Introduction to Digital and Social Media Technologies

Keith Feighery: Digital Media Strategist

Overview of social technologies

• Combination of software, social interaction and digital media to:

• Communicate, engage, develop and be part of communities

– Internally and externally for organisations

• Create and share content and information across networks

• Build and extend social networks through interaction

• Create, listen and participate in discussions, threads and develop ideas and relationships

• Learn from you community (crowdsourcing) & community learns from you

Behavioural changes

• Changes in concept of privacy– More willing to share information publically

• Proliferation of sources of information– Fewer gatekeepers

• Real-time web – New model of accessing information (comes to you)

• Access to more information than ever before– Need to create filters – a lot of noise

• Democracy of information flows– Two way communications – easier to have a voice

Social Media Landscape

Key Platforms

• Social/Professional Networks– Facebook, LinkedIn, Bebo, MySpace

• Blogging/Micro-Blogging/Lifestreming– WP, TypePad,Twitter, Posterous, Tumblr,

• Video, Audio & Photo sharing– YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog

• Aggregators/RSS Feeds & Readers– FriendFeed, Feedburner, GoogleProfile, Ping.fm, Buzz

• Bookmarks/Sharing– Delicious, AddThis, StumbleUpon, Digg

• Collaboration Networks– Wikis, Shared Workspaces, Forums, Commenting Networks

(Disqus)

Social Networking Sites

Professional Networking

Blogs

Twitter

Photosharing Sites

Video Sites

Bookmarking, Sharing & RSS

Aggregators

Mobile Apps

The Power of Social Media

Iranian Elections

Queen Rania

Tube Worker abuses Traveller

Best Job In the World

Stuff White People Like

The Four Hour Working Week

Impromptu Facebook Pages

Digital crisis and reputation management

Vodafone Obscene Tweet

TSA Agent Took My Son (US)

Domino’s

United Airlines

Marks and Spencers

Well Known Business Cases

Pat The Baker

BlendTec

Diet Coke and Mentos

Dell Case Study

Evian

American Red Cross

Charmin “Go” Campaign

Zappos

American Red Cross

Successful Viral & UGC Campaigns

Rage Against The Machine

Love of Wispa

Upside Down Tango

The Dark Side?

Tweet about Sons Death - RealTime

“Miscarriage Tweet”

Unsuccessful Viral & UGC Campaigns

Danish Single Mother Hoax

Interesting Online Social Business Models

Social Games

Alternative Payments

Mobile Services