Tweens: Redefining the family travel market
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Transcript of Tweens: Redefining the family travel market
Engaging tweens to help redefine the family travel market
Problem: Family holiday planning stress
• Intergenera8onal travel is increasing
• > 70% people research travel online
• Only 34% kids say there’s good content for kids online (despite over 2million YouTube videos being viewed every minute)
• 50% of families stress about deciding on a loca8on
• 49% of families stress about developing an i8nerary of fun and unique experiences
• 44% families stress about finding family friendly accommoda8on
89% of American families find planning a family holiday stressful, and 50% of them wish they could do-‐over a family trip.
Source: Mastercard research 2014
Bound Round: Trip Advisor for 8 – 12 year olds
• Experts in crea8ng digital content for travelling kids
• Provides parents with guilt free tablet 8me
• No shocks for anyone – kids, parents, industry
• Harnesses pester power for tourism industry
• Enables peer-‐to-‐peer perspec8ve for kids
• Kids concierge in your pocket
Bound Round is the world’s first travel plaKorm developed by kids for kids. Free content for, 8-‐12 year old travellers helps them earn a vote in family travel decisions and gives and parents valuable insight into kid-‐friendly locaMons to visit. The result, a beNer holiday for the whole family.
AcMvaMng a niche market
IntergeneraMonal travel is a key trend In the travel industry. Everyone’s focused on the parents, what about all those kids?
What we do: Content – Kids plaKorm – White label
1. Create awesome by kids, for kids content
2. Provide a safe, interac8ve plaZorm for kids to research & plan holidays and ac8vi8es
3. Provide kids travel content to media and industry partners
4. White label technology and content solu8ons for travel providers to have their own ‘kids concierge’
A business-‐to-‐business service provider to the travel industry, specialising in family travel. More specifically, we’re experts at talking to kids and geWng them excited about a desMnaMon or aNracMon.
Market entry & growth
To create content we engage the kids and parents community who share what their kids have achieved and the Bound Round experience.
Adults travelling with children (secondary users & approvers) Let the kids plan part of your trip knowing they’ll pick things they’re interested in Let the kids share their travel stories in a safe environment Simple booking process for sugges8ons offered by their kids Access discounts & offers
Tourism desMnaMons & travel operators (customers)
Engage directly with kids before, during and aaer their visit to your abrac8on Harness pester power to get more kids coming to your abrac8on Become a known kids brand through Bound Round recommenda8ons (by kids) Be associated with a brand that 8-‐12 year old kids know, love and talk about
8-‐12 year old kids (primary users)
Find out what other kids think of a place so you can decide what you think will be fun! Create and share stories about a des8na8on and become a Bound Round kid Deepen the experience through behind the scenes access & special Bound Round kid perks Fun, interes8ng & safe online content that’s designed by kids