Descriptive analysis1 Dominique Valentin ENSBANA/CESG Université de Bourgogne [email protected].
Ulf Valentin TEd style - Best practice HRS
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Social Media Impact
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In our TED-style best practices, leading digital strategists from companies such asDELL, Vodafone, the UK Army and HRS will provide you with insightful first-handinformation about where companies stand today and their current social mediastrategies.
Transcript of Ulf Valentin TEd style - Best practice HRS
![Page 1: Ulf Valentin TEd style - Best practice HRS](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456a587af79592b438b5da7/html5/thumbnails/1.jpg)
Social Media Impact
![Page 2: Ulf Valentin TEd style - Best practice HRS](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456a587af79592b438b5da7/html5/thumbnails/2.jpg)
What is the impact of Social Media?
Foto: flickr.com @Andy Maluche
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![Page 3: Ulf Valentin TEd style - Best practice HRS](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456a587af79592b438b5da7/html5/thumbnails/3.jpg)
Measure the impact:
Foto: flickr.com @Andy Maluche
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Reach
Performance
Engagement
![Page 4: Ulf Valentin TEd style - Best practice HRS](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456a587af79592b438b5da7/html5/thumbnails/4.jpg)
Advocacy
Foto: www.walkingbillboards.com
Twitter @Ulf_Valentin
Awareness
Consideration
Conversion
Loyalty
Advocacy
![Page 5: Ulf Valentin TEd style - Best practice HRS](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456a587af79592b438b5da7/html5/thumbnails/5.jpg)
Customer journey: abrupt ending
Foto: Flickr.com @Markus Tacker
Twitter @Ulf_Valentin
![Page 6: Ulf Valentin TEd style - Best practice HRS](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456a587af79592b438b5da7/html5/thumbnails/6.jpg)
Seamless experience
Twitter @Ulf_Valentin