Trends in tween behavior

TWEENS X TEENS

AGAINST

PARENTS

TEENS TWEENS

TOWARDS

THEY STILL DON’T QUESTION THEIR PARENTS

AVID AND WISER SHOPPERS

SHOPPING AS A SOCIAL ACTIVITY

FASHION: TWEENS AS MINI-ME’S

CAMPAIGNS TARGETING TWEENS MUST BE MODELED BY TEENS

HANNAH MONTANA

Issues and a character tween girls can relate to

CELLPHONES: A TOY SUBSTITUTE

“Girls stare into their cellphone screens as if into the mirrors of compacts, looking to see a reflection of themselves in who has called, who has messaged. Parents no longer know who has a crush on whom -- boys no longer call the house”. - Washington Post

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