A few thoughts on managing social media and Gist
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Transcript of A few thoughts on managing social media and Gist
Greg MeyerCustomer Experience Manager, Gist
[email protected](425) 442-7401
@gregatgist@grmeyer
Managing Social MediaA Few Thoughts
04/08/2023 2
Why Believe Me?
• Deep experience as a technologist• On my 7th startup• MBA and big company experience• Built a social media channel from the
ground up• Lead webinars and engage customers
daily
04/08/2023 3
Why you should not listen to me
• I’ve been a social media professional for 6 months
• No formal marketing training besides a few business school classes
• I’ve done lots of jobs in my career
04/08/2023 4
Agenda
• Too much information – Setting the Stage• Applying Management to Social Media
– Setting Goals– Measuring Results– Tools
• How to use (a few) social media tools• What’s next?
04/08/2023 5
Too Much Information
http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction
04/08/2023 6
Applying Management to Social
Goals
Set goals (don’t be afraid)Make them reasonable + stretchDon’t be afraid to change them
04/08/2023 7
Applying Management to SocialResults Did anything happen?
Can you see patterns?What are potential changes?
04/08/2023 8
Applying Management to Social
Tools
When your only tool is a hammer, everything looks like a nail.
Different tools produce different results.
04/08/2023 confidential 9
Tools: Google Reader
04/08/2023 confidential 10
Tools: Gist
Getting the insights you need
04/08/2023 confidential 11
How Gist Works…
Dashboard – what I need to know about my network
Profiles – everything I need in one place
04/08/2023 15
Inside Outlook – integrated with my workflow
Tweet about this - #gistdemo
iPhone – smart, relevant information, on the go
04/08/2023 16Tweet about this - #gistdemo
Inside Lotus Notes…
Sign up at http://gist.com/lotus
In a daily email digest…
V =
insighttime