Social ContentULTIMATE GUIDE TO

COOL TOOLS AND TECHNIQUES

TO TURN YOUR SOCIAL NETWORKS

INTO AN APPLICANT ENGINE

Craig Fisher

Head of Strategy, fisher VISTA

CEO TalentNet, LLC

craig@talentnetlive.com

Twitter @Fishdogs

214.394.0909

RECRUITING REVERSEDHOW TO GET FOUND AND LOOK LEGITWHEN THEY CHECK YOU OUT

Talent attraction should be attractive

Don’t be a job spammer

Do share great content and tell a good story online

• According to Facebook, photos and videos posted to Facebook create anywhere from 100% –180% more engagement than the average post.

• Facebook now demotes edgerank for Page Status Updates with no visuals attached

Source: The PeopleMatter Institute’s 2013 ‘How Hourly Workforces Work’ Survey Resultshttp://www.peoplematter.com/infographics/2013-how-hourly-workforces-work-survey-hiring

SHARING CONTENT =MORE ENGAGEMENT

180%

EVERY PERSON IS A BRAND AMBASSADOR

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Know

Like

Trust

PEOPLE DO BUSINESS WITH PEOPLE THEY

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SOCIAL MEDIA IS SOCIAL (PERSONAL)

DON’T BE AJOB SPAMMER!

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BE A GREAT RESOURCE

Professional:

• Career Tips

• Restaurant Management

• Franchise Ownership

• Industry – FOH BOH

• Social Media

Company:

• Lifestyle

• Vacations

• Family

• Hobbies

• Humor

Personal:

• Product

• Support

• Culture

BE CREDIBLE AND HELPFUL!

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What is your goal?

Who is your target audience?

What message do you need them to hear?

PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL.

THINK OF YOUR LINKEDIN PROFILE ASA MARKETING DOCUMENT TO ATTRACTYOUR TARGET AUDIENCE

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of traffic from Google organic search results go the first item listed.

• SEO for your own name• SEO for your search terms• Make sure you have a good profile pic!• If you are going to share content you should look legit when

your audience checks you out

CONTENT TYPE 1 IS YOU

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SEO – OWN YOUR NAME

The “other” Craig Fisher

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SEO – OWN YOUR SEARCH TERMS

No way!! …WAY!

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SEO – USE KEY WORDS

•Your name•Locations•Keywords people would use to find you or your company•Skills you recruit for•Company Name•Industry keywords

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USE UPDATES STRATEGICALLY

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SUMMARY Say what you do

Show you’re better

BeHuman

Provide keywords

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SEO - EXPERIENCE

Job Tags(keywords)

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78%of CMOs think

that custom

content is the

future of

marketing

50%Nearly 50% of

companies now

have content

marketing

strategies

3/5Of the largest U.S.

recruiting teams share 3rd party

content on their

Linkedin company page

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Facebook Graph Search

The most powerful social

search engine, period.

Simplewash helps you clean up your Facebook profile

Build your network

Manage your lists

Share content

5:1 Ratio

Statigram works with your

Instagram account to help

you grow a social-rich

media strategy, effectively

Interact with your community

and measure your efforts with

metrics.

Follow me and see how I do it atinstagram.com/fishdogs

Instagram@fishdogs

InstaJob is like an “Instagram for employers” where users can turn any picture of their company or office

setting, business, employees, or any company related photo into a unique visual job advertisement that is

immediately available for sharing on social media channels.

JobGram - 'Send visually engaging job opportunity strauight to the people'

PinTheJob - 'Jobgraphics'

Vine (Apple app) - 'Create short, beautiful, looping videos.'

RESIZE.IT- A site to easily resize all of your images quickly.

VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!

PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.

EASEL.LY- Not just a way for you to create infographics, but a way to share too.

TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.

WORDLE- Tool to generate sweet word clouds.

ISSUU- Create online magazines.

If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then

that.' < One of Craig's all-time favorite tools

Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your

online presence.'

SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘

Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'

Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through

the day.'

Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community

management.'

THE COOLEST TOOL ISYOU!

THANK YOU!(YOU ROCK)

Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting

CRAIG FISHERSTRATEGIST SPEAKER TRAINER

craig@talentnetlive.com

Twitter @Fishdogs

214.394.0909