7.1.3 Track the Publicity and Number of Event Attendees

To submit: Event statistics including the number of participants and any other quantifiable data. List

possible follow-up actions/activities for your town. List lessons learned, possible improvements or next

steps, and possible contacts for future event planning.

Promotional efforts

Town platforms used to promote this event:

1. Website – in news section, events calendar, and on homepage - ~11,000 users per month 2. Facebook – posted to Town Facebook pages – 1703 followers - and Boathouse Facebook page –

670 followers 3. Facebook Event – 43 “interested” in event 4. Local Media Outlets – e.g. Glastonbury Citizen (see attached examples) 5. Linked In – posted to Town LinkedIn profile – 43 people reached 6. Glastonbury Community Facebook page – 2,746 members reached 7. Flyers at customer service desks in Town Hall – Town Clerk, customer service desk, etc. (see

attached example)

This event was shared with the following groups located in Glastonbury, including many who

assist us in reaching all segments of the town population:

CT River Valley Chamber of Commerce

Glastonbury Martin Luther King Jr. Initiative

Library

Housing Authority

Town Center Initiative (Glastonbury TCI)

Glastonbury Community Action Partnership (GCAP)

Local Churches and religious institutions

BikeWalk Glastonbury

TALK

Senior Services Department –flyers posted at customer service desk in common area

Veterans Services Committee

Commission on Aging

Youth & Family Services Division –flyers posted at customer service desk in common area

Conservation Commission

Agriculture Advisory Committee

Metro Hartford Alliance calendar

International Committee

Sent to Whole Foods and b.Good to share with their networks but did not hear a response Event statistics including the number of participants and any other quantifiable data

36 people attended this event, representing a variety of demographics as well as both

residences and commercial property in town.

10 attendees took the event survey to contribute their feedback on the event and sustainability

topics as it relates to their personal/professional lives.

7 attendees took the Watershed Pledge

20+ channels were used to promote this event including those mentioned above. See attached

examples of publicity.

Facebook post on day of event – 488 people reached, 2 likes

Facebook post day before event – 450 people reached

News item posted through town website – 2,528 enotification subscribers, news item also fed to

Facebook 2 days before event – 267 people reached

Sent to Chamber members through their e-newsletter, which has 2,700+ subscribers and an 18%

open rate.

Possible follow-up actions/activities, possible contacts for future event planning, and next steps:

Marketing & Communications Specialist to stay in ongoing communications with speakers from

third party organizations to cross-promote one another’s future events and initiatives, as well as

plan future events together.

Explore an additional C-PACE event in collaboration with CT Green Bank and the CT River Valley

Chamber of Commerce.

Collaborate with Glastonbury Partners in Planting (GPIP) to promote and solicit volunteers for

future ‘Save A Tree’ Days and other invasive species educational events.

Next steps to include:

o Evaluate survey feedback and design action steps where applicable

o Incorporate survey feedback into future communications efforts where possible

o Coordinate with speakers for future events in the 2019 calendar year

o Design and issue community-wide survey on what sustainability topics are of greatest

importance to community members personally and professionally, as well as preferred

communications channels for receiving town information

o Continue promotional campaign for watershed pledge

Lessons learned and possible improvements for future events:

The discussion component of the event ended up arising organically during each presentation, making

the event run far longer than originally anticipated. For future events, we will make the following

adjustments to allow for a better event:

Include fewer topics (no more than 4)

Have a moderator assigned to keep presenters on time

Save questions until all presentations have finished

Hold the event during the spring or fall season so as not to conflict with summer vacations

Incorporate green elements into the refreshments offered (e.g. biodegradable flatware, pitcher

of water rather than bottled water, etc.)

Publicity Examples:

Event Flyer:

Facebook event:

Facebook Promotional Post Example:

Promotional post on Boathouse Facebook page (venue for event)

Promotional Facebook post on Glastonbury Partners in Planting Facebook page:

Promotion on Town event’s calendar:

Promotion on Chamber events calendar:

Article in Local Newspaper, the Glastonbury Citizen:

Post on town LinkedIn page:

Post event promotional efforts: Facebook post and event photos:

Additional event photos:

Post event update on town events calendar:

Post event survey and watershed links for residents who couldn’t stay throughout the event:

Watershed pledge

Event attendee survey