TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES [INBOUND 2014]
Transcript of TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES [INBOUND 2014]
Hello.
Anne Mercogliano@akmercog
Head of SMB Marketing @Twitter
Russ Laraway@russlaraway
Head of SMB @Twitter
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Source: Twitter Internal July, 2013
#hungry
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
Source: Twitter Internal July, 2013
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“run”
Source: Twitter Internal July, 2013
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
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“tired”VOLUME OF CONVERSATION
MON TUE WED THU FRI SAT SUN
Source: Twitter Internal July, 2013
35%Via a Tweet in a #hashtag
conversation
35%Via a friend’s @reply
57%Discovered an SMB on Twitter.
Source: DB5 Small Business Customer Insights Study 2014
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9 out of 10users have engaged in a conversation with or about an SMB on Twitter
Source: DB5 Small Business Customer Insights 2014
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feel better about an SMB after following it on Twitter
Source: DB5 Small Business Customer Insights Study 2014
have purchased something because of Twitter
73%
60%
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Real world examples
2 POVS: Marketing & Sales
190,000 Promoted Tweets from SMB Advertisers
Statistically significant differences +
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1. Keep it short
2. Give clicks context
3. Make it visual
4. Optimize for leads
5. Start a conversation
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Vine FAQ• 6 second looping video
• Download the Vine app to get started
• Share on Vine platform and on Twitter
• Promote Tweets with Vines through Twitter Ads