UB Grp Utopians

8/14/2019 UB Grp Utopians

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U B G ro u pA Pre se n ta tio n B y

U to p ia n s

G rou p M em b ersG au rav S h arm a( )91018

M a y a n k S h a rm a( )91031

PragatiSaraf

( )91040

S a u ra b h A n a n d


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Business of the UBGroup

everage Alcohol Media Sports

FertilizerAviation&esearch Development


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BCG Matrix

: . .Source www moneycontrol com


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http://www.wikinvest.com/image/Beer.JPG


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Forecasts for Beer Sales (inmillion ltrs)


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Perceptual Map of Beer Market(both products & attributes)

Premiumudget

Light

Heavy

Thunderbolt

Kalyani

HeinekenZingaro

Budweiser

ud Lite

FostersSandpiper

Oldilwaukee

Light

Haywards

olden PeacockKingfisher



7/22

RecommendationKingfisher

Beer


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Strategy Suggested:Introduction of New Products(Beer)

In the Low Price Low Concentration Segment

Introduction of Fat Free Beer(Kingfisher Green)

Introducing new innovative packaging such as pet bottles etc.

Entry into Low cal and varied Flavor Market

As M&A difficult since Shaw Wallace :- Increase private equity interests.

Tying up with more retail outlets for selling of Beer

Double branding UB brands.

Royalty Club for Classy & Up-market Bars & Lounge Owners.


9/22

Perceptual Map of Beer Market(both products & attributes)

Premiumudget

Light

Heavy

Thunderbolt

Kalyani

HeinekenZingaro

Budweiser

ud Lite

FostersOld

ilwaukeeLight

Haywards

olden Peacock Kingfisher


ingfisher Black

ingfisher Gold

Kingfishr Green


10/22


11/22


12/22

The industry has witnessed steady growth coming from acombination of

New entrants reaching legal drinking age,

Those who choose to upgrade from country liquor, (which has inherent healthrisks) to branded products offered by the IMFL industry.

Additionally, aspiration and increased disposable income has also acceleratedgrowth.

Analysis

The Market leader

End Indian consumer

& (USL s acquisition of Whyte Mackay Ltd the fourth largest Scotch distiller

asing Worldwide demand

.2012

&hyte Mackay acquisition provides the Company with long term advantages

new demand has led to a global shortage of liquid and a hardening of scotch whi

.l recession Hits Premium Liquor Segments

Highlightsighlights


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Strategy Suggested:Introduction of New Products(Alcohol)

In the Low Segment

In the White Spirits Segment.(Eg :- Pinky Vodka)

( )In tro d u ce R e g io n w ise Pro d u cts S e g m e n ta tio n

( )S a le s Pro m o tio n s T h ro u g h se llin g o f S m a lle r B o ttle s 1 0 0 m le tc

& :- .A s M A d ifficu lt sin ce S h a w W a lla ce In cre a se p riv a te e q u ity in te re sts

N o t Fo cu s e n tire ly o n B ra n d in g b u t to m a ke it a S ty le S ta te m e n t

.E n co u ra g e N atio n a listic Fe e lin g to w a rd s p ro d u cts

In tro d u ctio n o f w h ite sp irits to ta rg e t Yo u n g e r a u d ie n ce


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,T h is is a w o rld cla ss e xp e rie n ce a lla t a n a ffo rd a b le. -p rice W e a re n o t a lo w co st ca rrie r a n d w e d o n o t in te n d

, to b e on e V ijay M allya


15/22


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STRENGHTSin flight service

erminal Share Deal

nalization

oduct. Jet business class equal to with Kingfisher's economy.

deal - which gives it market share, a new market segment

WEAKNESS

Service delivery to metros and other big cities only.

High ticket pricing

High attrition in top brass

Not as professionally run as Jet; yet to build a professionally compet

OPPORTUNITIES

Under penetrated domestic market

International market

Untapped air cargo market

Expanding tourism industry

Fleet size expansion

THREATS

Existing Operators

Infrastructure issue

Fuel price hike

SWOT ANALYSIS

A l i


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AnalysisKingfisher Airlines is not a run-of-the mill Indian airline butelse a value-added, designer some-frill flight.

Kingfisher has captured the Indian airline market with thetwin engines of special flying experience and value formoney

The Kingfisher brand of exuberant, youthful and fast-paced

image is leveraged (the brand recall).

Acquiring Air Deccan has helped Kingfisher to eye thedeeper end of the market too.

Kingfisher entered into a breakthrough agreement with

Indian Airlines, making it the first public-privatepartnership in the sector.

This partnership under which Indian Airlines will provide all groundhandling services at its exclusive terminals in Mumbai and Delhi willallow Kingfisher Airlines to efficiently manage investments andoverhead costs]

Kingfisher has adopted an extremely simple pricing


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EFFECTS OF SLOWDOWN ON

KINGFISHER AIRLINES,on in the industry the aviation industry considering allowing fo

.equity for around Rs 2000 croresand financial restructureing plans

,d quarter ended December 31 2009before 2012e new ones


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RECOMMENDATIONS Focus on Kingfisher Red

- -Try to bring down the cost per flight if an airport services more numb

,Focus on International Flights as important

( - )Try to focus on smaller aircrafts 50 70 seaters and fuel efficient pdistances

Target More Corporate Customers

Attack untapped Air Cargo market

- (Co Branding Strategies with like Minded Brands provides with Cas .(Target low cost customers through Kingfisher Red Both ends of Acquire Hangars

AirlineStrategy

OverviewStrategy


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A look at the future

India would become the worlds fifth largest consumer market in 2012 from12th now

fending off rivals eager to cash in on the nations consumer lust.

Reinforce trust of shareholders

By removing Blurred lines between private and corporate ownership

which may be troubling to shareholders Kingfisher Airlines can Expand more by increasing number of

International routes

Tie up with News/Sports Channel for counter promotion throughsports teams such as Force India, Royal Challengers Bangalore etc.

What more can theydo?

New avenues that can beexploredLu x u ry re ta il

B ottled W a te r S eg m en t


22/22

Thank you

UB Grp Utopians

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