Film exhibition and consumption final
18
Traditional model of Exhibition New Technologies – Home cinema, the internet and digital technology Independent Exhibition FILM EXHIBITION AND CONSUMPTION
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Transcript of Film exhibition and consumption final
Traditional model of Exhibition
New Technologies – Home cinema, the internet and digital
technologyIndependent Exhibition
FILM EXHIBITION AND
CONSUMPTION
Exhibition is the retail branch of the film industry.
What the exhibitor sells is the experience of a film (and, frequently, concessions like soft
drinks and popcorn). Because exhibitors to some extent control how
films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more
importantly, the reception of films.
EXHIBITION
A multiplex is a movie theatre complex with multiple screens,
typically six to ten screens. They are usually housed in a specially
designed buildingThe largest of these complexes can
sit thousands of people and are sometimes referred to as a
megaplex.
MULTIPLEXES
Cineworld and Odeon are the two biggest here
In American there is a lot more choice but the biggest ones seem to be Cinemark (294) Regal Entertainment (545), AMC
(378) and Carmike (244)There are very strong laws in
America about the separation of Production Companies and
Exhibitors.
MULTIPLEXES
Picture HouseApollo – gone out of business!
The percentage film hire figure can be anywhere between 25% and 60% of box
office (after deducting VAT from the ticket sales) and a ‘minimum guarantee fee’
How are Independent Theatres different?How do they market themselves?
What problems do they face
INDEPENDENT THEATRES
Real Independent Theatres
INDEPENDENT THEATRES
Of the top 200 films released in cinemas worldwide over the last decade, no fewer
that 34 were based on stories and characters created by British writer
The total public funding of films amounts to around £260m a year, including film
production, tax relief, lottery funding and broadcasters’ investments.
INTERESTING FACTS AND STATS
THE HISTORY OF TICKET SALES
WHY IS THIS HAPPEN?
HOW ARE EXHIBITOR TRYING TO CHANGE THIS TREND?
Every person watches an average of 81 films a year. 80% of those viewings are on Television
(esp 40+yrs)Cinemas only account for 3.5% of total film viewings the rest is ‘Home Entertainment’
In 2011 the UK had 716 cinemas with 3,671 screens (most are equipped to show digital
content)62% of the pop goes to the cinema at least once
a year, 19% goes at least once a month.
INTERESTING FACTS AND STATS
WHAT IS ‘HOME ENTERTAINMENT’?
THE HOME ENTERTAINMENT MARKET
THE HOME ENTERTAINMENT MARKET
THE HOME ENTERTAINMENT MARKET
This a thriving part of the industry esp here in the UK. We buy or rent 350m films a year and it is worth close
to £2.5bn a year (two - three times that of ticket prices)30% boost in the digital market in 2014
People prefer to own - £1.43bn (2/3 of spending)Growth in ‘video rental’ (1/3 of spending)
In 2014 22m brought a ‘video’ while only 16m visited the cinema, 7.5 rented a video
Million Sellers – Frozen, The Desolation of Smaug, The Lego Movie and Catching Fire
Mrs. Browns Boys was the next top selling…..
THE HOME ENTERTAINMENT MARKET
THE HOME ENTERTAINMENT MARKET
Theatrical Release Non-theatrical (eg. Airlines) -12 - 14
weeks after theatrical release Home Entertainment - 14 - 16 weeks
after theatrical Pay Per View Television -18 - 22 weeks
after theatrical Cable Television - 6 months to 1 year
after theatrical Network Television - 1 year after
theatricalBut this is changing – releasing in EVERY
format at once…
EXPLOITATION
