Uma Escola a Reinventar o Futuro – Semana da Escola de Engenharia - 24 a 27 de Outubro de 2011
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University of Minho School of Engineering <2C2T> Uma Escola a Reinventar o Futuro – Semana da Escola de Engenharia - 24 a 27 de Outubro de 2011 Environmental impact of customized outdoor With the focus on the customized outdoor, we are not only interested in studying the environmental impact of such images but also suggesting an ecological and harmfree solution. The environmental impact of outdoor ad is not restricted to the media: also, inks have been indicated by its negative consequences. Nevertheless, the European Community and several governments have been making efforts to discourage and also to forbid the use of materials with bad consequences for the environment as well as human health. (CEE, 2000), (Baitz, 2004), (EUR-Lex) Unfortunately, we still see that the approach to the customized outdoors is far from being ecological. Thinking, creating and designing green: a study case Using a sample of sixteen outdoors placed on facades and gables in Porto city, we attempted to minimize their environmental impact by reducing the printed area. The figures 1-3 show the changing process of one of the outdoor‘s ad covered by FERNANDA VIANA* Supervisors: Jorge Neves, Co-Supervisor: Francisco Mesquita * [email protected] THE CUSTOMIZED OUTDOOR: AN ENVIRONMENTAL APPROACH Conclusions Based on our approach, it was possible to reduce the environmental impact of the advertisements, particularly on Customized Billposter, as well as maintaining or even improving the visual contrast of the message. So, having an ecological position during the creative process should be considered, moreover is possible to create attractive visual ads with environmental concerns, According to the analyses covered by study. About the biodegradable textile solution under development, we truly believe that fulfils the requirements needed for outdoor advertising application without causing any damage to the environment. 0 10 20 30 40 50 60 70 80 90 100 outdoors covered by the study % ofreduced area 95,6 95,5 95,2 91,8 90,2 88,7 87,5 83,5 81,8 71,8 68,4 61,6 51,5 41,8 39,8 25,5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 To understand the visual consequences of these conditions, we asked about the visual message in both ads: original and proposed. Considering not only professionals but also, students in the final year of graduation in the fields of communication, we questioned about 1232 individuals. In general, the proposed outdoors had a superior average than the original ones. The printed area was reduced almost into half; 2151.66m² to 1229.10m². As we can see in graphic in fourteen outdoors, we achieved more than of 40% less printed area. A biodegradable solution for customized outdoors Considering the importance of environmental friendly alternatives, we are developing a product that can minimize the damage caused by the products currently used for printing outdoor ads. In this context, we use textile substrates produced with raw materials available in nature. Also, the biodegradable media in development for advertising purposes have similar characteristics to the polyester-coated PVC. Attending to the ephemeral nature of the outdoor, it is not necessary to use high-strength materials, which contribute to the maximization of the environmental problems, we confront everyday. The white graphic elements are changed to the original colour used on the background also the visual content is maintained as it was in the original ad. Considering the original outdoor, Figure 1 Figure 2 Figure 3 Graphic 1 total reduced of the printed area on the outdoors (%) Referencies Baitz, Martin (2004). Life Cycle Assessment of PVC and of principal competing materials. European Commission. CCE, “Green book on environmental aspects of PVC”, 2000. EUR-Lex [online], Available http://eur- lex.europa.eu/pt/ index.htm [Consulted in 04/07/2011]. The study reported in this poster is part of a research which is currently being carried out in the scope of the author’s PhD thesis. the background colour is removed.
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THE CUSTOMIZED OUTDOOR: AN ENVIRONMENTAL APPROACH. FERNANDA VIANA* Supervisors: Jorge Neves, Co-Supervisor: Francisco Mesquita * [email protected]. Environmental impact of customized outdoor - PowerPoint PPT Presentation
Transcript of Uma Escola a Reinventar o Futuro – Semana da Escola de Engenharia - 24 a 27 de Outubro de 2011
University of Minho
School of Engineering
<2C2T>
Uma Escola a Reinventar o Futuro – Semana da Escola de Engenharia - 24 a 27 de Outubro de 2011
Environmental impact of customized outdoor
With the focus on the customized outdoor, we are not only interested in studying the environmental impact of such images but also suggesting an ecological and harmfree solution.
The environmental impact of outdoor ad is not restricted to the media: also, inks have been indicated by its negative consequences. Nevertheless, the European Community and several governments have been making efforts to discourage and also to forbid the use of materials with bad consequences for the environment as well as human health. (CEE, 2000), (Baitz, 2004), (EUR-Lex)
Unfortunately, we still see that the approach to the customized outdoors is far from being ecological.
Thinking, creating and designing green: a study case
Using a sample of sixteen outdoors placed on facades and gables in Porto city, we attempted to minimize their environmental impact by reducing the printed area.
The figures 1-3 show the changing process of one of the outdoor‘s ad covered by the study.
FERNANDA VIANA*
Supervisors: Jorge Neves, Co-Supervisor: Francisco Mesquita
THE CUSTOMIZED OUTDOOR: AN ENVIRONMENTAL APPROACH
Conclusions
Based on our approach, it was possible to reduce the environmental impact of the advertisements, particularly on Customized Billposter, as well as maintaining or even improving the visual contrast of the message. So, having an ecological position during the creative process should be considered, moreover is possible to create attractive visual ads with environmental concerns, According to the analyses covered by study.
About the biodegradable textile solution under development, we truly believe that fulfils the requirements needed for outdoor advertising application without causing any damage to the environment.
0
10
20
30
40
50
60
70
80
90
100
outdoors covered by the study
% o
f re
du
ced
are
a
95,6 95,5 95,2 91,8 90,2 88,7 87,5 83,5 81,8 71,8 68,4 61,6 51,5 41,8 39,8 25,5
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
To understand the visual consequences of these conditions, we asked about the visual message in both ads: original and proposed. Considering not only professionals but also, students in the final year of graduation in the fields of communication, we questioned about 1232 individuals. In general, the proposed outdoors had a superior average than the original ones.
The printed area was reduced almost into half; 2151.66m² to 1229.10m². As we can see in graphic in fourteen outdoors, we achieved more than of 40% less printed area.
A biodegradable solution for customized outdoors
Considering the importance of environmental friendly alternatives, we are developing a product that can minimize the damage caused by the products currently used for printing outdoor ads. In this context, we use textile substrates produced with raw materials available in nature. Also, the biodegradable media in development for advertising purposes have similar characteristics to the polyester-coated PVC. Attending to the ephemeral nature of the outdoor, it is not necessary to use high-strength materials, which contribute to the maximization of the environmental problems, we confront everyday.
The white graphic elements are changed to the original
colour used on the background also the visual content is maintained as it
was in the original ad.
Considering the original outdoor,
Figure 1 Figure 2 Figure 3
Graphic 1total reduced of the printed area
on the outdoors (%)
Referencies
Baitz, Martin (2004). Life Cycle Assessment of PVC and of principal competing materials. European Commission.
CCE, “Green book on environmental aspects of PVC”, 2000.
EUR-Lex [online], Available http://eur-lex.europa.eu/pt/ index.htm [Consulted in 04/07/2011].
The study reported in this poster is part of a research which is currently being carried out in the scope of the author’s PhD thesis.
the background colour is removed.
