Twitter now: few thoughts from Marketing Communication perspective
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Transcript of Twitter now: few thoughts from Marketing Communication perspective
Twitter Few quick thoughts from Marketing
communications perspective
By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02
http://zz.typepad.com Riga, September 24, 2009
Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg
Peak of
inflated
expectations
Disillusionment
Enlightenment
Productivity
Launch
Where we are?
http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html
via @plnnrz
1/100+Centralized: One Idea adapted to Many channels
Not Viable
Source for “Social Systems”: David Armano, http://darmano.typepad.com
The value of
taken alone= 0.00...
Twitter -Broader
context= 0
Talk - Action = Shit
"The magic of social media
is not what happens in social media,
but
what happens outside of it,
because of it"
Paul Isakson
“It is not
what you say that matters,
it what you do”
All the marketing is about creating value:
doing something meaningful
for our customer (-s)
What’s the role of Twitter?
A.The Ultimate Listening Device
tirgus placis?
http://www.flickr.com/photos/georgeaugustine/2116513291/
Real-Time simulation
of market
?Just listening? Not enough!
?Just Talking? Not enough!
+Participating =
Listening + Talking + Listening + Sharing + Listening + Helping + Listening
2+1
B.Customer Service Platform
C.Collaboration Platform
helping customers work together
to solve the challenges or help each other
Best Buy: Twelpforce
http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc
Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu
http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html
TwelpforceA collective force of Best Buy technology pros offering tech advice in Tweet form.
+
Involvement of customers (brand advocates!)
Best Buy: Twelpforce
Of course they are getting it right!
They are there on Top Level! It is fun to follow for agency. http://twitter.com/BestBuYCMO
D.Developing personal brands
In so many businesses (Professional Services, Services etc.)
the value of brand is strongly influenced
by sum of personal brands of key employees and leaders
“It is not what you say
that matters,
it what you do”
If you Do,
Twitter is easy
and it has real value for your brand