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UK Film Consumption

Research Task

Mainly young adults and teenagers in the age bracket of 15-24 years of age. An average of 34.1% of film consumption is within this bracket.

It was found that the male audience preferred thriller, action and comedy films, whereas females preferred a broader range of films, especially musicals such as Frozen, Les Misérables, Sunshine on Leith.

Age and Gender

Black and minority ethnic groups were over-represented among buyers of cinema tickets, video rental and digital film. These statistics show how different ethnic groups prefer to watch films which suggests how a film should be distributed if it were to be aimed at a specific ethnic group.

Ethnicity

Evidence shows that video and DVD are a popular method of consuming film, as over a million sales of

these products have been made. The majority of sales in the video market was accounted by feature films (rather

than television show box sets, for example.)

However, it could be argued that television is a more popular platform to view films as over 3.4 billion viewings were on television channels.

This table shows that the action genre made the most money in 2013 (64.1 million), followed by music/dance and comedy.