Tweet>Pin>Flip
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tweet>pin>flip tweet>pin>flip <ian clark>
description
Presentation delivered 25th July 2014 on my use of social media at UEL as a subject librarian.Includes Twitter, Pinterest and Flipboard.
Transcript of Tweet>Pin>Flip
tweet>pin>fliptweet>pin>flip
<ian clark>
93%93%5353%%
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http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Internet-activities
of all adults use social media
16-24 year olds
of adults use the internet to read or download online news, newspapers or magazines
Do we wait for them to come to us…
…or do we go to them?
Visitor
Resident
White and Le Cornu http://journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049
Visitor
Visitors are users, not members, of the web and place little value in belonging online.
Resident
…see the Web as a place…in which there are clusters of friends and colleagues…with whom they can share information about their life and work.
140 characters of blah…
2929%% 4040
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of adults use Twitter1
use Twitter as a curated news feed of updates2
1. Ofcom http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/adults-2014/2014_Adults_report.pdf2. Twitter blog https://blog.twitter.com/en-gb/2013/twitter7-03. Tony Wang (former VP at Twitter) https://twitter.com/TonyW/status/375889809153462272
1515mm
active accounts3
stick a pin in it…
8080%%
pins are repins1
1. http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/2. Semio cast:
http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users3. TechCrunch http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
2m2m++
users2
9988
mins per month on the site3
©
flip it
7m7mmagazines1
1. Flipboard Blog http://inside.flipboard.com/2014/03/27/one-year-and-seven-million-flipboard-magazines-later-find-one-just-for-you/
2. The Guardian http://www.theguardian.com/media/media-blog/2014/jan/12/digital-magazine-app-flipboard
3. Ad Age http://adage.com/article/digital/flipboard-hits-90-million-users-doubles-april/244627/
100m100m++
users2
7b7bnn
pages/month3
Useful links…twitter: @psyclib_uelpinterest: psyclib_uelflipboards: bit.ly/PsycUpdate_UEL / bit.ly/HENews_UELblog: uellibrarypsyc.wordpress.comemail: [email protected]
visitor/residents: bit.ly/visitor_resident
imagesSlide 4: Alan Levine on flickr https://flic.kr/p/yeuxSlide 5: Thomas Hawk on flickr https://flic.kr/p/bZz2FLSlide 7: Steve Davidson on flickr https://flic.kr/p/njoJPySlide 8: Michael Moore on flickr https://flic.kr/p/kFT6xZSlide 10: Theilr on flickr https://flic.kr/p/4faRb1Slide 16: Derek Bruff on flickr https://flic.kr/p/aZS4gpSlide 22: Dan Taylr on flickr https://flic.kr/p/9qEcHcSlide 28: Duncan Hull on flickr https://flic.kr/p/iVLZtSlide 30: William Cho on flickr https://flic.kr/p/5BLpd5
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