MYOVDO 5 TYPES OF VIDEOSmyovdo.com/wp-content/uploads/2017/06/MYOVDO-5-TYPES-OF-VIDEOS.pdfcan use on...

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5 TYPES OF VIDEOS TO BOOST YOUR BUSINESS and why you need them NOW!

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5 Types Of Videos To Boost Your Business ©2017 Make Your Own Video Training Academy Ltd www.myovdo.com !All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system without the prior written consent of the author. !This publication is designed to provide accurate and authoritative information for individuals, businesses and organisations. It is distributed under the express understanding that any decision or actions you take as a result of reading this publication must be based on your commercial, moral and intellectual judgement and will be at your sole risk. The author will not be held responsible for the consequences of any actions and/or decisions taken as a result of any information given or recommendations made.


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WHY VIDEO? WHY NOW? !FACT: your customers are watching videos every day on social media. That means if you’re not using online video to promote your brand, they are watching your competitors’ videos. Worried? You should be. !Social media is a hungry beast and must be fed with regular, fresh content for optimum performance. The result is consumers want short, authentic bites of content on the go, not epic gourmet feasts. !In the past, smaller companies have struggled to produce video content on the scale necessary to compete with the marketing budgets of bigger brands… but everything is changing. Video production is now more accessible than ever, with many businesses signing up to cost-effective multi-video packages, or even making their own videos on mobile devices. !In this report we’re going to show you five types of videos you can use on your website and social media channels to guide your viewers on a journey from interest to engagement. !Then we’ll show you how to get these videos for your business. !


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CONTENTS !Video #1: THE OVERVIEW Attract the attention of passing viewers by offering a snapshot of your business, products or services. !Video #2: THE EXPLAINER Go into more detail about individual products or services and how they benefit the user. !Video #3: THE PERSONAL INTRODUCTION Make it person - introduce the people behind your brand so your customers know who they’ll be doing business with. !Video #4: THE HOW-TO Give your viewers something useful to take away by demonstrating your expertise… and your generosity! !Video #5: THE TESTIMONIAL Ask your happy customers to endorse your brand, products or services. It’s a powerful way to influence your prospects. !How to get these videos for your business

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VIDEO #1: THE OVERVIEW An Overview video provides a flavour of your brand, products or services. Its function is to attract the attention of passing viewers, showing them you exist and stimulating their interest. It shows the benefits of using your products or services, answering the inevitable question, "Why should I care about your brand?"

FUNNEL STAGE OPTIMUM LENGTH CHANNELS

Top of the funnel

to raise awareness

30 seconds to

1 minute

Home page of website,

Social Media, LinkedIn

Business Page


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Top of the funnel to raise

awareness

VIDEO #2: THE EXPLAINER The Explainer is for viewers who want to find out more. Make a separate explainer video for each product, service or aspect of your business so the content is relevant to specific searches. Explainer videos describe the features and benefits, answering the question, “How does this product or service solve my problem?”


Stage 2 of the funnel to raise interest

30 seconds to

1.5 minutes

Specific pages of website,

Social Media, Newsletters,

Emails


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Top of the

funnel to raise

VIDEO #3: THE PERSONAL INTRODUCTION This is your opportunity to show prospects the real humans behind your brand. It isn’t about selling; it’s about showing your customers you’re authentic and have a genuine passion for what you do. People buy from people, so have fun and show them your softer side. Make a separate video for each person in your organisation.


Middle of the funnel to increase trust and

understanding

30 seconds to

1 minute

Team page of website,

Social Media, LinkedIn profile, Email signature


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VIDEO #4: THE HOW-TO ‘How to…’ is one of the most commonly used search terms. If there’s something useful you can show viewers how to do, you can not only capitalise on these keywords, you’ll also demonstrate your expertise in your field. Offering useful information without expectation of a sale will increase your trustworthiness.


Throughout the

funnel

1 - 2 minutes Social Media, Blogs,

Newsletters, Emails,

Specific web pages


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VIDEO #5: THE TESTIMONIAL Influence the behaviour of your viewers with social proof - testimonials from happy customers endorsing your brand. If your prospects have travelled this far along the buyers’ journey, a testimonial video can persuade them to make a commitment. It’s usually easy to find customers willing to appear in a video, especially if your organisation has made a positive impact on their lives.


Top and bottom of the funnel

30 seconds to

2 minutes

Home and Checkout

web pages, Newsletters, Social Media


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HOW TO GET THESE VIDEOS FOR YOUR BUSINESS !“Online video is the swiss army knife of internet marketing. It really can be used all over the customer lifecycle.” Mark Robertson, ReelSEO !Having these five types of videos in your marketing tool kit will help take your prospects from awareness to engagement. Once you get started on your video making journey, you’ll discover there are also many other types of videos that can help to promote your business, tell a story, share an idea or communicate a message. So how do you get them? !Join Make Your Own Video Training Academy to learn how to make your own videos for web and social media using your mobile device. !We offer workshops, books and online learning modules to help you plan, shoot, edit and upload your own videos. We have developed a unique approach to video-making that will empower you to make an unlimited number of videos quickly, simply and regularly without the need for technical know-how.


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START YOUR JOURNEY !To join Make Your Own Video Training Academy, email us: [email protected] !or find us on social media using #MYOVDO. !We look forward to helping you reach a bigger audience, maximise your marketing budget and grow your business by making your own videos.


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