© 2010 Recipe Marketing

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The Tweet Smell of SuccessTwitter For The Food And Beverage Industry

© 2011 Whizbang

Twitter Global Statistics.

• The 1st tweet was sent March 21st, 2006 by Twitter creator Jack Dorsey

• An average of 460,000 new Twitter accounts are created every day

• Twitter users average 200 million tweets per day• Women follow 2% more people on Twitter & post 12% more

tweets compared to men• 37% of active users on Twitter use their phone to tweet• Thursdays and Fridays are the most active days on Twitter

(16% of tweet volume each)• Twitter ranks 9th in the world’s most popular sites•

•

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/#ixzz1Ti6C6Fch

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Source: infographic from Digital Surgeons

So Why Use Twitter?

• Quickly share information• Build relationships with

customers and key influencers.

• Monitor your business’ image

Source: Hollis Thomases “Twitter Marketing: An Hour a Day”

What Else Can Twitter Do?

• Build brand awareness • Provide customer service• Build loyalty and retention• Promote products, events,

etc.• Help lead generation and

sales

Source: Hollis Thomases “Twitter Marketing: An Hour a Day”

What Else Can Twitter Do?

• Provide instant updates

and alerts• Get instant feedback• Conduct market research• Find employees• Gain thought leadership • Provide word of mouth

marketing• Increase search visibility

Source: Hollis Thomases “Twitter Marketing: An Hour a Day”

© 2011 Whizbang

So Are You Ready To Tweet?

Profile Area

Trending Topics

Post

Lists

Who to follow

Retweets

Who to follow.

• Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trade associations, influencers

Connect With Food And Beverage Influencers.

• Search.twitter.com• www.Twellow.com/twellowhoods• www.Tweetgrader.com• Advanced Twitter Search• https://twitter.com/#!/search-advanced

Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/

Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/

http://tweet.grader.com

Search Industry Hashtags.

Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/

• Hashtags are a simple search tool. People follow hashtags for keywords, events and trending topics. i.e. #food

#thingswelearnedontwitter

Use Friend Or Follow.

Avatar LinkHandle

AvatarHashtag

MentionRetweet

Handle

Build A Tweet Relationship.

• Monitor• Retweet Others• Shout Out to Others

#FF of #Followfriday• Mentions• Give recognition

Build A Tweet Relationship.

• Engage conversation- ask questions, add useful information

• Introduce people• Take the conversation beyond

Twitter - tweetups

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Don’t Forget Your Recipe Ingredients for Success.

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Ingredients For Success.

• Clarity• Consistency• Creativity• Commitment

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Clarity

• Clear budget• Clear marketing goal• Clear Twitter objective• Clear Twitter strategy• Clear target community• Clear metrics for success

Twitter Metrics

• Email subscriptions • Blog subscriptions • Sales Leads

• Change in followers over time

• Klout score • Traffic to website • Event registrations

Twitter Tracking

• URL Shorteners: bit.ly, owl.ly, etc.

• Twitter Alerts: TweetBeep, Twilerts BackTweets

• Twitter Analytics: Twitalyzer, Klout

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Consistency

• Consistent brand image

• Consistent brand message/voice

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Creativity

• Creativity with your tweets- Are your tweets relevant,

engaging, memorable and actionable

- Don’t put your Twitter on autopilot

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Commitment

• Commitment to tweeting success– Post regularly (give

before you get)– Engage authentically– Measure often– Make adjustments– Rinse and repeat

Thank You!

We wish you great tweeting success.

Follow us @recipemarketing

© 2011 Whizbang