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Twittersearchforpowerusers 121112000855-phpapp02
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Transcript of Twittersearchforpowerusers 121112000855-phpapp02
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FOR POWER USERS
TWITTER SEARCH
@scottcowley#TechPhx
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Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultant
[email protected]/in/scottcowleycontact: [email protected]
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1.6 billion search queries per day
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Twitter Search kills Google:
Current events
Local
Trends
Humor
Events
People
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What people are writing about
What people are talking about
vs
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Twitter Search = Credibility
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Operators
Link
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Strategic Brand Monitoring
zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT
zagg OR zaggdaily ?
Mcdonalds near:tempe within:15mi
Goal: Capture any conversations about ourcompany or products.
Remember misspellings (look at your website analytics for ideas)Use minus signs to filter out noise, irrelevancy, and retweetsCreate a dedicated column for questions people are asking about your brand
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Customer Opportunities
near:tempe within:15mi dentist?
near:tempe within:15mi chipped tooth OR toothache OR “new in town” OR “just moved here”
Goal: Capture all opportunities for business.
Literal Categorical
“Can anyone recommend a good dentist?”
“Just chipped a tooth. :(”
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Journalism
loughner sentenced years near:tucson within:30mi“acquired by” million techcrunch.com –rt“this is huge” filter:links
Goal: Be first to hear accurate news.
Anticipate breaking news by keyword(s)
Anticipate breaking news by person or website
Anticipate “reactionary words” used by normal people
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from:@breakingnews OR from:@cnnbrk OR from:@wsjbreakingnews OR from:@bbcnews_ticker
Fact: Some breaking news is a little more “breaking” than others.
(Aggregate the “newsbreakers”)
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near:phoenix within:15mi petraeus
Lucasfilm disney near:phoenix within:15mi (niche-specific)
Follow local
Newsbreakers
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Photos
haboob near:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR lockerz.com OR instagr.am
Goal: Find the best photos for stories
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Consumption
“posted today” OR “posted yesterday” amazing OR hilarious youtube.com
Goal: Be the first to find cool content.
What do people tweet when they find the coolest content?Filter down by content type using destination URLs (images vs video)
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Creation
Use Top Tweets for content creation ideas
(especially in “boring” industries)
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Blogging
iphone 5 ? –filter:links
“looking for writers” OR “accepting guest bloggers”
Search for great questions by keyword
Search for guest blogging opportunities
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Contests
Don’t look for contests you can’t win.
Think low competition.Think local.Think multiple prizes.
near:phoenix within:15mi contest OR giveaway
Wordpress.com OR blogger.com “low entries”
“DM us your address” OR “DM me your address” OR “weekly contest”
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Or just play dirty.
“first person to reply” OR “people to tweet” OR “first person to tweet”
"first 5 people to" OR "first 10 people to" OR "first five people to" OR "first ten people to“
“first correct answer wins”
Downsides:
Requires speed and a “shoot first” mentalityWinning contests you don’t qualify forWinning things you don’t want
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Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultant
[email protected]/in/scottcowleycontact: [email protected]