Cults, Biker Gangs, Sports Teams

@mikegermano@carrot

CULTS, BIKER GANGS, SPORTS TEAMS

Monday, October 14, 13

DUMBO, BROOKLYNBUILDING A COMPANY FOR GEN - Y


DIGITAL IS ALLOWINGINVENTORS, HACKERS,BROGRAMMERS, NERDSTO BECOME AGENCIES


Two Toasters

THE NEW NON-AGENCY.


WE HAVE GREAT CLIENTS, BUT THAT DOESN’T MATTER.


#AGENCYPROBLEMS

RETENTION RETENTION RETENTION


30% Of Advertising Employees Will Leave

in 12 Months

TURNOVER COSTS 150% - 250% of Salary

Source ARNOLD WORLDWIDE


70% Would Call

Recruiter Back

70% Put Themselves Over the Team

Source ARNOLD WORLDWIDE


# 1 REASON FOR LEAVING: JOB SHOCK

1/3 of employees leave in 90 days due to unmet expectations

# 2: SOMEONE WILL ALWAYS PAY THEM MORE


TRADITIONAL FIX:

• HIGHER SALARY

• PERKS

• AWARDS

• CULTURE BANDAIDS (BEER CART)

• BENEFITS: TECHNICAL TRAINING, ETC.


STARTUPS PERKS(NOT BUILT FOR LONGEVITY)

AGENCY PERKS(NOT FOR THE EXPERIENCE ECONOMY)

DIGITAL AGENCY PERKS(NONE OF THE ABOVE)


PLAYING THE WRONG GAMEMonday, October 14, 13

RETAININGTALENT

78% Carrots

3% Left

12% Let Go

7% Transferred to Carrot Ventures

CARROT OVER 3 YEARS


DON’T HIRE EMPLOYEES

RECRUIT A FAMILY


WHO DOES THIS WELL?CULTS, BIKER GANGS, SPORTS TEAMS


MAKE THEM PATCHHOLDERS


SHARE THE KOOL AID


HOME COOKED VS PURCHASED

APARTMENT VS HOTEL

LITTLE BIG THINGS


CREATE A FRONT


RECRUITING

+40% of DEV/DESIGN TEAM IS FROM RIT

FAILED STARTUP DEVELOPERS

AGENCY MISFITS

MILITARY PERSONNEL

ARREST RECORD


RETIRING


FOOD IS THE NEW BOOZE


#HUSTLE #TEAM #ADVENTUREMonday, October 14, 13

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