Ufone.

PAK-Aims(Management Final Project)

• Nauman Khalid (101303)

Introduction• It is one of five GSM Mobile

companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company.

• It has a subscriber base of 20.05 million as of July 2009.

• It’s Headquarter is loacted in• Islamabad, Pakistan 13-B, F-7

Markaz

• Mr. Abdul Aziz, CEO

Founders• Ufone started the company

under the brand name of Ufone from Islamabad on January 29, 2001.

• Ufone was founded by the Pakistan Telecommunication Company Limited

History• During the year 2001, as a

consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation Etisalat .

• Being part of PTCL, the management of Ufone has also been handed over to Etisalat.

History....

• During the year July 2005 to June 2006, ufone further expanded its coverage and added new cities and highways.

• Ufone has network coverage in more than 750 cities, towns and across all major highways of the country.

Vision • ‘‘To be the leading

telecommunication service provider in Pakistan’’

• At ufone we understand the value of words and the need to communicate effectively and efficiently at all levels of society,which is why our primary focus is on ‘‘U’’,our valued customers bring strength to our company..Because it’s all about U..

Mission• Keeping in view the growth

potential of the cellular industry there is no option but to be aggressive in order to remain a potent force in the cellular industry.

• Our Mission is to become the best cellular communication option available in the country for ‘‘U’’....

Goal / objective

• Ufone’s primary goal or objective is to create greater value for their: – Shareholders...– Customers...– Employees... – Partners...

Competitors

• Mobilink

• Telenor

• Warid

• Zong.

Operating Performance• Ufone’s operational performance has

been very encouraging.• Despite the stiff competition in Pakistan

telecom market which has led to reduction of prices to bare minimum level, due to its aggressive policies and strict control over expenses the company managed to improve its revenue and after-tax profit by 87% and 54% respectively ,as compared to last year.

Products / Services

• Ufone Product Lines:

There are two basic products of Ufone:

• ‘‘Ufone Prepaid’’

• ‘‘Ufone Post pay’’

Ufone Prepaid / Postpaid

• Ufone prepay is with a wide ragne of products and features like SMS,GPRS,MMS,Call features, International Roaming etc.

• Ufone postpay provides you the most superior mobile phone services,widest quality network & best customer serives for U like Special discount,VPN,GPRS,Umail etc.

Services• Ufone Sales & Service Centers

have been set up to provide you quality service under one roof so you can walk in to any Ufone Sales & Service Center for services like Connection purchase. Bill payment, SIM Activation, Number blocking in case of lost or stolen SIMs and etc

Organization’s chart

Board of Directors

CEOCEO

Project DirectorProject Director

Marketing&

Sales

Customer Care

Information System

Finance Engineering

HR&

Admin

Business Unit

Khr/Lhr/Fsd

Quality Assurance

PLANNING

• Defining organizational goals, establishing overall strategy for achieving those goals and developing plans to integrate and coordinate work activities..

Ufone Planning

• In order to extend cellular network to new cities, towns and highways and enhance its current installed capacities in existing cities, Ufone has finalized a huge network expansion contract amounting about USD 550 million, which will enhance the subscriber's capacity. .This is the largest ever expansion project of Ufone.

Decision-Making process

Decision-Making conditions

• Well their are three conditions of decision making:

1.Certainty.(when outcomes are known)

2. Uncertainty.(situation in which neither certainty nor reasonable probability estimates)

3. Risk.(Estimate likelihood of certain outcomes)

In Ufone....

The Decision-Making condition is:

‘‘Certainty’’• Because ufone knows that what they are

spending and what in future they will get from it...

• When they spend a certain amount on any project it always ends in profit ... So the condition they use is certainty...

Decision-Making styles• There are two styles:

1. Linear thinking style:

A decision style characterized by a person’s prefrences for using external data and facts and processing this information through rational, logical, thinking.

2. Non-Linear thinking style:

A decision style characterized by a person’s prefrences for internal sources of information and processing this information with internal insights, feelings and hunches.

Ufone uses...

• ‘‘Linear Thinking style’’....

How

• Ufone collects information through external sources(we people) process that information by the help of employees and management staff through rational and logical thinking and take actions...

Decision making biases and errors

Decision-MakingErrors & BiasesDecision-MakingErrors & Biases

OverconfidenceOverconfidence Immediate GratificationImmediate

Gratification

Anchoring EffectAnchoring Effect

Selectivce perceptionSelectivce perception

ConfirmationConfirmation

FramingFramingAvailabilityAvailabilityRepresentationRepresentation

RandomnessRandomness

hindsighthindsight

Sunk CostsSunk Costs

One Error which the Ufone Manager does sometimes is hindsight .After that an outcome is known, he thinks that

he could have actually predicted the outcome of an event..

Long/short term plansUfone uses both short and long term plans..• Short-term:

Within a year Ufone completed the network expansion of Phase 4 in existing as well as in new cities and towns which amounted to more than US Dollar 170 million. As a result the asset base of the Company has increased from Rs. 20 billion to Rs. 27 billion.

• Long term:

Ufone has finalized a huge network expansion contract, which will be completed in few years which will enhance the subscriber's capacity.

Strategic Management Process

Method of Planning

• Ufone uses strategic planning method…

Because the strategic planning method applies to the whole organization and establishes organization’s overall goals..

Corporate / Business / Functional Strategies

Multi business Corporation

Strategic Business Unit 1



Research and Development

Manufacturing MarketingHuman

ResourcesFinance

CorporateBusiness

Functional

Organizing

• Arranging and Structuring work to accomplish an organizational goals…

Work Specialization

• Ufone uses a high work specialization to provide best services in town to it’s customers efficiently…

• The Organization is departmentalized on the basis of functionality…different functions are catered in different departments. As there is one department that works for operations, the other works as a credit collection, the next works as bill delivery system etc.

Departmentalization

DepartmentalizationAccording to function

According to Region

On the basis of specific and unique customers

Chain of Command

• In Ufone by chain of command we mean the right to give order to the subordinates. but in any difficult situation we all work together.

• In Ufone three subordinates are working under every manager and those subordinates have two employees each working under them.

Span of Control

Centralization and de-centralization

• The whole setup is centralized all the matters are to be reported to the head office and all the policies and targets are approved at the higher level. But at the branch level the structure is decentralized.

• Managers in each department help their subordinates in their roles and tasks, whereas their performance is monitored. If an employee is loosing focus from his given task, he/she is instructed to re-adjust his/her priorities

Formulization

• The formulization in Ufone is very high. There are written rules and procedures to be followed by every one, but that is for the benefit of every worker working in the organization. The Manual policy is up-to-date and there is a well defined job description that gives the details of every job.

Mechanistic / Organic

• Ufone has both Mechanistic as well as Organic structure in organization …

How

In situations like work specialization, it is organic because every one works with each other and coordinates with each other. But in situations like Centralization and Standardization it is Mechanistic. Decision-making kept as high as possible and rules & Procedures are available and every worker follows them.

Traditional / Contemporary design

• In Ufone the design is Contemporary …

WhyContemporary style offers simple,

soft and uncluttered look.

White, creams, light blues and accents

colors like red and green, Track lighting,

recessed lighting looks nice.

Managers Communication

Managers communicate with their workers through:

• Electronic-Mail.• Letters.• Business Meetings.• Conference calls.• Town hall Meetings.

Information Technology

The company has a wide range of Technology which they use in their offices… Like

• Wireless network.• slim client.• Accounting Machines, Adding Machines.• Telephony, Telegraphy, Fax.• Duplicating Machine…..and many more technological equipments

are used.• And they all have made Manager’s work much easier than before…

Human resources management process

Recruitment at Ufone

• Before recruiting a new employee, management checks whether there is a need to hire a new employee for that particular job or whether it can be filled by existing employees.

Recruiting in Ufone may be internal or external. • Internal recruiting: In case of internal recruiting people from within the

organization are promoted to fill the vacant vacancy.

• External recruiting: If the organization feels that none of their current employees

can fill out the new vacancy than they hire from external sources.

Selection Process

Performance Management

• Management in Ufone …. From top to lower level is very cooperative and humble with it’s employees . Performance Management and Reward Systems are developed which underlies the Business strategy of Ufone.

• Employees are expected to use coaching, counseling and, if necessary, the Constructive Discipline Process to address performance problems and to consult with the appropriate Human Resources professionals for guidance.

Policies

Leading

• Leading or Leadership means a process of influencing a group to achieve goals…

Job Involvement and Organizational Commitment

• In Ufone we are so much connected with each other that every individual is personally involved with his or her work role, and every employee is psychological attached to the organization.

Workgroup behavior • The Work group behavior of employees with each other at Ufone is

very good. They work as a team, enjoy their given tasks and Coordinate with each other in difficult Situations.

• Employees are motivated through:

Motivation

Road shows…Movies…Cultural shows…Organizing Parties…Speeches…

Democratic style • In Ufone Managers use Democratic style…

How• Managers allow their staff to establish goals…• Managers Encourage staff to grow on the job and be promoted…• Managers Recognize and encourage achievements…• Managers listen to their members and than make decisions…

Controlling

• Controlling is basically a process of monitoring , comparing and connecting work performance.

Controll Process of Ufone

Performance of Ufone• Ufone’s performance has been very encouraging. Ufone

has maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber base of around 20 million and a market share of nearly 25%.

Operations Management systemInputs

•People•Technology

•Capital•Equipments

•Materials•Information

Transformation Process

Outputs

•Goods•Services

Transformation process that converts resources into finished goods and

services.

Value Chain Management• The Value chain management of Ufone is very effective

because they have divided their work in every level of Organization according to workers work specialization..

• The Methods which Ufone is following in every field(Planning, organizing, leading, Controlling)is well balanced and working like a charm….

Methods of Ufone

Ufone.

Documents

Transcript of Ufone.