TWS Style Guide

1The Wilderness Society

V I S U A L S T Y L E G U I D E

The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.

TO PROTECT WILDERNESS AND INSPIRE AMERICANS TO CARE FOR OUR WILD PLACES


Building the BrandThis document is a guide to The Wilderness Society

Brand Identity, from the rationale behind it to the

way it can and should be deployed. This guide

is merely a starting point, however. Maintaining

and building our brand is about more than color

and imagery. Yet all great brands are built upon

a platform of unwavering brand consistency. It

is the responsibility of every TWS staff member

and consultant to manage our brand via these

guidelines, which will help to reinforce the notion

that The Wilderness Society protects wilderness and

inspires Americans to care for our wild places.


What is a Brand?

It is rooted in feelings more than ideas

It is rooted in images more than words

It belongs to our audience, not to us

It is the promise that we make to our audience

It serves as the foundation for all of our work

and is the essence of our identity

AND WE ARE ITS AMBASSADORS


Speaks to the idea of ownership – the 635 million acres collectively owned by the American people and specifically the wild places found within these lands. Each and every one of us experiences wilderness in our own way, it’s a personal experience, and it is yours.

This is at the core of our identity - our point of differentiation against other organizations. This is demonstrated in our position as the leading conservation group that serves to protect it.

This speaks to the enduring nature of what we do. America’s wilderness is vast, but it is not limitless - and our hope, and promise, is to protect its legacy for generations to come

your wilderness forever

Our Brand Promise

These three words are not intended to be used as a tag line, rather as a blueprint for our communications work – keeping wilderness at its core, allowing the audience to see their place within wilderness, and conveying the enduring nature of our work.

Our research tells us the importance of connecting people with place, conveying our work with a focus on the end more than the means, maintaining relevance and values in the eyes of our audience.

All brands have at their core three words that, when combined, speak to the essence of the brand, and to its core promise. The following were derived from our Brand Research studies, and serve to communicate the essence of our brand.

“Building a brand is the most challenging complicated and painstaking process that a company can embark on. It’s more intuitive that analytical, and most of the time it can’t be seen. But it can always be felt.”

- Scott Bedbury, “A New Brand World”

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Contents7 IDENTITY8 TWS Logo9 TWS Logo Alternatives10 Logo Colors11 White Space and Size12 Invitations

13 COLOR PALETTE14 Logo, Primary & Secondary15 Tints

16 TYPOGRAPHY17 Preferred Typefaces18 Headlines19 Professional Use

20 PHOTOGRAPHY21 Examples

23 VISUAL ELEMENTS24 Blue Bar25 Pull Quotes26 Clipping Path27 Inset Frame28 Graphs

29 PUBLICATIONS30 Cover Design31 Standards32 Newsletter & E-Newsletter33 Fact Sheets

34 COMMUNICATIONS35 Co-Branding36 Web37 Video

38 CONTACT INFO


I D E N T I T Y

8The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.

IDENTITY

TWS Logo

TWS uses two main logos. While the vertical version is the preferred standard, you may use the horizontal logo if it suits your layout better.

Vertical Version

Horizontal Version


IDENTITY

TWS LogoAlternativesThere are some alternative logos for accent purposes or logoed items.

Text-Only

Logotype

Icon

Web Identifier


IDENTITY

Logo Colors

The full color logo is preferred for light backgrounds. There are also logos with white text and transparent backgrounds that show up well on dark backgrounds.

You may use one color logos as well. They are appropriate for some logoed items and black and white documents.

© 2008 THE WILDERNESS SOCIETY — ALL RIGHTS RESERVED SEPTEMBER 2008

VERTICAL LOGO ACCEPTABLE USEThe Wilderness Society’s vertical logos are the preferred orientation. Whenever possible, materials should

be designed to incorporate the vertical orientation of the logo.

A. FOUR-COLOR PROCESSOn light and dark background

A.

B. TWO-COLOR PMSOn light and dark background

B.

C.

CMYK

100250

50

CMYK

560

10027

PMS 302 PMS 370

WHITE on Black or Dark Background

7

C. ONE-COLOROn light and dark background

PMS 302 Black White

We have supplied the CMYK formula for printed documents, RGB for Web/screen, and PMS for design purposes and printed/logoed items.

PMS 302C:100 M:25 Y:0 K:50R:0 G:84 B:128

PMS 370C:56 M:0 Y:100 K:27R:0 G:84 B:128

PMS Colors

Four-Color Processs

One-Color

Reversed to white

© 2008 THE WILDERNESS SOCIETY — ALL RIGHTS RESERVED SEPTEMBER 2008

VERTICAL LOGO ACCEPTABLE USEThe Wilderness Society’s vertical logos are the preferred orientation. Whenever possible, materials should

be designed to incorporate the vertical orientation of the logo.

A. FOUR-COLOR PROCESSOn light and dark background

A.

B. TWO-COLOR PMSOn light and dark background

B.

C.

CMYK

100250

50

CMYK

560

10027

PMS 302 PMS 370

WHITE on Black or Dark Background

7

C. ONE-COLOROn light and dark background

PMS 302 Black White


IDENTITY

White Space and Size

The logo must appear at the minimum size shown. It should have at least ¼ inch of white space around it, and it should not be framed in a box.

A. VERTICAL LOGO

Minimum SizeThe logo may not be shown smaller than the sample

B. HORIZONTAL LOGO

Minimum SizeThe logo may not be shown smaller than the sample

1”

.25”

.25”

.25”

.25”

.25”

.25”

.25”

.25”

.375”

White Space

White Space


IDENTITY

Invitations

TWS has created professional templates for event save-the-dates and invitations, thank-you cards, and blank note cards.

There are several templates available with different themes, sizes, and photographs that are ready for your text. You may also customize a design with your own photo.

Please contact Lisa Dare in Marketing to initiate the card design process.

Front Back

Inside


C O L O R P A L E T T E


COLOR PALETTE

Logo,Primary& Secondary It is crucial for building a consistent, credible TWS identity that we all use the same color palette. The primary palette must be used for fact sheets, publications, and any other printed documents. Headlines, text boxes, accent text and sidebars must draw from these colors.

The accent palette is primarily for use by professional designers. It is also available for charts, maps or other similar graphics requiring more than four colors. If you wish to use a color from that palette, you must contact Marketing for permission.

Logo Color Palette

Primary Color Palette

Secondary Color Palette

TWS Logo ColorsPMS 302 PMS 370

PMS 463 PMS 5875 PMS 7470 PMS 7496

PMS 1815 PMS 1675 PMS 1385 PMS 458

PMS 1235 PMS 5415 PMS 577 PMS 5455

Main colors in fact sheets and in-house corporate communications.

Accent colors

CMYK: 100.25.0.50RGB: 0.71.107HEX: #00476B

CMYK: 56.0.100.27RGB: 79.140.13HEX: #4F8C0D

CMYK: 30.56.100.37RGB: 107.74.28HEX: #6B4A1C

CMYK: 0.0.26.11RGB: 222.217.179HEX#DED9B3

CMYK: 80.15.0.45RGB: 0.105.128HEX#006980

CMYK: 40.0.100.38RGB: 94.120.3HEX: #5E7803

CMYK: 0.90.100.51RGB: 120.31.28HEX: #781F1C

CMYK: 0.67.100.28RGB: 163.61.5HEX: #A33D05

CMYK: 0.44.100.7RGB: 201.122.0HEX: #C97A00

CMYK: 10.10.73.0RGB: 217.204.97HEX: #D9CC61

CMYK: 0.29.91.0RGB: 247.181.18HEX: #F7B512

CMYK: 42.8.0.40RGB: 92.120.143HEX: #5C788F

CMYK: 24.0.46.10RGB: 179.201.140HEX: #B3C98C

CMYK: 6.0.0.9RGB: 212.214.217HEX: #D4D6D9


COLOR PALETTE

Tints

Tints of palette colors may be used for variety, or when it suits a design better. Note: FOR PROFESSIONAL DESIGNER USE ONLY.

Logo Color Palette

Primary Color Palette

Secondary Color Palette

Screens of TWS Logo ColorsPMS 302 PMS 370

PMS 463 PMS 5875 PMS 7470 PMS 7496

PMS 1815 PMS 1675 PMS 1385 PMS 458

PMS 1235 PMS 5415 PMS 577 PMS 5455

Screens of main colors in fact sheets and in-house corporate communications.

Screens of accent colors


T Y P O G R A P H Y


TYPOGRAPHY

PrefferedTypefacesA core element of a consistent look is typographpy. We have chosen a sans serif font that is clean, modern and widely accessible for the main font. Body text should always employ Calibri.

Arno Pro is our secondary font. It should be used for headline, document titles and accent text.

Sub-headlines and sidebar text may be in Calibri or Arno Pro.

Calibri

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Calibri Italic



Calibri Bold



Calibri Bold Italic



Arno Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arno Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arno Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arno Pro Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arno Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arno Pro Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arno Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arno Pro Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!


TYPOGRAPHY

Headlines

Arno Pro is to be used for titles, headlines and accent text.Body copy is shown in Calibri.

Arno Pro RegularARNO PRO SEMIBOLD

Lorem ipsum dolor sit amet, consectetur adipiscing

elit. Duis bibendum, mauris a molestie consequat,

enim erat posuere nisi, vitae consectetur sem

lacus a tellus. Nam ac iaculis metus. Etiam gravida,

nibh eget pharetra ullamcorper, urna augue

semper mauris, ut ullamcorper eros magna id

justo. Curabitur bibendum diam sit amet mauris

vestibulum adipiscing fermentum mauris egestas.

Lorem ipsum dolor sit amet, consectetur adipiscing

elit. Fusce elementum libero a nisl mattis

ullamcorper. Vivamus lobortis mi in urna fermentum

lacinia. Aliquam porttitor, odio non volutpat semper,

nisi magna consectetur ipsum, sit amet bibendum

odio arcu at lorem. Curabitur purus est, adipiscing

ut hendrerit eu, scelerisque non diam.

Integer blandit pulvinar elit posuere bibendum.

Proin dui lectus, sodales id commodo vel,

pellentesque non libero. Morbi mauris justo,

placerat et mattis id, fringilla sit amet metus. Proin

consequat est sit amet ligula aliquam vehicula.

Donec sagittis adipiscing est, non malesuada felis

condimentum vitae.

PMS 463

PMS 7470

Black


TYPOGRAPHY

Typefaces for Professional Designer UseFor strategic reasons, our newsletter, magazine, annual report employ Avenir, a sans serif typeface. Due to limited availability and the complexity of this font, it is available for professional designer use only. If your designer needs to borrow this font for your publication, please contact Marketing.

Avenir LT Standard 45 Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Avenir LT Standard 45 Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Avenir LT Standard 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Avenir LT Standard 55 Roman Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Avenir LT Standard 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Avenir LT Standard 65 Medium Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Avenir LT Standard 85 Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Avenir LT Standard 85 Heavy Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!


P H O T O G R A P H Y


PHOTOGRAPHY

Photographs are an important tool in conservation work. They can show – rather than tell – our supporters, policy-makers, donors and others why a place is special enough to be protected, or show the consequences of failing to do so.

Striking images also serve to attract attention to fact sheets, blog posts, web stories and more.


PHOTOGRAPHY

The basic elements that characterize TWS photography:

• Engagingimagesthatleadyoureyeinto the frame

• Strikingcolors• Photoswitheithergrandorintimate

scale• Peopleenjoyingthewild;adiversity

of ethnicities, ages, and recreation types

• Wildlife

There are several sources of free photography, including our TWS photo library, government websites, and Creative Commons. For more information, visit the Branding Identity page on Inside TWS.

V I S U A L E L E M E N T S


Taking ActionThe Wilderness Society has been leading efforts to protect the Crown’spublic lands for more than a decade. Together with public and privatepartners, we have achieved significant conservation victories, such as the2006 legislation that protected the Rocky Mountain Front from newenergy development and led to agreements by oil and gas companies torelinquish leases on more than 130,000 acres. But there is still much to

Wildlands Designations• Secure passage of the Rocky Mountain Front Heritage Act and the

Blackfoot-Clearwater Stewardship Project, which would expand the BobMarshall Wilderness Complex by 169,000 acres and create a 218,000-acre

Restoration and Stewardship of Public Lands• Secure up to $90 million through the Collaborative Forest Landscape

Restoration Act to enhance recreation, create new jobs, clean upstreams, improve wildlife habitat and reduce wildfire threats tocommunities in the Swan, Blackfoot and Clearwater valleys

• Help implement expanded and better-coordinated invasive weedcontrol efforts through the Rocky Mountain Front Heritage Act

Energy• Retire the last remaining oil and gas drilling leases on the Rocky

• Secure passage of the North Fork Flathead Watershed Protection Act,which would withdraw the area from any future leases on federal lands

• Establish sustainable local biomass production in the Blackfoot andClearwater valleys, whereby wood waste is used to produce energy

Recreation• Uphold the U.S. Forest Service’s decision and the wishes of the

Blackfeet Tribe to allow only traditional, non-motorized recreation in theBadger-Two Medicine area of the Rocky Mountain Front

Climate Change Adaptation• Help land managers and conservationists develop strategies for forest

management and target areas for protection using our scientific modelsthat predict the fine-scale impacts of climate change on the Crown in

HelpUsKeep theCrown Intact!After years of dedicated conservation work, the public and Congress aremore willing than ever to protect the Crown of the Continent, and ourlocal conservation coalitions are strong. Now is the time to push throughstrategies that will lead to lasting protection. Please join us in thisimportant work.

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National Forests

Crown of the Continent

Bureau of Land Management

National Parks and Wilderness Areas

Canada

GlacierNationalPark

Bob MarshallWildernessComplex


WhereWeWork1. RockyMountain Front2. Blackfoot-Clearwater river valleys3. Swan River Valley4. North Fork Flathead

In the Crown of the Continent, we have arare opportunity to preserve a functioningecosystem, one still supporting all thewildlife that Lewis and Clark encountered200 years ago.

Front photo: © Jeff Van Tine, Back photo: © Chuck Haney

June 2011

NorthernRockies Office Lisa Diekmann (406) 586-1600 wilderness.org


VISUAL ELEMENTS

Blue Bar

A few thematic elements will give consistency and visual interest to our work.

Where possible, a blue bar (PMS 7470) can be included with The Wilderness Society’s mission statement. Contact information in fact sheets and publications should also be given in this format. Communications can create a JPEG file with custom office information.

Early Wilderness Society leaders Olaus and Mardy Murie organized the 1956expedition to northeast Alaska that helped lay the foundation for the Arctic National

Wildlife Range, established in 1960 and re-named a refuge in 1980.

A Priority Landscape for Conservation

ALASKA

Our VisionWilderness designation for theArctic Refuge’s coastal plain,

with additional WildRiver designations.

Permanent protective designationsfor interconnected Special Areason BLM lands in theWesternArctic; Wild River designations

where appropriate

A balanced energy andconservation plan for land andocean that protects waters,

wildlife, people and subsistencecultures and includes a shi� torenewable energy nationwide

The Arctic Slope of Alaska looms large in the American imagination—and on its political landscape. Caught for years between the pursuit of oiland dreams of protecting the largest expanse of wilderness in the country,America’s Arctic remains an embattled frontier.

This wild and remote land sweeps down, south to north, from boreal-forested plateaus and the glacier-capped peaks of the Brooks Range,across the rolling tundra to the icy Beaufort and Chukchi seas, teeming withwalruses, seals and bowhead whales. The Bureau of Land Management’sunit in the Western Arctic (also known as the National Petroleum Reserve—Alaska) and the iconic Arctic National Wildlife Refuge both encompasssome of the best wildlife habitat in the world. Every spring, tens ofthousands of caribou make the northward migration to the coastal plain tocalve in journeys rivaling those of African wildebeest. For centuries, nativeGwich'in—the “people of the caribou”—and Inupiat Eskimo have sharedtheir northern realm with wolves, muskoxen, grizzly and polar bears andthe millions of birds that migrate here annually from Africa, Antarcticaand your backyard to nest.

The Arctic lies at the center of a national debate about whether we willprotect our wildest places or exploit them for a few short years of fossilfuel. Sadly, it is also ground zero for climate change, with the polar bearnow its poster child, and the melting of the polar ice cap and thawing ofthe carbon-rich tundra issues of global importance.

You may notice that some of our externally designed pieces employ a variation of this blue bar. This intentional deviation is used for unique series of pieces such as our newsletter, but only by professional designers).


VISUAL ELEMENTS

Pull Quotes

Pull quotes can help break up a long publication and keep people reading. Pull quotes can be done as text only (as shown) or in solid colored boxes. To keep document lines clean, avoid using framed boxes. To differentiate your pull quote, try using a font that is a couple of sizes larger than your body text, in a color from the primary palette, and using Arno Pro font.

Quotes often appear in the side margins of a document, or in the middle of text.

16 1-800-THE-WILD

Today’s booty is even farther north, in the federal wa-ters of the Arctic Ocean’s Outer Continental Shelf (OCS), which begins three miles offshore. Beneath the icy, turbu-lent, and fog-bound Chukchi and Beaufort seas lie poten-tially rich oil and gas deposits.

Alaska Senator Lisa Murkowski (R) calls it America’s “last great frontier” and is a vocal advocate for devel-opment. Conservation groups and Native communities dependent on the ocean for sustenance have fought to keep drilling at bay. The region is vital to orca and beluga whales, ringed and bearded seals, and walrus. It’s a key migratory route for the endangered bowhead whale. All of the nation’s polar bears, already threatened by melting ice, live there, too.

Unless The Wilderness Society and its partners can se-cure a victory before all the decisions to allow drilling are finalized, Royal Dutch Shell will begin drilling exploratory wells in the Beaufort in 2012 and in the Chukchi in 2013.

“Even if you think it’s okay to drill for oil and gas when the planet’s climate already is changing at a fright-ening pace,” said Lois Epstein, The Wilderness Society’s Arctic program direc-tor, “these projects raise two fundamental questions. First, what would the drilling do to the marine mam-mals, sea and bird life, and Native communi-ties that depend on this fragile ecosystem? Second, when there is a major spill, what will the damage be? We just don’t have the answers.” Epstein also pointed to a need to update scientific surveys done a quarter century ago be-cause “we need, at a minimum, a baseline understanding of the biology and ecology of the Arctic Ocean.”

The health of marine mammals and other sea life is of paramount importance in the Inupiat village of Point Hope.

“We are on a spit and have the Chukchi on the north, west, and south sides of us,” said Mae Hank. “During the sum-mer we fish. Wintertime, the men hunt seals off the point on the west side. Spring they hunt whales and walrus.” The grandmother of eight added, “Energy companies have no legitimate way to clean up a spill.”

Since the 1968 discovery of oil in Prudhoe Bay on Alaska’s North Slope, energy companies, including BP, have worked in state waters near shore in the Beaufort Sea. Dr. Dana Wetzel has been studying the area for 11 years through grants from the Environmental Protection Agency, the state of Alaska, and the North Slope Borough, made up of eight Native villages. Wetzel, an ecotoxicologist from Florida’s Mote Marine Laboratory, has focused on oil ac-cumulation in marine mammals and fish near Prudhoe Bay. Thus far, she has found “very little,” she said.

But, Wetzel added, “I think anybody would say that there is a danger to a lot of different sea life” from oil ex-ploration and production. “The question is: What strate-gies are in place to deal with a spill or, even before that,

what regulations are in place to ensure that a spill doesn’t happen?” In the event of an accident, Wetzel said, “I’m not sure how you’d clean oil off ice, for start-ers. There are just a lot of unknowns. It becomes very scary to even contemplate that sort of scenario.”

Noise is an-other concern. Marine mammals and fish rely on sounds to find food and mates, to avoid predators, and to com-municate. Dr. John A. Hildebrand studies marine bio-acoustics at the University of California, San Diego’s Scripps Institution of Oceanography. Since 2006 he has been conducting studies for the Alaska Department of Fish and Game in the Chukchi Sea.

LONG BEFORE ALASKA BECAME A STATE IN 1959, THE TERRITORY’S VAST RESOURCES—INCLUDING GOLD, WHALES, FISH, AND SEA OTTER PELTS—HAD LURED PROSPECTORS INTO VAST AND SPECTACULAR TERRAIN.

“We have extremely limited Arctic response capabilities,” Admiral Robert J. Papp, Jr., testified... “We do not have any infrastructure on the North Slope to hangar our aircraft, moor our boats or sustain our crews. I have only one operational icebreaker.”

6 I The Wilderness Society

The Wilderness Society has provided a half century of leadership in protecting the Arctic Refuge.

Pamela A. Miller, Northern Alaska Environmental Center““ The Wilderness Society has provided a half century of leadership “ The Wilderness Society has provided a half century of leadership

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PROFESSIONAL DESIGNERS: You are encouraged to employ pull quotes with oversized quote marks and transparent color bars as shown to add visual interest.

Pull Quote

June 2011



Crown of the Continent CampaignThe Montana reachesof the Crown of theContinent encompassthe legendarywildlands of the BobMarshall WildernessComplex, GlacierNational Park and theBlackfoot River Valley,

made famous in Norman Maclean’s A River Runs through It.On the Rocky Mountain Front, ranchers and the Blackfeet Tribetend a windswept land that is one of the last places on Earthwhere grizzlies still venture onto the prairies to forage.

The Wilderness Society is working to restore the forestsof the Swan and Clearwater valleys, protect backcountry areasand combat the spread of harmful, invasive weeds. We seek toexpand the boundaries of the Bob Marshall WildernessComplex, secure $90 million in federal funding for restorationand steer the production of biomass energy—powergenerated from wood waste—so that it is both sustainable andcontributes to forest restoration. On the Rocky MountainFront, we seek to retire the last remaining oil and gas drillingleases and to permanently protect all federal lands whileensuring the continuation of traditional activities such as hiking,backpacking, hunting and grazing on national forest lands

Wild Prairie Legacy CampaignThe mixed-grassprairies of northernMontana are amongthe country’s lastremaining vestiges ofwhat was once avast ocean of grassblanketing the centerof the continent. Most

of the Great Plains has been plowed for farmland, but here,much of the prairie sod is still unbroken—and the grasslandecosystem still functions.

The Wilderness Society’s work to protect these wild prairiesled to the creation in 2001 of the 375,000-acre Upper MissouriRiver Breaks National Monument. Today our work is focusedon safeguarding the monument and restoring the river’s native

cottonwood groves, while making sure the wilderness qualitiesof the Charles M. Russell National Wildlife Refuge and theBitter Creek Wilderness Study Area endure.

Western Wyoming CampaignThe wilds of westernWyoming extendfar beyond theboundaries ofYellowstone andGrand Teton nationalparks. From themountains east ofJackson Hole to the

open sagebrush steppes of the Upper Green River Valley runsthe longest mammal migration corridor in the Lower 48.Pronghorn have been traveling this ancient100-mile route formore than 6,000 years.

The Wilderness Society was instrumental in the 2009 passage ofthe Wyoming Range Legacy Act, which permanently withdrew1.2 million acres of sensitive national forest lands from oil andgas leasing, and we arenow working to retireundeveloped leases on75,000 acres. While weseek to protect keywildlands fromdevelopment, we arealso demonstrating howenergy development inthe adjacent UpperGreen can be doneright, but only inappropriate places.

our CaMPaignS in the northern Rockies

I worry that wewill one day soon inhabit a world whereeverything is for sale, and where the concept of leaving apiece of wild country alone and intact, free to pulse andrespire under its own rhythms,will seemu�erly alien to us.

Rick Bass, writer & northwest Montana resident

”“

Front photo: © Jeff L. Fox, Back photos (clockwise) : © Jeff L. Fox,© Wendy Shattil, © Rick Graetz


VISUAL ELEMENTS

Clipping Path

FOR PROFESSIONAL DESIGN USE ONLY:Clipping paths of photos create visual impact and interest in TWS publications. Wrapping text around clipping paths (or photo masks) can be used to enhance the written content.

The plan protects large areas for those who like to hike, backpack, camp, and otherwise visit the forest to enjoy nature without noise and pollution, and it closes 1,200 miles of environmentally harmful off-road vehicle (ORV) tracks while still maintaining plenty of access. While we will continue working to address two flaws in the plan—it incorporates more than 220 miles of “bandit routes” carved into the forest illegally by users and al-lows excessive ORV access for dispersed camping—this plan represents a signifi-cant step forward.Suzanne Jones % [email protected]

IDAHOThe state’s Rocky Mountain bighorn sheep population is 90 percent below historic levels, and the wild sheep in the Main Salmon River canyon comprise Idaho’s last genetically pure herd. The population continues to decline, mainly due to disease transmitted by domestic sheep. We are urging the U.S. Bureau of Land Management (BLM) to prevent continued commercial grazing on scenic Marshall Mountain, across the canyon south of Gospel-Hump Wilderness. The U.S. Forest Service took domestic sheep off adjacent lands, but if the BLM fails to do the same, the wild sheep remain at risk. We were pleased that the BLM

halted the grazing temporarily while it studies the likely impacts.Craig Gehrke % [email protected]

UTAHThe magnificent Tushar Mountains are the highest mountains between the Rockies and the Sierra Nevada, featur-Rockies and the Sierra Nevada, featur-Rockies and the Sierra Nevada, featuring three peaks exceeding 12,000 feet and the multi-colored “Big Rock Candy Mountain.” They are some of the special places in south-central Utah’s Piute County that we want to see added to the National Wilderness Preservation System. We also hope to permanently protect the watershed of the East Fork Sevier River, which meanders through volcanic rock formations, winding canyons, and other dramatic features. We are working with local leaders and a wide range of groups to develop legislation safeguarding these lands, which belong to all Americans. Beneficiaries would include elk, bobcats, greater sage grouse, osprey, and Bonneville cutthroat trout.Julie Mack % [email protected]

NORTHERN ROCKIESThe Bitter Creek Wilderness Study Area, extending across 60,000 acres in northeastern Montana, is one of the nation’s best-kept secrets. It is home to rare prairie bird species, unique plains aspen

groves, badlands, and native grasses. The U.S. Bureau of Land Manage

ment (BLM) is now revising its 20-year plan for management of Bitter Creek and more than a million acres of intact native prairie in Montana. A draft will be released later this summer, and The Wilderness Society, the Montana Wilderness Association, and other

allies will be advocating that Bitter Creek and other areas with wilder

ness values remain protected. You can help protect Bitter Creek by submitting

SOUTHEAST

Rocky Mountain bighorn sheep have been in decline in Idaho, but we are making progress in reducing the incidence of disease.

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prairie bird species, unique plains aspen groves, badlands, and native grasses.

The U.S. Bureau of Land Management (BLM) is now revising its 20-year plan for management of Bitter Creek and more than a million acres of intact native prairie in Montana. A draft will be released later this summer, and The Wilderness Society, the Montana Wilderness Association, and other

allies will be advocating that Bitter Creek and other areas with wilder

ness values remain protected. You can help protect Bitter Creek by submitting

Rocky Mountain bighorn sheep have been in decline in Idaho, but we are making progress in reducing the incidence of disease.©

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CALIFORNIA/NEVADAThe outlook is now much brighter for 900,000 acres of roadless land in South-ern California’s Los Padres, Angeles, San Bernardino, and Cleveland national forests. The settlement of a lawsuit that we brought with seven allies requires the U.S. Forest Service to reexamine its proposed management plans for these areas, includ-ing its seriously inadequate wilderness recommendations. Originally the agency proposed leaving this acreage vulnerable to road-building and other development. A second part of the settlement will start a process to close and decommission illegal, environmentally damaging, and obsolete motor vehicle routes. In this high-density region, peace and quiet is increasingly hard to find, and the forests provide that for hikers, anglers, campers, and endan-gered wildlife. Eventually, some of these lands could be added to the National Wilderness Preservation System.Dan Smuts % [email protected]

ARIZONAThe rising price of copper is increasing pressure on Congress to facilitate at least two massive copper mines in the Grand Canyon State. The proposed Rosemont Copper mine in the Santa Rita Mountains south of Tucson would dump tailings in Coronado National Forest, jeopardize wildlife, and pose other environmenwildlife, and pose other environmen-tal threats. The second major project, proposed by Resolution Copper, would be on land now part of Tonto National Forest northeast of Phoenix and would pose similar problems. Working with Save the Scenic Santa Ritas, other conservation groups, state and county legislators, local tribes, and U.S. Representatives Raúl Grijalva and Gabrielle Giffords, we are trying to protect our na-tional forests from these mines.Mike Quigley % [email protected]

NORTHEASTA high-voltage power line carrying hydro power from Canada to southern New England would run through White Mountain National Forest, under the current plan. While traversing the forest, the Northern Pass line, featuring towers 90 to 135 feet high, would cross the Appalachian Trail at least once. Our regional staff is urging a full accounting of the costs to communities and wild areas while finalizing a report that assesses northern New England energy needs, low-carbon options, and the potential impacts on natural areas and wildlife in the Northern Forest. Meantime, we are stepping up our involvement in the development of a transmission plan for 39 states, including all those east of the Mississippi, to minimize the environmental consequences.Leanne Klyza Linck %[email protected]

ALASKAMillions of birds, including king eiders, tundra swan, and yellow-billed loons, are about to start long journeys north to Alas-ka’s magnificent Western Arctic Reserve, where they will breed and nest. The area, home to Teshekpuk Lake and other natu-ral gems, is also important to polar bears, wolves, foxes, and caribou. But the oil and gas industry, which is drilling explor-and gas industry, which is drilling explor-and gas industry, which is drilling exploratory wells in part of the reserve, would like to expand its operations. We do not like to expand its operations. We do not oppose all development in this area, also known as the National Petroleum Reserve — Alaska (or NPR-A).

expect a draft plan early next year.Nicole Whittington-Evans % [email protected]

COLORADOWe were leaders in a campaign that led to establishment of southeastern Colorado’s Baca National Wildlife Refuge in 2000. Featuring cottonwood-studded riverbanks,

rolling sagebrush prairies, rolling sagebrush prairies, and wetland mead-

ows, this refuge is a magnet for migrat-ing birds such as the

sandhill crane. It’s also home to many rare species, including the

mountain plover and bald eagle. But the Lexam Corporation wants to drill

for oil and gas inside this sanctuary, pos-ing a serious threat to groundwater. We have teamed up with the San Luis Valley

From the Field

www.wilderness.org 1-800-THE-WILD4

Sandhill cranes depend on Baca National Wildlife Refuge.

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11www.wilderness.org

A creek runs just below my house in Little Rock, and from the trees along it I often hear the buzzy call of an Eastern Phoebe. Despite its drab gray plumage, this small flycatcher is pop-

ular even among casual birdwatchers, both for its pro-pensity to nest near (and even on) our houses and for its helpful habit of constantly identifying itself with its call: a scratchy, insistent fee-bee.

In the past, I would have expected to hear the phoebe less and less frequently as fall progressed. Most birds in the flycatcher family flee our winter for the tropics, where the invertebrates they eat aren’t stilled by tropics, where the invertebrates they eat aren’t stilled by cold weather.

Something has changed, though. Now, even in winter, I often hear that buzzy fee-bee in

the woods. To confirm my anecdotal experience, I checked the past

five decades of records of the Little Rock

Christmas Bird Count (CBC), one of a series of midwinter censuses held across the continent. Sure enough, from typical Eastern Phoebe counts of zero or one in the 1960s and 1970s, the most recent decade has seen an average count of seven, including a high of 13.

Our lingering phoebes hardly rank as an aberra-tion. A 2009 report from the National Audubon Society analyzed four decades of CBC data and determined that 58 percent of bird species had shifted their winter ranges northward; more than 60 species were found to be wintering more than 100 miles north of their histori-cal ranges. While factors such as increased bird feeding cal ranges. While factors such as increased bird feeding may play a part, sunflower seeds alone can’t explain this may play a part, sunflower seeds alone can’t explain this phenomenon.

Something has changed, all right: We’re experiSomething has changed, all right: We’re experi-encing a long-term trend of higher temperatures, and encing a long-term trend of higher temperatures, and birds are reflecting that fact in their practical responses. birds are reflecting that fact in their practical responses. Migration requires energy and brings multiple dangers. Migration requires energy and brings multiple dangers. If a bird can travel south in fall only 500 miles instead of If a bird can travel south in fall only 500 miles instead of 800 and still find the food, habitat, and survivable climate 800 and still find the food, habitat, and survivable climate

it needs, why should it go farther? If earlier-warming it needs, why should it go farther? If earlier-warming spring temperatures stir a Gray Catbird wintering spring temperatures stir a Gray Catbird wintering

on the Gulf Coast, why shouldn’t it fly north on the Gulf Coast, why shouldn’t it fly north toward its Ontario home and get a head toward its Ontario home and get a head start on nesting?start on nesting? With so much else to worry With so much else to worry

about regarding climate change, about regarding climate change, some might look at birds

and ask: Is there a prob-lem here? Carolina Wrens now nest in upstate

New York, where they once weren’t found. People in once weren’t found. People in

Alabama will see fewer Purple Finches in Alabama will see fewer Purple Finches in winter, but people in Michigan will see more. Species winter, but people in Michigan will see more. Species

get in the elevator, move up a floor, and live happily ever get in the elevator, move up a floor, and live happily ever after. Right?

Harbingers of Climate Change

By MEL WHITE

Illustration by David Sibley

The Black-throated Blue Warbler is expected to lose a significant amount of its prime habitat.


VISUAL ELEMENTS

Inset Frame

One of the key elements that gives polish to the new TWS look is the inset frame. Text boxes, sidebars, and headline boxes should not be framed on the outside; instead, a thin line (or rule) surrounds the inside of the box or sidebar. Follow the spine of the Rocky Mountains northward, and you arrive at

the Crown of the Continent, an 18 million-acre expanse of Montana,British Columbia and Alberta so called because three mighty rivers—theColumbia, Missouri and Saskatchewan—spring to life here and flow to thefar corners of North America. The Montana reaches of the Crown host thedensest and largest grizzly bear populations in the Lower 48 and some ofits last large blocks of roadless areas. Straddling the Continental Divide,these wildlands connect the deep forests of the Canadian Rockies with theGreater Yellowstone and Selway-Bitterroot ecosystems to the south.

The charred husks of trees stretching as far as the eye can see are evidenceof wildfires that still burn with regularity in the Bob Marshall Wilderness—and the green blanket of new growth underneath them reveals the promiseof forest renewal. The perpetuation of wildfire and other natural processesat this scale is rare in the 21st century—and vital for maintaining habitat

Past logging and road building have left deep scars, while oil, gas andcoal extraction, expanding motorized use and residential developmentthreaten to unravel the Crown’s functionality today. The glaciers ofGlacier National Park are melting due to climate change. The Canadalynx, bull trout, cutthroat trout, trumpeter swan, grizzly and other species

The Bob Marshall Wilderness Complex, the third-largest protected wilderness in the country, was namedfor pioneering wilderness advocate Bob Marshall, co-founder of The Wilderness Society.


Our Vision

Protection of all eligibleroadless areas

Fire and other naturalprocesses are allowed to continuewhen andwhere appropriate

New rural jobs helprestore forests and

improvewater quality

No active oil andgas production

Recreation is compatiblewith wilderness values

The changes in Congress have created fresh challenges for us. Some new House committee chairmen want to investigate actions taken by the Interior Department, U.S. Forest Service, and EPA to protect the environment. A number of newly powerful congressmen are vowing to reverse a policy that restores protection for vulnerable western wildlands (story on front page). Most of these critics are pushing for more oil and gas drilling on the public’s lands.

The Antiquities Act, first used by President Theodore Roosevelt to protect the Grand Canyon and employed by his successors to safeguard more than 100 natural treasures, is also vulnerable to attack.

We are countering these efforts by working with congressional allies, the media, and partners across the country. For example, as House leaders push to indiscriminately slash appropriations, we are providing evidence of the value of funding conservation.

The realignment in Congress should have less impact on one of our top priorities: passing bills that protect wilderness. As you will read on page 6, a number of Republicans are championing such legislation.

I am hopeful that if we are focused, strategic—and persistent—we will be able to protect America’s natural heritage. We must continue to build strong and diverse partnerships from coast to coast. This work is possible only because of the support provided by committed people like you. Thank you very much for your critical role in this mission.

William H. MeadowsPresident

Take Action To Save Wilderness The future of America’s wilderness is in our hands.

Help ensure that our natural heritage is preserved

by becoming an online activist for The Wilderness

Society. It’s easy, effective, and free. Just subscribe

to WildAlert, and we’ll send you regular notices

about easy actions you can take to protect wildlife

and wilderness. Learn more at:

www.wilderness.org/wildalert

www.wilderness.org 1-800-THE-WILD2

A Move to Protect America’s Wild Westcontinued from page 1

A L ET T E R F R O M T H E P R E S I D E N T

Mapping a Route in the New Congress

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protection in his part of Colorado a good thing for local businesses. “The scenic vis-tas and the ability to hike and fish and hunt in wilderness areas are critical to our tourist economy in Telluride,” he says.

In addition to Otero Mesa, special places that are now at less risk, thanks to the new policy, include Adobe Town in Wyoming’s Red Desert, western Colorado’s South Shale Ridge, and Utah’s red rock canyons.

“The challenges we face now,” observes Alberswerth, “are making sure the policy is effectively implemented by the BLM and preventing extremists in Congress from undermining it.” You can help protect these western treasures by urging your representatives on Capitol Hill to oppose such efforts.

America’s Wilderness is America’s Wilderness is published three times a published three times a year by The Wilderness year by The Wilderness Society. Our magazine, Society. Our magazine, WildernessWilderness, is published , is published in the fall.in the fall.

PRESIDENT: William H. MeadowsWilliam H. Meadows

EDITOR: Bennett H. BeachBennett H. [email protected][email protected]

PHOTO EDITOR: Lisa DareLisa Dare

DESIGN: Studio GrafikStudio Grafik

Tomorrow’s Forests How much logging will be allowed in our national forests—and where? What will be done to protect wilderness, clean drinking water, and fish and wildlife? As of this newsletter’s press date, the U.S. Forest Service was about to issue proposed rules to help shape the answers to those questions and many more. These rules, once finalized, will guide national forest decisions for 30 years. To find out how you can help make them as protective as possible, please visit: www.wilderness.org/nfma.

wildalertwildalert

© K

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The Wilderness Society: Making an Impact

Together We Can Make a Difference

• The glaciers of GlacierNational Park shrank by67% over the past centuryand are predicted todisappear by 2020.

• Fire frequency in western coniferforests has increased by 400% since1970. Among the fires that havedevastated public lands: YellowstoneNational Park, 1988— nearly half of thepark burned; Hayman Fire in Pike NationalForest, 2002—the largest fire inColorado’s recorded history.

• In Mount RushmoreNational Memorial,managers are cuttingdown thousands of acresof pines to preventcatastrophic wildfire

among trees killed by an infestation ofmountain pine beetle.

• In the southern Appalachians, aninvasive insect—the hemlock woolyadelgid— is killing hemlock trees, an“anchor” species whose loss altershydrology and carbon cycles. Withwarmer annual temperatures, the insecthas been spreading northward.

• Offshore of the ArcticNational Wildlife Refuge,polar bears are starvingas the sea ice on whichthey hunt is melting, andthey now have to cross

unusually large expanses of open water.

OurChangingNational Landscape

-June 2011

Alaska Office Stephanie Taylor (907) 272-9453 wilderness.org


Front photo: © Karen Holzer. Back photos (clockwise fromtop left): © Anan Interpretive Staff USFS, © USGS LisaMcKeon, © BLM, © Jessica K. Robertson, USGS,© Flickr cec150

Frame lines can be colored in a screen of the box color or in another color from the accent palette

Note: the inset frame is not available in Publisher templates, but should be used by professional designers and people with InDesign software.


VISUAL ELEMENTS

Graphs

Use the TWS fonts and colors for the primary and secondary palettes to maintain consistency.

Fonts:Body: CalibriAccent: Arno Pro

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NOTE: when you run out of the four colors, start repeating

NOTE: if you run out of TWS palette colors, start repeating at beige as shown


Annual Report 2010 I 1

P U B L I C A T I O N S


PUBLICATIONS

Cover Designs

It is crucial that The Wilderness Society’s publications conform to our look. Covers, as the most visible part of the document, should follow one of the shown styles. Marketing is available to help you create a cover.

the antiquities act

MONUMENT • DEVIL’S TOWER, WY • EL MORRO, NM • MONTEZUMA, AZ • PETRIFIED FOREST, AZ • CHACO CANYON, NM • GILA CLIFF DWELL-INGS, NM • TONTO, AZ • LASSEN PEAK, CA • CINDER CONE, CA • MUIR WOODS, CA • TUMACACORI, AZ • GRAND CANYON I, AZ • PINNACLES, CA • JEWLE CAVE, SD • NATURAL BRIDGES, UT • LEWIS AND CLARK, MT • WHEELER, CO • MOUNT OLYMPUS, WA • NAVAJO, AZ • GRAN QUIVI-RA, NM • OREGON CAVES, OR • MUKUNTUWEAP, UT • SHOSHONE, WY • SITKA, AK • BIG HOLE, MT • RAINBOW BRIDGE, UT • COLORADO, CO • DEVILS POSTPILE, CA • PAPAGO SAGUARO, AZ • CABRILLO, CA • WALNUT CANYON, AZ • DINOSAUR, UT & CO • BANDELIER, NM • OLD KASSAN, AK • VERENDRYE, ND • SIEUR DE MONTS, ME • CAPULIN MT., NM • CASA GRANDE RUINS, AZ • KATMAI, AK SCOTTS BLUFF, NE • YUCCA HOUSE, CO • AZTEC RUINS, NM • HOVENWEEP, UT, CO • MOUND CITY GROUP, OH • PIPE SPRING, AZ • LEHMAN CAVES, NV • TIMPANOGOS CAVE, UT • FOSSIL CYCAD, SD • BRYCE, UT • CARLSBAD CAVE, NM • CASTILLO DE SAN MARCO, FL • FORT MATANZAS, FL • FORT PULASKI, GA • STATUE OF LIBERTY, NY • CASTLE PINCKNEY, SC • WUPATKI, AZ • CHIRICAHUA, AZ • CRATERS OF THE MOON, ID • MERIWETHER LEWIS, TN • FATHER MIL-LET CROSS, NY • GLACIER BAY, AK • LAVA BEDS, CA • ARCHES, UT • HOLY CROSS, CO • SUNSET CRATER, AZ • GREAT SAND DUNES, CO • GRAND CANYON II, AZ • WHITE SANDS, NM • DEATH VALLEY, CA • SAGUARO, AZ • BLACK CANYON, CO • CEDAR BREAKS, UT • FORT JEFFERSON, FL • JOSHUA TREE, CA • ZION, UT • ORGAN PIPE CACTUS, AZ • CAPITOL REEF, UT • SANTA ROSA ISLAND, FL • CHANNEL ISLANDS, CA • FORT LARA-MIE, WY • TUZIGOOT, AZ • JACKSON HOLE, WY, • EFFIGY MOUNDS, IA • EDISON LAB, NJ • C&O CANAL, MD, DC, & VA • RUSSELL CAVE, AL • BUCK ISLAND REEF, VI • MARBLE CANYON, AZ • DENALI, AK • GATES OF THE ARCTIC, AK • KENAI FJORDS, AK • KOBUK VALLEY, AK • LAKE CLARK, AK • NOATAK, AK • WRANGELL-ST. ELIAS, AK • YUKON-CHARLEY, AK • ANIAKCHAK, AK • BERING LAND BRIDGE, AK • CAPE KRUSENSTERN, AK • MISTY FJORDS, AK • ADMIRALTY ISLAND, AK • BECHAROF, AK • YUKON FLATS, AK • GRAND STAIRCASE-ESCALANTE, UT • AGUA FRIA, AZ • CALIFORNIA COASTAL, CA* • GRAND CANYON-PARASHANT, AZ • GIANT SEQUOIA, CA • CANYONS OF THE ANCIENTS, CO • IRONWOOD FOR-EST, AZ • HANFORD REACH, WA • CASCADE SISKIYOU, OR • ANDERSON COTTAGE, DC • VERMILLION CLIFFS, AZ • CARRIZO PLAIN, CA • KASHA-

Protecting America’s Natural & Cultural Treasures


Title of PublicationSubtitle of publication

Title of PublicationSubtitle of publication

Title of Publication

Subtitle of publication

The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to these guidelines, you keep our brand strong.

The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to

these guidelines, you keep our brand strong. The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to these guidelines, you keep our brand strong.The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to these

Covers for in-house printingCovers for professional printing

Color-bleed covers for professional printing Color-do not bleed covers for in-house printing


PUBLICATIONS

Standards

Instruct your printer to place the FSC (Forest Stewardship Council) logo near the bottom right corner. We recommend that you also include a description of other sustainable printing practices used, such as soy inks and recycled paper.

Include the blue bar with The Wilderness Society’s office information at the bottom of the page.

Include the TWS mission statement: Our mission is to protect wilderness and inspire Americans to care for our wild places.

Include the date of the publication formatted like this: OCTOBER 2011


PUBLICATIONS

Newsletters E-NewslettersThis section is under construction. We are aware that people are using different software, which creates complicated design issues. We are working on this problem and will provide a design solution that will provide the necessary visual consistency while allowing for targeted customized messaging.


PUBLICATIONS

Fact Sheets

Fact sheets are one or two-page documents that succinctly explain a program, issue, or other topic. They should include sidebars and compelling photos.

We have two fact sheet designs, shown here. Please contact Communications for templates.

Taking ActionThe Wilderness Society has been leading efforts to protect the Crown’spublic lands for more than a decade. Together with public and privatepartners, we have achieved significant conservation victories, such as the2006 legislation that protected the Rocky Mountain Front from newenergy development and led to agreements by oil and gas companies torelinquish leases on more than 130,000 acres. But there is still much todo. Our goals include:

Wildlands Designations• Secure passage of the Rocky Mountain Front Heritage Act and the

Blackfoot-Clearwater Stewardship Project, which would expand the BobMarshall Wilderness Complex by 169,000 acres and create a 218,000-acreconservation management area

Restoration and Stewardship of Public Lands• Secure up to $90 million through the Collaborative Forest Landscape

Restoration Act to enhance recreation, create new jobs, clean upstreams, improve wildlife habitat and reduce wildfire threats tocommunities in the Swan, Blackfoot and Clearwater valleys

• Help implement expanded and better-coordinated invasive weedcontrol efforts through the Rocky Mountain Front Heritage Act

Energy• Retire the last remaining oil and gas drilling leases on the Rocky

Mountain Front

• Secure passage of the North Fork Flathead Watershed Protection Act,which would withdraw the area from any future leases on federal lands

• Establish sustainable local biomass production in the Blackfoot andClearwater valleys, whereby wood waste is used to produce energy

Recreation• Uphold the U.S. Forest Service’s decision and the wishes of the

Blackfeet Tribe to allow only traditional, non-motorized recreation in theBadger-Two Medicine area of the Rocky Mountain Front

Climate Change Adaptation• Help land managers and conservationists develop strategies for forest

management and target areas for protection using our scientific modelsthat predict the fine-scale impacts of climate change on the Crown inthe coming decades

HelpUsKeep theCrown Intact!After years of dedicated conservation work, the public and Congress aremore willing than ever to protect the Crown of the Continent, and ourlocal conservation coalitions are strong. Now is the time to push throughstrategies that will lead to lasting protection. Please join us in thisimportant work.

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In the Crown of the Continent, we have arare opportunity to preserve a functioningecosystem, one still supporting all thewildlife that Lewis and Clark encountered200 years ago.

Front photo: © Jeff Van Tine, Back photo: © Chuck Haney

June 2011



Follow the spine of the Rocky Mountains northward, and you arrive atthe Crown of the Continent, an 18 million-acre expanse of Montana,British Columbia and Alberta so called because three mighty rivers—theColumbia, Missouri and Saskatchewan—spring to life here and flow to thefar corners of North America. The Montana reaches of the Crown host thedensest and largest grizzly bear populations in the Lower 48 and some ofits last large blocks of roadless areas. Straddling the Continental Divide,these wildlands connect the deep forests of the Canadian Rockies with theGreater Yellowstone and Selway-Bitterroot ecosystems to the south.

The charred husks of trees stretching as far as the eye can see are evidenceof wildfires that still burn with regularity in the Bob Marshall Wilderness—and the green blanket of new growth underneath them reveals the promiseof forest renewal. The perpetuation of wildfire and other natural processesat this scale is rare in the 21st century—and vital for maintaining habitatdiversity and species adaptability in an era of climate change.

Past logging and road building have left deep scares, while oil, gas andcoal extraction, expanding motorized use and residential developmentthreaten to unravel the Crown’s functionality today. The glaciers ofGlacier National Park are melting due to climate change. The Canadalynx, bull trout, cutthroat trout, trumpeter swan, grizzly and other speciesare imperiled.

The Bob Marshall Wilderness Complex, the third-largest protected wilderness in the country, was namedfor pioneering wilderness advocate Bob Marshall, co-founder of The Wilderness Society.


Our Vision

Protection of all eligibleroadless areas

Fire and other naturalprocesses are allowed to continuewhen andwhere appropriate

New rural jobs helprestore forests and

improvewater quality

No active oil andgas production

Recreation is compatiblewith wilderness values


C O M M U N I C A T I O N S


COMMUNICATIONS

Co-BrandingOn occasion, The Wilderness Society will share its logo and brand identity with other entities.

Corporations:The Wilderness Society enjoys mutually beneficial partnerships with corporations, and may grant use of our logo to them for promotional purposes. Corporate partners may not use our logo without a signed contract, and should work with Marketing for specific guidelines. All communications using The Wilderness Society’s logo must be coordinated through and reviewed by our Marketing department.

Coalitions:The Wilderness Society may produce publications, fact sheets, or advertisements in coordination with other nonprofit organizations. Style guidelines depend on our level of involvement in a project. If TWS is the primary owner of a piece, then our normal publication guidelines for font, color and general layout should be used, as well as our outlined approval process. Other logos may appear to the right or below our logo.

It is not necessary to employ TWS style standards in a piece owned or endorsed by many organizations in equal weight. In that case, it normally makes sense to include logos at the bottom or side of a page, in equal sizes and with at least ¼ inch of white space separating them.


COMMMUNICATIONS

Web

Web ColorsBlue: #003E63Green: #548420Orange: #E68C0FBrown: #705E30Cream: #F7F6F1 FontsArnoPro – for graphic elements Palatino – serif web-friendlyTrebuchet – san-serif web-friendly


COMMMUNICATIONS

VideoAt The Wilderness Society, we are increasingly harnessing the potential of video to engage our audiences. Using consistent video protocols and brand standards will maximize the effectiveness of our multimedia strategy.

Before beginning a video project, please contact the video working group in Communications for technical and creative guidelines. Once in production, follow these design protocols.

Resolution: Use a 16:9 aspect ratio for shooting (widescreen); 1280 X 720 (HDTV) resolution is preferred.

Branding:Title, closing, and lower third slides should use Arno Pro or Calibri fonts and should draw from the primary color palette. White text may also be used.

Every video should conclude with a closing slide that includes The Wilderness Society’s logo and web identifier (wilderness.org). Communications can provide this image.

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ContactsPlease do not hesitate to contact Marketing for questions about brand and visual standards, or the Video Working Group about video standards.

Marketing:Jennifer Stephens (206) 624-6430 x224Lisa Dare (202) 556-2925David Madison (406) 586-1600 x104

Video Working Group:Tashia Tucker (303) 650-5818 x 123David Madison (406) 586-1600 x104

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39The Wilderness SocietyPROTECT WILDERNESS AND INSPIRE AMERICANS TO CARE FOR OUR WILD PLACES.

1615 M St., N.W.Washington, D.C. 20036www.wilderness.org202-833-23001-800-THE-WILD

TWS Style Guide

Documents

Transcript of TWS Style Guide