Twitter for Business Coaches – Retention & Growth - WABC 2010

www.ForwardProgress.net(877) 592-6224

Twitter for Business Coaches – Retention

& Growth Class Starts

in Less Than 30 MIN



& Growth Class Starts

in Less Than 15 MIN



& Growth


Twitter

• Founder and CEO of Forward Progress• Over 25 years in business Coaching and Consulting• Trained and Coached over 15,000 People• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Coach and

Trained Thousands of People using Internet Based Lead Generation

• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Coaching, Training and Channel Sales…..

Dean DeLisle – Social Media Specialist


Enhance your credentials and align yourself with some of the industry’s most sought after business coaches.

Our members enjoy seven broad WABC benefits: Advocacy

We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards.

Business DevelopmentGrow your business, hone your expertise and boost your effectiveness with our many business development resources.

CredibilityAdvertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association.

NetworkingAccess a powerful network of the industry’s leading coaches. By tapping into a community of like-minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals.

Personalized ServiceReceive free one-on-one service from WABC representatives, including member support response within one business day.

RecognitionWe believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry.

Strategic AlliancesTake advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise.

There's never been a better time. Apply for membership: www.wabccoaches.com


What we’ll cover…

• What is ‘Social Networking’?• What is Twitter?• Proper use and setup • Business use examples• Event usage• 7 Steps to start


Social Networks You Already Know

• WABC• You!• Chambers• Industry Clubs• Organization• Charities• Country Clubs• Network Groups


Why do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”


Why Do “Traditional” Social Networks Work?

• Think about Recommended “IN” – Why?

MAKE IT EASY!

2 Old – 2 New


How Many Contacts and eMails

Do YOU Have?• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Bob Sue Pat Mark

Stop Thinking One

Dimensional!


What is Twitter?• Twitter is a social networking and

microblogging service that allows you to answer the question, "What are you doing right now?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."

Micro Blogging -> Blogs

Texting -> Email


Twitter Functionality

• You can send your messages using the Twitter website directly, as a single SMS (text) alert, or via a third-party application such as Tweetdeck, Hootsuite or SocialOomph.

• Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline (unless you disable this in your account settings.)

Your Truly Broadcasting


Used by National Chains…


And Local Businesses!


Default Twitter Profile


Profile & Follow(er) Tips

• Decide what your value and routine will be• Interesting bio (in 160 characters or less!)

• Use Keywords• Upload a relevant photo• Use your real name and location• Don’t use the default background!


Twitter Uses for Business• Personal Branding. Advantages: casual, conversational.• Direct traffic. Build web site traffic, viral nature.• Find Prospects. Do a search for keywords related to

your product on Twitter Search and then follow users. • Notify Your Clients. New products, specials, etc.• Get Feedback. Collective intelligence, polls,

recommendations, etc.


More Twitter Uses

• Hire People. Recommendations for freelancers.• Network for benefits. Network with like-minded people,

especially those in the same industry. Testimonials or peer recommendations.

• Business Management. Can be used as a company intranet that connects employees to one another.

• Take Notes. Easy way to record important ideas or concepts you want to explore further. (Set private.)

• Event Updates. Hassle-free way of disseminating information.


More Uses for Twitter

• Set Up Meetings. Twitter can help you organize impromptu meetups.

• Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites.


Benefits of Twitter

• Short format allows informal collaboration & quick information sharing.

• Share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.


Twitter Users


Building Brands

• Zappos, the online emporium known for outstanding customer service, encourages employees to Twitter and to respond to customers who also use the service — increasing the company’s reputation as a friendly place to shop and work. Notably, the chief executive of Zappos, Tony Hsieh, Twitters frequently. Because the company cultivates an un-corporate image, he’s the rare executive who can effectively post personal updates.


Engage Customers

• Run contests, solicit feedback and thank customers for supportive messages.

• Provide regular value• Integrate with your other Social Value Posts


Customer Service

• Wesabe, a personal finance site, has long used Twitter to respond to complaints and to let customers know when it’s fixing problems.

• Comcast doesn’t post, but it does use Twitter to respond to customers who have complained about the company.


Twitter Terms@replies (also known as “mentions”)Use an at sign (@) in front of a Twitter username to reply to someone, to refer to them, or new public timeline message to somebody. For Example: @deandelisle

Retweeting (RT)Retweeting is the act of sharing someone else’s tweet with your followers – spreading the word wider. To identify a retweet, the Twitter convention is to put RT at the start of the retweet and to include the Twitter username of the person you are retweeting like attributing a quote. In fact, it is a violation of Twitters terms of service to present others’ material as your own, so attribution is key.


Twitter Terms

Hashtags (#)Use the sharp or number sign (#) as part of a “hashtag” to organize and categorize your information. For example: #forwardprogress

The Fail WhaleTwitter sometimes reaches overcapacity and you cannot tweet or read tweets. When that occurs, users of Twitter are taken to a screen that includes the graphic (by Yiying Lu) of a whale, now referred to as the Fail Whale, seen to the right.


Key Word Search

• How do Comcast and Wesabe know customers are grousing? Twitter’s excellent search feature lets you learn what people are saying about any term — including you, your competitors or your industry. (Oddly, this search feature is different from the relatively useless one at the top of your own Twitter home page.) You can then respond to individuals — as Comcast and Wesabe do — with the @username trick.


Key Word Search


Relationship Building/Testimonials


URL Shorteners• Bit.ly• Tiny.url


Twitter.Grader.com


Announce your Twitter Presence!• Add to your email signature • Add to your web site• Add to your blog and other social media

accounts such as LinkedIn, Facebook, etc.


Integrate!


Twitter – Your 7 Steps

1. Establish your value & routine

2. Integrate with your other Sites

3. Use the Tools available

4. Build Followers

5. Tell people you are on Twitter

6. Ask for help if needed

7. Have Fun!


Upcoming Class

LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series$149 - Starts August 12 – 2PM Central Time4 – Sessions - 2Reviews – Recorded & Live

www.linkedin4sales.eventbrite.com


Let’s Connect!TWITTER: www.twitter.com/deandelisleFACEBOOK: www.Facebook.com/deandelisleFAN PAGE:

www.Facebook.com/ForwardProgressLINKEDIN: www.LinkedIn.com/deandelisle

[email protected]

Twitter for Business Coaches – Retention & Growth - WABC 2010

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Transcript of Twitter for Business Coaches – Retention & Growth - WABC 2010