Twitter For Sports Teams
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Ann Bernard CEO Yut Media, Inc. Twitter For Sport Teams
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Basic Guide for Sport Teams on how to leverage twitter to engage with fans, do grassroot marketing, share the sport/game with a wider audience and ultimately sale more tickets
Transcript of Twitter For Sports Teams
Ann Bernard CEO Yut Media, Inc.
Twitter For Sport Teams
This presentation is based on the blog post
“If I Were Tweeting for the Washington
Capitals”
Benefits of Twitter – Awesome crowd engagement– Bringing together of fans/community– Engaging in communication with
fans/community– Discover major influencers– Excellent and extremely inexpensive
marketing– Bringing the experience of the sport to a wide
audience
The Value Proposition of Twitter
Find Your Twitter Team
Recruit a Team
• 1-3 individual(s) within the organization (marketing, PR,
or sales) that are familiar with Twitter and the game
• Make sure to select people that:
– Will commit to attending the games (that’s why you want more
than one)
– Have a solid understanding of the team, players and rules of
game
– Have good writing skills and are witty
Create a Twitter Account
Official Team Account
Go to www.twitter.com and create a new account.
Fill out Biography information with:
– Link to team’s main site
– Location
– Team Standings (wins/losses – keep data updated)
– Information on next upcoming game (again keep updated)
– Add picture of team logo
Brand profile page accordingly by uploading a background
Be a Force on Twitter
Follow these three rules to be a force to reckon
with on Twitter:
1. Deliver interesting and timely information/news
2. Connect a community of fans and people of similar
interests together
3. Support other grassroot efforts – inner and outer
connectivity
First Steps
Begin Tweeting
Live Tweet the Games: This is why it’s important to have
people tweeting that understand the game, know the
players and rules. Also why good, witty and engaging
writers are better.
Daily Tweeting: Tweet facts, news, updates and “inside”
information. Information about the players, practices and
other happenings within the organization. Be informative
and engaging.
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
Find Followers – Your Fans
Find Fans
Twitter Search (www.search.twitter.com): Do a key word
search (name of team and players) in twitter search for
people already talking about the team. Follow them.
Add Twitter to Main Site: Might or might not want to add
the twitter widget – however, link to twitter account
somewhere on the main team site
At the Games: Make a public announcement to fans at the
game to @teamname to for immediate follow back
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
Additional Tweeting
Engage With Fans
Tweet Blog Posts: To be much appreciated by loyal bloggers
– tweet their blog posts/write-ups of the games. Not just major
paper or blogger write-ups.
Retweeting: Retweet relevant fan tweets for others to read.
Ask For Feedback: Do not fear to ask fans for feedback,
questions or comments.
Reply to Fans: @teamname is someone communicating with
you – communicate back whenever possible
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
The Extra Mile
Fan Tweetup: Arrange a fan tweetup (or participate in one if fans schedule one first) before, after or for a game. Offer discounted tickets!?!?
Showcase Live Tweeting: At random times run a screen of the live tweeting. (Use hashtag)
Prizes For Live Tweeting: Run contests during the games and reward the fans live tweeting. (Their tweeting is broadcasting the game to their networks – raising awareness)
Going the Distance
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
This slide presentation covered a basic overview for successful tweeting
Remember:Twitter is a powerful tool for Sport TeamsTweeting, although simple…has rulesThe point is to find, connect, inform and develop a community around the fansStart with the basics before getting fancy with itDon’t allow a boring, self-promoting idiot to tweet for the team
Do explore the possibilities!
For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis
In Conclusion…
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
Got Questions – Want more Information Looking for the next step?
Contact Us:[email protected](571) 921-4944
