Twiplomacy
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Transcript of Twiplomacy
Twiplomacy
@Twiplomacy facebook.com/Burson-Marstellerhttp://twiplomacy.com
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Study Methodology
The study examines the use of Twitter by world leaders. Burson-Marsteller identified Twitter accounts of 264 heads of state and government and their institutions in 125 countries world-wide. The study analyses their Twitter profiles, their tweet history and their connections with each other.
The data was collected on 1 July 2012 and is a snapshot of their Twitter activity.
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Insight #1
120have a personal Twitter account but only 30 leaders tweet themselvesand only occasionally.
Almost
2/3 of all world leaders have a presence on Twitter.
Data as of 1 July 2012
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Insight #2
51,990,656 followers on Twitter.
The 264 heads of state and government have
Data as of 1 July 2012
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Insight #3
Hugo Chávez @ChavezCandanga (3,152,608 followers)
@BarackObama (17,115,077 followers).
@WhiteHouse (2,951,928 followers)
Barack Obama is the most followed leader
Data as of 1 July 2012
6 Data as of 1 July 2012
Insight #476 world leaders are following
and the @WhiteHouse
But President Obama and the White House have established mutual Twitter relations with only three other world
leaders.
@BarackObama
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Insight #5EU President Herman van
Rompuy (@euHvR)
mutually follows 11
other peers.
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The best connected world leader on Twitter
Data as of 1 July 2012
8 Data as of 1 July 2012
26,851 French tweets
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93,888 English tweets
125,220 Spanish tweets
Insight #6World leaders tweet in 43 languages
Spanish leaders are the most prolific
9 Data as of 1 July 20129
Insight #757 out of the 264 profiles are dormant such as the personal accounts of Brazilian President Dilma Rousseff and French President François Hollande who have abandoned their followers since being elected.
World leaders use Twitter mainlyduring election campaigns
10 Data as of 1 July 201210
Insight #8The most retweeted tweet
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Dallas LawrenceChief Global Digital Strategist
+1-310-309-6677 [email protected]
Zaheer NooruddinAsia-Pacific
+852-2963-6775 [email protected]
Matthias LüfkensEurope, Middle East and Africa
+41-22-593-6926 [email protected]
Cely CarmoLatin America
+55-11-3-094-2256 [email protected]
Michael BassikUnited States
+1-212-614-4165 [email protected]
Paul CordascoManaging Director, Global Marketing
Burson-Marsteller Digital Strategists
Media Contact
#Twiplomacy @B_M facebook.com/Burson-Marstellerhttp://twiplomacy.com
Contacts