201 ADVANCED TOPICS

Using Twitter as a representative of VPA.

VPA!

#Tw101VPA

Margaret Portier @tophile

Jennifer Liddy @jennliddy

What does it mean?

Branding

What is branding?

Branding is the practice of making a name, product, or image an easily identified representative of an organization and the goals, ideals, and personality of the organization for the purpose of attracting and retaining attention.

You are the VPA Brand

When you align your social media accounts with VPA

When you share status updates

In class In public At conferences

Character Tone Attitude Goals Reputation

Where? How?

Identify and engage with your community.

A Social Network is a Community

I like your style!

Hi, I’m VPA!

The Social Audience

Who do you want to reach?

Why? Who do you

reach? How?

Who reaches you?

Twitter Followers

Identify your interests Search hashtags

and keywords Follow thought

leaders Best information

Look at your followers

Use hashtags Write a bio Start

conversations Participate

Find them. Help them find you.

Talk with your students and colleagues, not at them.

Use Twitter to Engage

Looks good to me. How about this?

What do you think?

#Use a Class Hashtag

For students to discuss class and assignments

For you to answer questions For announcements For sharing interesting information To generate outside interest

Start a buzz Interest a new class of students Engage with past classes Ex. #Rotoloclass

#Tw101VPA

Develop Your Reputation

Be equal Be approachable Be friendly Be inclusive Be a good model Share your expertise Embody the VPA

Brand

Be equal Be approachable Be friendly Be inclusive Be a good model Share your expertise Embody the VPA

Brand

With Students With Colleagues

Do you notice a trend?

How to Engage

Tweet @ your followers

Ask questions Share notable

events Brag about your

students Share your interests

See trends Pick up tips Answer questions Learn something

new

Broadcast Receive

Nothing on the internet is every fully private.

Privacy and Security

I can’t keep secrets.

Shh. Don’t tell.

Security

Keep your passwords secret

Use different passwords for every account

Don’t share your personal information online Phone number Address Email Etc.

Personal vs. Professional Identities

For your friends and family

Private?

You represent VPA Stay true to the

VPA Brand Shouldn’t be

private Don’t be a robot

Personal Professional

Use common sense.

Do not post material that is: Harassing Obscene Threatening

Make sure conduct is consistent with University Policies

Follow laws Remember who you represent

Uh oh. Now what?

Mistakes and Recovery

Uh oh. I shouldn’t

have Tweeted

that.

Look at this! RT

Don’t Panic, Apologize

Initial reaction is to cover up mistakes or pretend they didn’t happen. WRONG Increases negative reaction

Own up to the mistake and apologize. RIGHT Transparency Honesty

Move on but don’t ignore

Dealing with Negative Attention

Stay true to the VPA Brand Stick to ideals and goals Opportunity for new

discussion Clarify what was intended Take a deep breath Monitor – should you let it

go? Apologize? Let your group help

Negative Attention – Personal Attack

What are Trolls? People who post deliberately provocative or

inflammatory messages to cause maximum disruption

Regular part of internet life Don’t engage Trolls

A form of encouragement Stay positive

DO YOU HAVE ANY QUESTIONS?Tweet us any time @tophile and @jennliddy#Tw101VP

A

Huh?

Margaret Portier @tophile

Jennifer Liddy @jennliddy