UME UME - Zone Denmark · A clear profile of the new Zone Denmark is emerging fast. The design...
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Two new design awards ...for the Ume bathroom series and the Origami trivets bear witness of a 360-degree revitalisation of Zone Denmark. A clear profile of the new Zone Denmark is emerging fast. The design company has just won two Red Dot Awards with the Ume and Origami product series – both of which were created together with the VE2 designer trio. The awards mark a revitalisation of the brand, which began in 2015 and now portrays a company with a sharp new focus. “Our close dialogue with our designers concerning innovative product design and visual appeal has proved to be the right direction for us,” says Michael Bruun, Design & brand manager at Zone Denmark. “VE2’s insight and market savvy have enabled us to cement the brand’s credibility by creating award-winning designs, while at the same time maintaining a sound commercial strategy. That is an achievement in itself.” Award-winning design. Zone Denmark underlines its status as a design company with two more Red Dot Awards for the Ume bathroom series and the 3D Origami trivets. These accolades are the result of a close dialogue with innovative Danish design- ers and a hugely successful revitalisation of the Zone Denmark brand. UME UME ORIGAMI PRESS RELEASE APRIL 2018 NEW RED DOT AWARDS UNDERPIN ZONE DENMARK’S TRANSFORMATION
Transcript of UME UME - Zone Denmark · A clear profile of the new Zone Denmark is emerging fast. The design...
Two new design awards
...for the Ume bathroom series and the Origami trivets bear witness of a 360-degree revitalisation of Zone Denmark.
A clear profile of the new Zone Denmark is emerging fast. The design company has just won two Red Dot Awards with the Ume and Origami product series – both of which were created together with the VE2 designer trio. The awards mark a revitalisation of the brand, which began in 2015 and now portrays a company with a sharp new focus.
“Our close dialogue with our designers concerning innovative product design and visual appeal has proved to be the right direction for us,” says Michael Bruun, Design & brand manager at Zone Denmark. “VE2’s insight and market savvy have enabled us to cement the brand’s credibility by creating award-winning designs, while at the same time maintaining a sound commercial strategy. That is an achievement in itself.”
Award-winning design. Zone Denmark underlines its status as a design company with two more Red Dot Awards for the Ume
bathroom series and the 3D Origami trivets. These accolades are the result of a close dialogue with innovative Danish design-
ers and a hugely successful revitalisation of the Zone Denmark brand.
UME UME
ORIGAMI
PRESS RELEASEAPRIL 2018
NEW RED DOT AWARDS UNDERPIN ZONE DENMARK’S
TRANSFORMATION
The minimalistic Ume bathroom series and the Japanese Origami trivets manifest themselves in the slipstream of a number of forceful designs from the new Zone Denmark. In 2016/17 the brand received a German Design Award for the bath series Nova One, and the multifunctional bowl series Peili not only won a Red Dot Award, but also the award for the most innovative product at the Mai-son & Objet exhibition in Paris. On top of that, Peili won one of two iF design awards in 2018 with the innovative Puck Hook taking the other.
“It is quite a milestone for us! We have consciously directed our new focus towards design and innovation and, of course, we are both pleased and proud when we receive these accolades. They also mean that other countries now have a keen eye for us,” recounts a proud and enthusiastic Michael Bruun.
This year’s winners of the prestigious Red Dot Award have been selected from 6,300 products from 59 countries. Red Dot has a keen eye both for form and functionality, qualities that Zone Denmark has made its mark with in its latest product launches. The team behind the many awards promises that shoppers can expect more new items of the same calibre.
ORIGAMI
UME
PRESS RELEASEAPRIL 2018
NEW RED DOT AWARDS UNDERPIN ZONE DENMARK’S
TRANSFORMATION
UmeThe Ume bathroom series from Zone Denmark is a soft, gentle and pleasing acquaintance. The harmo-
niously proportioned elements express soundness and a fine balance – both for the eye and the hands.
Ume is the Japanese word for a plum tree and is a symbol of elegance, patience and strength. The first
letter U simultaneously depicts the form of modern and classic products with thought for both design
and functional details.
OrigamiThe Origami trivets from Zone Denmark are inspired by antique Japanese paper art that makes a deep
impression with its 3D effects. The four different designs, Mix, Beak, Wave and Fold, play in a wondrous
way with light and shade, enabling countless table setting variations.
VE2The people behind V2 designer trio are Tilde Nygaard, Hugo Dines Schmidt and Morten Lauritzen. The
three designers have a background in architecture, specialising in industrial design, and work in the
energy field between form and space.
Colours:
Black Cool Grey Plum Rosehip Peach
Nude Cactus Olive Denim Nordic Sky
Colours:
Black Grey Maroon Red White Nude
Origami 3D trivets Ume bathroom series
MIXFOLD WAVEBEAK
PRESS RELEASEAPRIL 2018
About Zone Denmark:
Zone Denmark makes a statement that leaves you in no doubt. We interpret evolving trends, using our strong and clear DNA to create functional design for everyone. Expressed in a mini-malistic and honest design language, our designs embrace new ideas, innovative solutions and exquisite materials. Our purpose is to challenge convention, inspire curiosity and create beauty.
For further information, please contact:
Annemarie Keller, PR & Marketing - Tel.: +45 87 25 16 26 / +45 22 69 22 12 - Email: [email protected]
Mette Gudiksen, Social Media - Tel.: +45 87 25 16 41 - Email: [email protected]
www.zonedenmark.dk #zonedenmark #zonexxxxx
NEW RED DOT AWARDS UNDERPIN ZONE DENMARK’S
TRANSFORMATION
