Typography for Screen - Semester 1 2015
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Amelia Hulme and Emily Galea,Typography for ScreenSemester 1, 2015
Queensland College of Art,Griffith University Gold Coast
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ContentsAbout our campaign ... pg 4
BRANDING ... pg 6
Social Media ... pg 12
Website ... pg 14
Merchandise ... PG 18
advertising ... pg 20
Kinetic Type video ... pg 24
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about our campaign
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about our campaign
#ConsoleCeasefire is a campaign aimed at unifying the gaming community by celebrating
console diversity
Gaming is all about people having fun - it shouldn’t matter which controller they pick up to do so.
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brandingOur branding was designed with simplicity in mind.
We wanted to ensure that we incorporatedelements that are universal in gaming and don’t
align with any one platform or company.
In this way we can include and appeal to gamers of all kinds and platform preferences.
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#7E7F7F
#606060
#272727
#B7565F
#609360
#436C8E
#E8E8E8
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Mohave - I am the heading & sub-heading font.Regular, Italic, semibold, semibold italic, bold, bold italicAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Simplifica - I am the body font.AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Canter - I am the Detailing Font.Light, Bold, 3d, Shadow & StripsAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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Mohave - I am the heading & sub-heading font.Regular, Italic, semibold, semibold italic, bold, bold italicAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Simplifica - I am the body font.AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Canter - I am the Detailing Font.Light, Bold, 3d, Shadow & StripsAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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social media
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website
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design
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merchandise
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advertising
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HOW TO NOT BE An elitist ABOUT the console you use;
1. love your console.
2. respect other console choices.
3. That’s literally it.
#consoleceasefire
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HOW TO NOT BE An elitist ABOUT the console you use;
1. love your console.
2. respect other console choices.
3. That’s literally it.
#consoleceasefire
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kinetic type video
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https://www.youtube.com/watch?v=kOBRtOvAQbI&feature=youtu.be