

Fixed Line telecommunica-

tons; 4%Food & drug retailers;

1%

Food producers; 3%

Gas, water & multiutili-ties; 3%

General industrials; 3% General retailers; 4%

Health care equipment & services; 2%Household goods & home construction; 3%

Industrial engineering; 1%Industrial metals & mining; 2%Industrial transportation; 3%Leisure goods; 1%Life insurance; 4%

Media; 3%Mining; 2%

Mobile telecommu-nications; 2%

Nonlife insurance; 2%

Oil & gas producers; 11%

Oil equipment & services; 1%

Personal goods; 2%

Pharmaceuticals & biotechnology; 6%

Real estate in-vestment trusts;

1%

Software and computer ser-

vices; 4%Support services; 1%

Technology, hardware & equipment; 5%

Tobacco; 1%Travel & Leisure; 2%

Aerospace & defence

Automobiles & parts

Banks

Beverages

Chemicals

Construction & materials

Electricity

Electronic & electrial material

Financial services

Fixed Line telecommunicatons

Food & drug retailers

Food producers

Gas, water & multiutilities

General industrials

General retailers

Health care equipment & services

Household goods & home construction

Industrial engineering

Industrial metals & mining

Industrial transportation

Leisure goods

Life insurance

Media

Mining

Mobile telecommunications

Nonlife insurance

Oil & gas producers

Oil equipment & services

Personal goods

Pharmaceuticals & biotechnology

Real estate investment & services

Real estate investment trusts

Software and computer services

Support services

Technology, hardware & equipment

Tobacco

Travel & Leisure

Most active companies

46

Some characteristics of success

• Stakeholder focused• Multi-platform• Joined-up• Engaging• Not top down

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Embedding social media into a corporate communications strategy

1) Understand and shrink the online space

2) Set objectives and goals3) Incorporate social media into your

corporate communications strategy4) Get board level buy-in5) Secure adequate resources 6) It is rude to walk out of a conversation7) Continuous improvement

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