Types of Website

Key Words• Interactive – the user can interact with the site and it changes accordingly• Static – the user just looks at the site for information• Responsive – sites that are designed to change depending on the platform the

viewer is using• Mobile – sites designed specifically for mobile platforms such as tablets and smart

phones• Purpose – what is the site meant to do? Sell, inform, improve brand awareness?• Layout – how the site is arranged or designed • Features – parts of a website that do specific things e.g. a banner or headline text,

links or logo, meta tags• Landing Page – the page the viewer sees when they arrive at a site• Above the Fold – part of the site that is seen before scrolling• Search Engine Optimisation (SEO) – strategies used on the site to improve the

listing on Search Engine Result Pages (SERPs)• Content – written copy that is carefully written to improve SEO for example the use

of Ad Words• Meta Tags – snippets of information about the site that describe the page content,

are not seen by the viewer but inform the search engine what is there. Can be used on image titles and content titles (Rather like this keywords list.)

Types of Website• Check out Wikipedia – it lists over 30 different types of

website alphabetically• Two main types - static and interactive• Grouped these include:1. Personal2. Blogs3. Information4. Brand/Business5. E-commerce6. Small Local Business

Personal Websites

Personal Photos

Hand written signature

First names

Social Media Personalised

Personal Endorsements

Blog

Typically: lots of photos and personal insights

Blog Websites

Typically:•Not dissimilar from a personal website•but often they include endorsements•events/happenings•information about organisation or personal activities, •Reports •how to get involved, •calls to action. •Organisations viewpoints. •Oh yes, and regular blogs!

Different AudiencesCatered for

Blog

Volunteering and Events

Calls to Action

What is different between Zoella and the Girl Scouts?

Information Websites

images

informationNavigation index

searches

links

yet more links

more links

Typically: •Easy navigation to information via text and links.•User centric•Search facility•Images •Responsive site•User-generated content – community based reference pages

What are the pros and cons of such a site?

E-Commerce Websites

new products/promotion

price

alternative similar products

other products

navigation/searches

how to purchase

Typically: •Easy navigation to a range of products.•Secure payment service•Personalisation – site “remembers “ what you bought – “People who bought this also bought”•Customer service (customer centric)•Marketing Mix –product, price, place, promotion

shopping trolley –what you have bought so far

Brand /Business Websites Typically: •Mobile •Branding•Easy navigation to a range of products.•Customer service / customer concerns•Marketing Mix –product, price, place, promotion•Social media links•Gamification – promotions•Geotargeting – find your local one

Brand/logo/colours

Why no Prices?

products

promotion

Place

limited time offer

Small Local Business Websites

first impressions: styling

address

Brand/logo/colours

opening timesphoto carousel

menu

contact details

what they do that makes them different?

Typically: •Mobile •Branding•Customer service (customer centric)•Marketing Mix –product, price, place, promotion•Personalisation – reviews - coupons•Geotargeting – location of users