Ubiqi Health
21
unNiched(micr o) Scratch, Sniff and Learn JACQUELINE THONG October 25, 2011 New York, NY
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Transcript of Ubiqi Health
unNiched(micro) Scratch, Sniff and Learn
JACQUELINE THONGOctober 25, 2011New York, NY
What is Ubiqi Health?How do we help consumers?How do we work with partners?What have we done?What have we learned?
What is Ubiqi Health?
We make managing chronic conditions accessible through a suite of simple, interoperable mobile and web-based tools.
How do we help consumers?
TRACK CONDITION EASILYDual-modality data entry: users can enter information both through the web and mobile apps
Mobile app runs on smart phones as well as most regular feature phones
The mobile app can be adapted for different conditions and for specific patient populations
How do we help consumers?
How do we help consumers?
UNDERSTANDCONDITIONPatients also can enter information through our web site
System can be adapted for different conditions and patient populations
System easily supports localization for different countries and languages
How do we help consumers?
SHARE INFORMATION WITH PHYSICIANSTreatment and trigger information can be sorted to determine trends and patterns
Patients can generate reports of their data to print and share with their doctors
How do we work with partners?
WHITE LABELING
How do we work with partners?
Ubiqi Health can license our patient-centric mobile health tools as a way for partners to
engage patients and provide educational content through a branded mobile app and
website
TARGETED PATIENT LEAD GENERATION
How do we work with partners?
Ubiqi Health can offer partners with access to our patient user base through
sponsorship of our migraine tracking tools or targeted communications on the mobile
app or website.
AGGREGATED, ANONYMIZED DATA
How do we work with partners?
Ubiqi Health can provide access to aggregated patient data to mine for market
research on:
outcomes, medication usage, demographic trends, and patient behavior and
attitudes
What have we done?
www.ubiqihealth.com
Starting with migraine, created a simple tool for people to record episodes and find patterns in triggers and treatments
Since late November 2010, with only grass-roots promotion efforts have scaled to over 3,000 active users
Total downloads: 8,000+
Migraine tracker
What have we learned?
Utilization rates
1 2 3 4 5 6 7 8 9 10-15 16-20 21-30 31-40 41-50 50+
Number of entries
Perc
en
t of
use
rs
Demographics
Top 3 triggersStressWeather changesChanges in sleep patterns
Top 5 treatmentsAbortive medicationInactivityDarkness
Top cited medications
Imitrex (11%)
Excedrin (7%)
Maxalt (7%)
Relpax (6%)
Tylenol (6%)
Trigger & Treatments
Our most engaged users were sharing their data with others Dialogue with physicians and social support are key
Trigger tracking was the reason most people started using Ubiqi Helping people manage their lifestyles to prevent condition is important
Conclusions
