Twitter for Business

for businessVanessa CabreraChief Creative OfficerYour Social Media Mentor, Inc.

Vanessa Cabrera

@vanessacabrera #acntwitter

Chief Creative OfficerYour Social Media Mentor, Inc.www.yoursocialmediamentor.com

[email protected]

Facebook.com/yoursocialmediamentor

@vanessacabrera

Twitter for Business

Follow Presentation at

#acntwitter


Twitter for BusinessWith its real-time human driven results, Twitter has become the networking, information and search engine of choice for many business professionals.

Why? Twitter can help you:• Attract new audiences and potential customers, partners and

suppliers• Follow news on your industry, market, competition, and customers• Solve problems quickly• Stay on top of the latest research, opinion, insights, and competitive

intelligence• Learn new skills• Strengthen new and existing business relationships • Open up low-cost marketing opportunities


Twitter for Business

Studies show that about 60% of people who try Twitter quit after the first week!

Why?

Once they set up their profile, follow a few celebrities, tweet about what you’re doing now, and see what happens.

They never got past the first step an onto the next step of learning how to use twitter effectively.


Five Set-Up Basics

Twitter success starts with setting up your profile correctly.

1. Always include a personal photo

2. Include a link to your website

3. Create a biography with your business interests. Add some personality!

4. Choose a short easy to remember user name

5. Even if no one is following you yet, add a few tweets


You’ve Set Up Your Twitter Account…Now What?

You want to learn and use twitter to build your business.

Business Benefits are created through 3 elements:

1. Targeted Connections

2. Meaningful Content

3. Authentic Helpfulness


Targeted Connections

No amount of work, time, or dedication to marketing and social media networking will work if you haven’t surrounded yourself with people who might be interested in you and what you have to say.

Start building your connections


10 Ways to Attract Targeted Followers

1. Start following people you already know by looking for them on Twitter


2. Look through people’s public lists

Twitter Tip!

Add yourself to your lists so that anyone who subscribes to your list has the option of following you as well.



3. Use Twitter’s standard “Who to Follow function

4. Use Twitter’s “Find friends” function


5. Use Twellow.com



6. Watch whom your followers are recommending and tweeting

7. Do a twitter search by your business interest

8. Connect with contacts via your other social media platforms, such as Facebook and Linkedin

9. Attend Twitter chats within your industry

10. Include your Twitter handle in your email signature and on your business cards


Provide Meaningful Content

Be present on Twitter.

Provide consistent, compelling content that will peak the interest of your new twitter connections.

What to tweet?• Tweet about what interests you• Tweet in the moment• Link to your blog• Link to comments you created on Linked, Facebook and

other platforms• Retweet


The Mighty Re-Tweet!A re-tweet simply means re-sharing someone else’s tweet,

Benefits of the re-tweet

1. It takes the burden off of you to consistently create content.

2. A re-tweet is a sincere form of flattery. It’s a way of saying loved your content, thus I will share it with the rest of my followers for them to benefit

3. It puts you on the radar screen of the person you tweeted.

Re-tweet tip:

7 things you didn’t know you could do on Facebook

RT: @vanessacabrera: 7 things you didn’t know you could do on Facebook

RT: 7 things you didn’t know you could do on Facebook via @vanessacabrera


Offering Authentic Helpfulness

The Most Important Phrase You’ll Ever Say in a Meeting:

How Can I Help You?

When someone does something great, an interesting blog post, some helpful tips, a helpful solution etc…try to make an effort to compliment that person publicly on Twitter

“@justinc thanks for providing great twitter tips! Follow Justin you won’t regret it!”


Offering Authentic Helpfulness


Remember you are building a P2P relationship – person to person.

If you are consistently tweeting about yourself, and sell, sell, selling your services and or products, your followers will sniff this out and runaway.

Business has always been built on trusting relationships and networking online is no different

Examples on how to be authentically helpful


• Answer questions• Read people’s profiles, visit their website and find out

something in common• Remember the almighty Re-tweet• Check your @mentions frequently. Make sure you know

who is mentioning you and try to respond or acknowledge their genuine efforts



• Show gratitude



• Be yourself – be honest and let people see your personality

• Use every opportunity to extend the conversation and the relationship by taking it offline, in an email, a phone call or a meeting.

The #Hashtag Nation


What is a #hashtag?

On social media sites such as Twitter – a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

What is a twitter chat?

A twitter chat is a group of people with a common interest, that get together at a specific time on Twitter to have a discussion, share ideas etc.

The discussion is united by a

#hashtag, so that all interested

tweeps can follow along.

Twitter Chats


Twitter Chats Ultimate Benefits for Twitter Chats

1. Chats are a great place to share ideas with like-minded people

2. Build your Targeted Connections – great place to make new connections. Once you begin to “follow” people within the chat, it may be a good idea to create a list based off of your favorite chat members

3. Chats can give you insight into your own brand and new ideas on how to build your brand

4. By participating in chats – this can increase your influence on twitter

5. A company, brand or individual can establish a voice of authority by creating and leading a chat.


Final Tweet TipsWhether you’re a pro at Twitter or just getting started remember to

• Be patient• Be persistent• Be yourself• Be helpful• Be open to new possibilities of what your new twitter connections

can bring to not only your business but to your life.


Vanessa Cabrera


#Thank you!

[email protected]

Facebook.com/yoursocialmediamentor

@vanessacabrera

References:The Tao of Twitter by Mark. W. Schaefer = @markwschaeferMashable Twitter Studies

Twitter for Business

Marketing

Transcript of Twitter for Business