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Snapshots from Davos1The World Economic Forum in Tweets & PicturesUN Geneva Social Media Group, Geneva 30.01.2014Matthias.Luefkens@bm.com@Luefkens@BMdigital@Twiplomacy

The World Economic Forum has become one of the most important global events with close more than 400 journalists reporting and 2,500 participants sharing snapshots via social networks such as Twitter and Instagram.1

@WEFPics Twitter account

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Communication from the Annual Meeting 2014 in Davos was mainly visual. The Forum set up a special @WEFPics Twitter account, posting the best pictures from the official photographers.2

World Economic Forum on Instagram

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The Forum also set up a special @WorldEconomicForum Instagram account, sharing behind the scenes pictures from the meeting.

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World Economic Forum on Pinterest

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The most memorable quotes from the panelists were captured on the Forums Pinterest page set up in 2013.4

Sharypic Davos Picture Wall5

Burson-Marsteller set up a Davos Sharypic picture wall. During the 4-day conference more than 10,000 pictures tagged #WEF, #WEF14 and #Davos had been captured on the site: https://www.sharypic.com/bmdigitaldavos5

Davos Social Media Buzz6

Even before the meeting had started the World Economic Forum was buzzing on social networks, namely on Twitter.By the end of the four day meeting there had been:31,641 online news items. 2,570 TV spots. 906 videos. 195,417 tweets. 68% more coverage than 2013.6

@Davos Tweets

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One of the most shared picture was the message from Pope Francis to the Davos participants - 13,500 RTs, 450 favs7

The Most Shared Picture

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A snapshot of the blank Davos booklet pages of Madrid Mayor Ana Botella and Spanish Minister Jos Manuel Soria went viral in Spain and became one of the most shared pictures on Twitter.8

Davos Social Media Wall9

As in 2013 the Forum had set up a giant 8-metre wide Social Media Wall in the heart of the Congress Centre to capture the participant buzz. On the wall the Forum shared pictures, the live stream from key plenaries and tweets from participants.9

Davos Social Media Wall10

The wall featured a leader board of the most active and the most retweeted Davos tweeps.In 2014 more than 1,000 of the 2,500 Davos participants had personal Twitter accounts.In comparison in 2008 there were only 23 participants on Twitter.10

Davos Social Media Wall11

The wall was noticed by numerous Davos tweeps, including ISO Secretary General Rob Steele.11

Best Connected Davos Tweeps12

The Social Media wall also featured a leaderboard with the 20 best connected participants, based on mutual follows.AP journalist John Heilprin topped the list.12

Public Figures Tweeting

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The most active Davos tweeps were the Mexcian President, Enrique Pea Nieto, EU Commissioner Neelie Kroes and the Indonesian Minister of Trade.The key trtending themes among the tweeting participants were jobs, europe and digital according to a KPMG visualization of the Twitter activity.13

Davos Snapshots14

One of the most interesting aspects of Davos 2014 was that participants in the audience AND even panellists were actively taking pictures using their smartphones.14

Davos Snapshots

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Of course, many participants snapped pictures of the global superstars such as actor Matt Damon.15

Davos Snapshots

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A Davos participant snapping a picture with his smartphone16

Davos Selfies

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Selfies were all the rage in Davos.Here is John Maeda, taking a selfie with a Forum staffer.

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@RichardQuest Selfie Challenge18

CNNs Richard Quest made a selfie challenge with his partner which he easily won: http://edition.cnn.com/video/data/2.0/video/business/2014/01/24/qmb-davos-2014-richard-quest-selfie-challenge-natpkg.cnn.html18

@RichardQuest Selfie Challenge19

Quest was able to take selfies with 18 participants including Bono, Finnish EU Minister Alex Stubb, Queen Mathilde of Belgium etc.:http://edition.cnn.com/video/data/2.0/video/business/2014/01/24/qmb-davos-2014-richard-quest-selfie-challenge-natpkg.cnn.html19

Davos Selfie with @DilmaBR

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Even Brazilian President Dilma Roussef agreed to pose for a Selfie in Davos.20

@NeelieKroesEU Davos Selfie

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EU Commissioner Neelie Kroes never thought that she would one day take a selfie with Brad Smith from Microsoft.21

@BarrosoEU encounters in Davos22

Other leaders were less daring but still sharing pictures of their encounters such as Jos Manuel Barroso meeting Bono, Kofi Annan and Javier Solana.22

@Governor Perry & @MichaelDell

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Texas Governor Rick Perry regularly shared pictures with other people we was meeting in Davos on his Twitter profile.23

@LaurentFabius & @MarissaMayer

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French Foreign Minister opted for the casual encounter with Marissa Mayer on a sofa.24

@PierreMoscovici Davos Interview25

French Minister of the Economy Pierre Moscovici shared numerous pictures of his TV appearances in Davos.

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@CFigueres Davos Interview26

UNFCCs Christiana Figueres said that the issue of climate change has never been higher in Davos as she is being interviewed by German TV in the snow.26

@LaurentLamothe Selfie

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Haitis Prime Minister @LaurentLamothe even shared a selfie from the Congress Centre, thanking the Forum for its hospitality.27

@NeelieKroesEU28

One of the best Davos tweeps was EU Commissioner Neelie Kroes28

@NeelieKroesEU opens Davos29

At the beginning of the week she promised to open up Davos to her followers, mainly tweeting herself if not her spokesperson Ryan Heath would tweet for her.29

@NeelieKroesEU opens Davos30

She often made hard hitting and sometimes witty comments about the event.30

Davos Vines31

She even agreed to do a six-second Vine video.31

Bono on Vine

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As did Bono to promote the latest campaign funded by Bank of America to fight against AIDS32

@AlexStubb33

Another very interesting Davos tweep is Finnish Minister for European Affairs Alexander Stubb who tries not to take himself too seriously.33

@AlexStubb does Davos34

Before the start of the meeting he posted this picture of his galoshes, Finnish shoe protections, ready to hit the road to Davos.34

@AlexStubb does Davos

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Over the next day he woudl share three observations from Davos.35

@AlexStubb does Davos

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Startign with the three reasons why go to Davos:36

@AlexStubb does Davos

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During the conference he posted a picture of himself with Estonian President Toomas Hendrik Ilves and Swedish Foreign Minister Carl Bildt.37

@AlexStubb does Davos

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His final three points on the economy wrao it up nicely in 140 characters.38

@ISOSecGen39

Another Davos tweeps worth a read and a follow is Rob Steele, the Secretary General of the International Standardization Organization.39

@ISOSecGen40

He simply took a picture of a Davos workshop outcome and shared it with his followers.40

@ISOSecGen41

He even summed up his Davos takeaways on a flip chart.41

@ISOSecGen

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And took a picture of the train at Davos train station thanking his followers for following him during the Davos week.42

@PresidentPeres & Ban Ki-Moon43

Others had a faster commute such as Israels President Shimon Peres whose staff posted this picture of a thoughful Peres in the helicopter on his way to Davos.The staff iof UN Secretary General Ban Ki-moon posted a similar picture with Ban leaving Davos.43

@EBRDsuma44

At the end of the four days of workshops and meetings most participants were simply Davosed out as Suma Chakrabart, the head of the EBRD put it on Twitter.44

Thank You45

Matthias.Luefkens@bm.com

@Luefkens @BMdigital@Twiplomacy