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Akhil Narayan

Pooja.R

Shashank

Types of Retailing sector and its

strategy in Real Time

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INTRODUCTION :

The retail sector in India is witnessing a huge

revamping exercise as traditional markets make way for

new formats such as departmental stores,

hypermarkets, supermarkets and specialty stores.

Western-style malls have begun appearing in metros

and second-rung cities alike introducing the Indianconsumer to a shopping experience like never before.

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The Indian retail industry is the fifth largest in the

world. Comprising of organized and unorganizedsectors.

It is one of the fastest growing industries in India,especially over the last few years

Though initially, the retail industry in India was

mostly unorganized, however with the change oftastes and preferences of the consumers, the industry

is getting more popular these days and getting

organized as well

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ORGANISED :

PANTALOONS

INDIA LTD

SPECIALITY

STORES :

UNORGANISED :

KIRANA STORES :

SENTHIL STORES

TYPES :

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ORGANISED : Pantaloons

The Organised retail sector which we

visited was pantaloons Mantri Square

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Pantaloon Retail (India) Limited, is Indias leading

retailer that operates multiple retail formats in boththe value and lifestyle segment of the Indian

consumer market.

Headquartered in Mumbai (Bombay), the companyoperates over 12 million square feet of retail space,

has over 1000 stores across 71 cities in India and

employs over 30,000 people

The store size of pantaloons is around 15000 sq

ft.

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Brands at Pantaloons

Pantaloons brands

y Agile

y UMM

y Bare Denim

y Bare 7to14

y Chalk

y Rig

y Mix n match

y All

y Honey

Non-Pantaloons Brands

y Biba

y

109 Fy Remanika

y Spykar

y Lilliput

y Lee Cooper

y Indus league

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STORE EXTERIORS

y Types of exterior presentations

Exterior signs

Marquees

Banners Walk ways and entries.

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Store interiors which is emphasized on

are :

Element of store interiors

y A

tmospherey Lights

y Music

y Color

y Fragrance

y Furniture and fixtures

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Supply chain management at

Pantaloonsy Pantaloon Retail is the first company in the organized retail

sector in India to win an accredited ISO Certificate

exclusively for its Supply Chain & Logistics function.

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Customer Retention

y To survive in the tough competition all retail outlets use

different strategies to attract customers and to retain them

Events

Fests

Loyalty programs

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Events

y Toys for Joys

y Mothers Day

y Awesome Threesome

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Toys for Joys

y Donate old or new toys at Pantaloons.

y Get discount coupon worth Rs.50.

Toys for joys-Marketing plan

y In store announcements.y Put out banners at places.

y Organized a drawing competition.

y Media publicity through Big FM

y Ice breaking sessions with kids through games.

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Mother's Day Celebration

The IDEA!!

y To make their day special by surprising them at Pantaloons.

y Kids were asked to bring their mums at Pantaloons. Theywere welcome by a rose, their favorite song, message from

their kids, games, cake cuttingFUN!!

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Fests

y Pantaloons celebrate various types of fests in order to boost

sales and retain customers. The two fests that took place in

May and June are:

Denim Reunion

Formal Fest

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Loyalty Program

Benefits 7 star 5 star 3 star 1 star

Discounts on all

subsequent Purchases10% 7.5% 5%

Gift Voucher worth Rs.

200/- on new

enrolment

Upgrade Enrolment Upgrade Kit Upgrade Kit Upgrade Kit Welcome Kit

Add-on Card to Family

Members2 2 1 1

End of Season Sale

PreviewYes Yes Yes Yes

Green Channel Yes Yes Yes Yes

Green Drop Yes - around the yearYes - around the yearexcept End of Season

Sale

No No

Green Exchange 90 days 60 days 60 days 60 days

Green Service Desk Yes Yes Yes Yes

Green offers &

Promotions Yes Yes Yes Yes

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irana Retail stores

The Kirana Stores which we visited was

Senthil stores in chennai

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The Kirana store we visited was 200 Square ft

It had a range of product categories associated with the daily

requirements of masses.

These categories include branded or unbranded offeringslike coffee, tea, biscuits, toffees, shampoos, soaps, hair-oils,

grocery and edible oil (to name few categories) in addition to small

quantities of rice and wheat.

They also carried few vegetables and fruits.

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