we listen, we design, we manufacture

What we do

For over 25 years, Ultra Furniture have been designing and manufacturing quality upholstered furniture.

We are passionate about translating your ideas and requirements into design-focused and commercially successful furniture.

We listen to your design concepts and

commercial requirements in order to fully

understand the brief. As a result of our many

years of experience, we are able to contribute

expert advice, innovation and direction to

guide you through the design process.

Transforming the design concepts

into prototype models is undertaken

with skill and efficiency by our highly

experienced design team.

Once a furniture design has been

approved, we move to the production

stage of the process. We manufacture our

furniture in the UK to the highest quality

standards with a focus on sustainability

throughout our supply chain.

Concepts A clear understanding of your design brief

is of paramount importance to us, as is the

success of your furniture range. This meeting

provides an opportunity to communicate

your requirements to us and to open a

dialogue with our expert designers.

We take the time to understand your requirements, your business and your customers.

Once we understand your design brief, our

design team translate these requirements

and ideas into a series of concept sketches.

This allows you to start to visualise what

your new furniture range will look like.

Design

Based on these approved concepts, our

in-house design and development team

begin the challenge of turning the concept

sketches into a commercially viable

product. Utilising years of knowledge and

experience, prototype designs can be

developed in an efficient and timely fashion.

Our expert in house design team will translate your requirements into a commercially

successful design.

Initial meeting

A clear understanding of your design brief

is of paramount importance to us, as is the

success of your furniture range. This meeting

provides an opportunity to communicate

your requirements to us and to open a

dialogue with our expert designers.

Sketching

Once we understand your design brief, our

design team translate these requirements

and ideas into a series of concept sketches.

This allows you to start to visualise what

your new furniture range will look like.

Fabric selection

With an extensive range of fabrics available, we

are able to offer advice on the best possible fabric

for your design and budget. However, should

you require a specific fabric type or design theme

we can work with you to incorporate this into

the design. in an efficient and timely fashion.

Design and development process

Development

Based on these approved concepts, our in-

house design and development team begin the

challenge of turning the concept sketches into

a commercially viable product. Utilising years of

knowledge and experience, prototype designs can

be developed in an efficient and timely fashion.

Frame Drawing

When the prototype design has been finalised we

use the latest computer software to produce CAD

images for the internal frame. This information

will be transferred to our on-site frame mill facility

who will manufacture the prototype frames.

Prototype design

The result of the development phase is a

prototype piece of furniture based upon your

design brief. This allows you the opportunity to

sit on the furniture and see how it looks and feels

in a showroom environment. It also allows us to

discuss any modifications required before signing

off the design. furniture range will look like.

Ready for your showroom

When you are fully happy with the final version of the furniture design we can sign of the design phase. Upon final sign off, our design and development team will work with our production team to ensure the efficient transition of your furniture range into our production facility.in an efficient and timely fashion.

Our dedicated, on-site frame mill

produces high quality frames using

timber cut from renewable sources.

ProductionOver 1 million metres of fabric is cut

by hand every year in our production

facility. Fabric patterns are generated

using computer software to ensure

consistency and minimise waste.

Highly trained and long-serving sewing

machinists hand-sew each cushion set

that will eventually become a part of a sofa

purchased by your customers. Once sewn,

each cushion set is hand filled with foam

or fibre depending on your specification.

We manufacture to the highest standards using ethically sourced materials to ensure efficient and timely delivery of your furniture.

Skilled upholsterers carefully craft every item

by hand, paying attention to ensure that

every piece is finished to the highest standard

giving comfort, quality and style.

Once completed, every item is then carefully

examined by our team of Quality Inspectors

before being packaged for transport and

loaded onto our dedicated logistics system.

Facilities & capabilities We have all the facilities and capabilities

you would expect of a leading UK

upholstery manufacturer.

Ultra Furniture has two dedicated

production sites based in Kingswinford

in the West Midlands.

At our primary 110,000 square foot site,

we have the facility to manufacture our

own frames within our in-house timber

frame mill. This provides us with a greater

degree of design flexibility and allows us

to ensure the quality of our products. We

continue to invest in the development our

production facilities in order to efficiently

manage increasing demand. Our design

and development team also operate out

of this site which has the benefit of a 600

square foot showroom. The showroom

allows customers the opportunity to view

their new or existing furniture range or to

evaluate new products we have developed.

“Our design and development team also operate out of this site which has the benefit of a 600 square foot showroom.”

Our history Ultra Furniture have been making upholstery

on the same site for over 20 years, providing

a wide range of upholstered furniture to

some of the leading UK furniture retailers.

“Ultra Furniture have been making upholstery

on the same site for over 20 years”

In 2005, the company underwent a

management buy-out through which the

current board was formed. Since then,

Ultra Furniture has continued to develop

its facilities, design capabilities and

quality systems to be able to provide an

unparalleled service to its customers.

Going forward, Ultra Furniture will continue to

work with leading UK retailers and expand its

product range for its international customers.

“Ultra Furniture have been making upholstery on the same site for over 20 years”

Ethics & policies Ultra Furniture is committed to

manufacturing furniture that uses ethically

sourced and sustainable raw materials.

The timber used in our furniture comes

from sustainable sources. Ethically sourcing

components from around the world can prove

to be difficult. Ultra Furniture has been a long-

standing member for SEDEX which underpins

the company’s commitment to ethical

treatment of its employees and suppliers.

As a manufacturer using a significant

amount of natural resources, Ultra

Furniture takes its environmental impact

seriously. All furniture is produced using

timber from sustainable sources. The

waste timber and saw dust is used to heat

our production and office facilities.

As a manufacturer employing over

250 people, Ultra Furniture strives to

ensure the safety and well-being of all its

employees. Health and safety regulations

and internal policies are reviewed on a

regular basis to ensure compliance.

“All furniture is produced using timber from sustainable sources. The waste timber and saw dust is used to heat our production and office facilities.”

UK & Ireland

How we can help you

Ultra Furniture work closely with many of the UK’s

leading retailers to bring exciting, innovative

and commercial products to the market.

Should you wish to find out more about our company

and explore opportunities to utilise our

creative and manufacturing skills to benefit your

business, please don’t hesitate to contact us.

International

Ultra Furniture has a long history of supplying a

wide range of upholstery products to many

locations around the world, as far away as the Falkland

Islands to the European Mainland. We have

the capability to tailor make the product to suit your

market, and the logistic capability to ensure

that we deliver our fine quality sofas on time.

Should you wish to find out more about Ultra

Furniture, and how we can bring new and exciting

opportunies to your collection, please

don’t hesitate to contact us.

Ultra Furniture LimitedBuilding 66, 3rd AvenueThe Pensnett EstateKingswinfordWest MidlandsUnited KingdomDY6 7GA

Tel: +44 (0)1384 400240www.ultra-furniture.com