Twitter for Business
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Transcript of Twitter for Business
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For Business
• What is Twitter?• Business twitter strategy• DO’s and DONT’s• Twitter business tools
What are we talking about?
WHAT IS TWITTER?Shortest form of communication with the entire world.
140 Characters“What is Happening?”
Growing by 400%Over 20 billion Tweets
BUSINESS TWITTER STRATEGY
6
FOLLOW >
• Industry related people and leaders• People who talks about similar products• Influential personalities• News and media
CREATE >
• Industry related content with personality• Company news and media• Events and happenings• Promotions and Sales
CREATE >
ENGAGE >
• Meaningful and enthusiastic responses• Listen and reply• Help out and support• Become an industry leader• Support industry related causes• Build long lasting real relationship
ENGAGE >
TWITTER DO’S AND DON’TS
What and what Not!
DO’s•Be transparent
•Respect
• Think before you direct message
•Be fun and spontaneous
•Value to your followers
• Spread the word http://twitter.com/USERNAME
DON’Ts •DON’T push ads or brand
messaging •DON’T babble
•DON’T be boring! •DON’T panic
•DON’T Tweet anything private
TWITTER TOOLS
14The Jack of most trades
Twitter Tools for Business•TweetDeck
(Track, monitor and converse)
•HootSuite (Track, monitor, engage and incorporate multiple users)
•CoTweet (Track, monitor, incorporate multiple users)
THANK YOU EVERYONE
Twitter.com/ruhanirabinRuhani.Rabin @ MOL.com