Ucd2a-SocialMedia-Platforms-sept2010
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Transcript of Ucd2a-SocialMedia-Platforms-sept2010
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Social Media Applications and Case Studies
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Overview
• Introduction to each of the key platforms• Case studies and examples of platforms being
used• Live demonstration of each platform• Hands-on Labs• Review• Q & A
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Platforms
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Key Platforms for Customers
• Social/Professional Networks– Facebook, LinkedIn, MySpace (Main ones in US and Europe)
• Blogging/Micro-Blogging/Lifestreaming– Wordpress, TypePad, Twitter, Posterous, Tumblr
• Video, Audio & Photo sharing– YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog
• Mobile– Foursquare, Facebook, Twitter, Yelp
• Bookmarks/Sharing– Delicious, StumbleUpon, Digg, Google Profils
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Facebook and LinkedIn
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Irish Political Parties
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UK Political Parties
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Professional Networking
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Blogging
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Blogging
• Most effective way of building community and improving SEO
• Common Blogging Platforms– WordPress, Type Pad, Bloggers, Blogspot
• Excellent way of engaging with readers – Inform followers what is of interest to you
• Can use an informal style – Show human face of organisation
• Participate in wider conversations – Leave comments, interact, generate interest, etc..
• Search Engines – Love regularly updated content
• Now MNCs are encouraging employees to Blog and engage with social media– IBM, Dell, Intel and Cisco
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Blogs
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Blogging Tips
• Connect to your most important keywords.– Important for Search Engine Optimisation
• Grow the number of influential referral sites. – Critical to get authoritative inboubnd links to your site
• Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor
and build your traffic for you.• Understand the location of your audience.
– Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.
• Measure endurance. – Measure return visitor and length of time spent on site
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Blogging Tips cont.
• Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment
• Use Twitter for blog PR.– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it
properly.• Use URL shorteners to gauge subject interest.
– UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets.
• Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t
necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should.
–
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• Excellent B2B and B2C networking tool• Great potential for building relationships
– Directly with customers– Good examples Beaut.ie, Blacknight.ie, kogibbq
• Good listening tool – What is being said about you and most importantly are you hearing it?
• Easy to engage with customers– Reach out to them and resolve issues and improve service to them– Opportunity to convey a personal dimension rather than marketing
speak• Has become mainstream over 2009/2010
– 1400% growth over past 12 months
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Video Sites
YouTube, Vimeo, Blip.tv
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Video Sites
• Very useful marketing tool– Old Spice, Tippex, Blendtec etc..– User-generated content
• Run competitions for customers to build content (see Pat The Baker example)
• Best Job in the World etc..
• Extending digital footprint and brand-building purposes– Create engaging content, tag videos with keywords and
distribute on a wide network– Post all content and video blogs on your website and
distribute on free video sharing sites
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Video Sites
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Social Bookmarking & RSS
• Add Bookmark Buttons to sites– Sociable, AddThis, Share are widely used
• Link all social profiles from website – Twitter, Facebook, FriendFeed, GetSatisfaction.com,
YouTube, MySpace, Bebo, Slideshare.net etc.• Ensure that RSS is enabled
– Feedburner, GoogleReader, MyYahoo, NetVibes• Add rating and individual bookmark buttons
– Digg, Technorati, Reddit, StumbleUpon, Delicious• Yahoo Pipes
– RSS and Lifestream aggregator
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Social Bookmarking, RSS and Sharing
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Bookmarking, Sharing & RSS
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Photosharing Sites
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Mobile Apps
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Mobile PhotoApps