TypographyIt’s not just the font style!

The goal: ReadabilityType has multiple purposes but the most important is readability: The ability for a reader to easily read and understand the text.

Contributors/Distractors

Size, color, texture, light, font, weight, relationship etc.

Form

Kerning Leading

Type relationships

Concordant Uses one type family with little change in style, size or weight. Communicates a formal situation but can be dull. 

Conflicting

Combining type faces that are similar but not the same Makes the page less interesting because it is not

concordant

Times New Roman

Palatino&

ContrastingCombining separate typefaces that are distinct and different from each other.

The best designs have contrast and this includes font.

Type CategoriesRemember them in groups of two:Old/Modern, Serif/Sans, Script/Decorative

OldstyleBased on hard lettering

ModernOften thin

Serif/ Slab SerifGreat readability

Sans SerifNo thick-to-thin transitions

ScriptLike calligraphy or brush strokes

DecorativeUse sparingly!

My RulesAlways be intentional about choosing fonts

Don’t use more than three fonts; two is probably enough

Never use more than one decorative font and only in limited doses

Typically, I choose one serif and one sans serif

Fun

Dafont.com

What the Font

Google Fonts

Font Space

Pinterest!