TWB Position Paper Businessness Intelligence Industry
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Transcript of TWB Position Paper Businessness Intelligence Industry
8/4/2019 TWB Position Paper Businessness Intelligence Industry
http://slidepdf.com/reader/full/twb-position-paper-businessness-intelligence-industry 1/9
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Position Paper on
Value of Technical Publication in
the Business Intelligence Industry
8/4/2019 TWB Position Paper Businessness Intelligence Industry
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Introduction
This paper presents the value and need for qualityTechnical Publications in the growing BusinessIntelligence (BI) industry, to market BI productswith a higher value proposition.
Technical publications created in BI industryinclude a wide variety of materials such as user guides, white papers, datasheets, cheat sheets,reference guides, installation manuals, andproduct demos.
These materials transfer information on processesand procedures involved in using the latest BIapplications and tools.
In today’s business scenario, there is an increased
need for quick and decentralized decision-making,and automation of business processes to reducecosts and risks. With a plethora of BI toolsavailable today, the company that uses mosteffective and integrated BI tools will outdo itscompetitors in the market. It does not stop there.Accurate and readily understandabledocumentation of such applications is critical tothe effective and faster use of the products.
Almost all businesses, be it small or large; dependheavily on BI for their business success. Many BIvendors, both industry leaders and new entrants,
compete with one another to bring new BI toolsand applications to market. These productsrequire effective documentation process in placefor quick release and for successful marketperformance. Hence, outsourcing thedocumentation needs will help these vendors inreducing resource overhead and cost.
“TWB believes that the technology cannot exist without being communicated effectively.”
TWB - Leading Technical DocumentationOutsourcing Company
TWB is a leading technical communication outsourcingcompany that provides services in technicaldocumentation.
TWB is the ideal choice for leading BI vendors. TWBhelps customers with all their technical documentationneeds such as user guides, administration guides,installation manuals, process and workflowdocumentation, configuration documents and trainingmaterials.
TWB works closely with client teams located globally,
and assists them in meeting their worldwide productannouncements and launch deadlines. TWB’sdocumentation services enable customers launch their products with world-class documentation.
“Knowledge is people, money, learning, flexibility and competitive advantage. Knowledge is morerelevant to sustained business than capital or labor. And yet knowledge remains the most neglected asset of a business. TWB helps you unlock and share your technical knowledge with the world.”
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Business Intelligence Industry – Technical Publications
BI industry is one of the versatile industries catering toalmost all business sectors such as healthcare,financials, retails, IT, etc. BI tools range from queryreporting and analysis and data mining to data
warehousing. Interestingly, today, 80% of anorganization uses BI tools.
Use of BI Tools in an organization
18%
21%
22%
7%
9%
5%
14% 4%Marketing
Finance
Management
Manufacturing
Supply Chain
HR & Quality
IT & CRM
Others
According to Gartner, Inc., in 2008, despite the economicdownturn, the global BI witnessed a significant growth of 21.7% in the sales of BI applications and performancemanagement software. The market value increased from$7.2 billion in 2007 to $8.8 billion in 2008. BI market isexpected to be $15 billion annually by 2010.
This expected market scenario will pave way for increased number of BI software and applications,bringing about a fierce competition among BI vendors.Effective, accurate, and readily-understandabledocumentation of the BI tools will determine the marketperformance of BI vendors.
Challenges and Solutions
To address these challenges, TWB, with its long-standing, impeccable record in handling TechnicalPublication, provides the following solutions:
Cost-effective knowledge documentation andknowledge management
Documentation in simple, plain, readilyunderstandable English
Simplified, multi-staged documentation and reviewprocesses
Goal-driven approach to ensure quality andaccuracy
Single point of contact for all documentation needs
Some of the greatest documentation challenges mostcompanies in the industry face today include:
Timely availability of quality documents duringproduct release
Accurate, readily understandable documentation
Documentation for global audience
Cost cutting in a multi-vendor businessenvironment
Managing large volumes of documentation for newproduct releases
Benefits
A leading BI vendor has drawn the following benefitsthrough its association with TWB:
Significant dollar savings High-quality, error-free documentation
Maximized usability of documentation
Quick product release
Gartner predicts:
"Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top5,000 global companies will regularly fail to makeinsightful decisions about significant changes intheir business and markets."
"By 2012, business units will control at least 40 per cent of the total budget for business intelligence."
"By 2012, one-third of analytic applications applied to business processes will be delivered throughcoarse-grained application mashups."
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Value of Technical Publications
The purpose of technical communication is to transfer product knowledge to end users in a comprehensiblemanner. The strategies of communication and levels of information vary depending on the type of product andaudience.
Providing end users with information about a product’soperation and maintenance is critical to the marketperformance of the product. Hence, the need for qualitydocumentation is imperative.
In today’s business scenario, technical publications areoften developed as an afterthought. This usually resultsin inaccurate and incomprehensible documentation,which, in turn, renders the users incapable of using theproducts.
Accurate, readily understandable, and quality documentsdetermine how a product sells in the market and result inincreased customer satisfaction.
The faulty assumptions listed below result inincomprehensible documents:
Developers know their products better than anyoneelse – due to time constraints and limited resources,many companies assign their documentation tasks tothe programmers. This more often results in thecreation of technology-centered information, whileend users require task-oriented information.
Documentation of complex applications requires alonger learning curve for the writer - learning theproduct will not be a major obstacle for writers withthe right technical background.
In technical publications, audience is the focal point.Hence, the style, language, and content must varydepending on the type of audience being addressed. Itis because every user has a specific role in theimplementation and usage of the technology.Therefore, it is important that documents be createdkeeping in mind the role of the person who will use thedocument.
For example, when you document a softwareapplication designed for highly technical users, it issufficient to provide the users with quick referenceinformation to use the application.
For users who start without technical or productknowledge, it is important to provide detailed productinformation along with instructions on how to use theproduct.
Besides transferring knowledge, technical publicationsare also used for marketing a product. Before aproduct is released in the market, information aboutthe product needs to be effectively communicated tothe customers.
Well-designed, accurately presented, and attractivemarketing collaterals increase the market prospects of a product and reduce support costs.
Technical Communication forTransferring Product Knowledge
Faulty Assumptions that Result inProblems in Documentation
Communication for Different Levels ofTechnical and Product Knowledge
Attractive Publications as UsefulMarketing Tools
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Conclusion
Technical Publication for transferringProduct knowledge Price Competitive Growth in the BI Industry: Growth of BI vendor relies heavily on the accurate, timely, and
cost-effective documentation process. The BI vendors portray a global presence and need technical publicationsthat can be used in different geographies. Marketing BI products require supportive business collaterals andproduct documentation for global audience.
Value of Technical Publications: Technical Publications are very essential for transferring product knowledgeto the end users. Provisioning of proper material to use the technology and products enables the user to acceptand efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global markets.
Role of Documentation Outsourcing: The complexity involved in implementing BI applications requires that BIvendors consider outsourcing the documentation needs to well-established Technical Publications Solutionsproviders. This helps the companies cut costs and at the same time deliver their products with qualitydocuments.
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TWB Services
TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allowsour customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range fromGlobal 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups.
TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
TWB’s services include:
Datasheets
Cheat sheets
Solution Briefs/Solution Brochures
Presentations – Products/CorporateProfile
Brochures and marketing collateral
Web content
Audio and video scripts
Press releases
Direct mail
Newsletter design copy
Sales catalogues
Sales sheets
Technical MarketingSolutions
Business Communication
Short Reports
Proposals
Case Studies
Lab Reports
Memos
Progress/Interim Reports
Writing for Electronic Media
Illustrations
Graphic Designing
Info graphics
2D & 3D animation
Line drawings and illustrations
Process Documentation
Installation and Configuration Guides
Operations Manual
Workflows
Standard Operating Procedures
ISO Documentation
CMM Documentation
Deployment and Support
Technical Product
Datasheets
Administrator’s Guide
API Document
Configuration Guide
Functional Specifications Document
Installation Manual
Interface Document
Interactive Electronic Technical Manual(IETM)
Maintenance Manual
Online Help
Operation Manual
Product Demo
Product Specifications Document
Product Overview Document
Quick Reference Guide
Release Notes
Requirement Analysis Document
SDK Document
Troubleshooting Manual User Manual
Open Source Documentation
Programmers Guides
Functional Specifications Document
Use Cases
Online Help /Context Sensitive Help
Troubleshooting Guides
Qualitative Analytics forDecision Support
Economic Business Research
Industry Analysis Market Opportunity Analysis
Competitive Business Analysis
Company & Prospect Profiling
Reporting Solutions
Assessment of Unmet Market Needs
Status and Potential of Technologies
Benchmarking of Strategies VsCompetition
Forecasting
Sales Force Effectiveness
Market Assessments
Competitive Intelligence
Opinion Leadership
Emerging Markets - evaluation andresearch
Documentation QualityManagement
Copy Editing and Proof Reading
Managing Writing
Editing Services
Layout and Design
Creating SLAs
Business Documentation
Content Management
Single Sourcing
File Version Control Document Naming Conventions
Consistent Document Formatting
Data Transformation
Web site Development
Web 2.0 development
Web content
Web applications
Translation and LocalizationServices
Software Translation Services Document Translation Services
Localization (L10N) Testing
Internationalization (I18N) Testing
Document Management Solutions
Record Management Storage andRetrieval
Business Proposals
Legal Disclaimers
Policy Manuals
Style Guide Design
Template Design
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TWB Software Tools Expertise
Our technical proficiency in software and authoring tools includes:
Unstructured Content
Development
Microsoft Word®
Adobe FrameMaker®
Adobe InDesign®
QuarkXPress®
Adobe PageMaker®
Illustrations
Adobe Flash CS4 Professional
Adobe Illustrator CS3
CorelDRAW
Microsoft-Expression GraphicDesigner
Xara Xtreme (Windows & Linux)
CuteDraw
Publisher3D(for animation)
Sketsa SVG Editor (for vector graphics)
Techsmith Camtasia
Adobe Flash CS4 Professional
Arbortext IsoDraw (technicalillustrations for 2D and 3D)
Adobe Flash®
Adobe Photoshop®
Adobe Illustrator®
Adobe Fireworks®
Microsoft Silverlight®
Graphics/Animation
Databases
Microsoft Access
Microsoft SQL Server
Flowcharting
Microsoft Visio
iGrafx
EDraw
RFFlow
Flowbreeze
Smart Draw
XML Structured Editors
Epic
FrameMaker+SGML
X-Metal®
Macromedia CaptivateGraphics/Animations
Adobe Flash®
Adobe Photoshop®
Adobe Fireworks®
Online Help
JavaHelp
Adobe RoboHelp 7.0
HelpScribble
WebWorks Publisher
PowerCHM
Doc-To-Help
WinCHM
HelpSmith 2.1.1(Windows)
Fast-Help
MadCap Flare
Help-Server
NVU Help
XML
CMS/ LMS
XMetal®
Microsoft Word 2003®,
Microsoft Word 2007®
Sharepoint®
Moodle
Joomla,
WordPress
Media Wiki
CMS Builder
Author-it (formerly AuthorIT)
Alfresco
Development and Publishingtools
XSLT/XSL
EDD
Multimedia/Authoring
Adobe Flash®
Adobe Dreamweaver®
Microsoft FrontPage®
Adobe Captivate®
Multimedia/Authoring/Supporting tools
Adobe Flash®
Adobe Flex®
Adobe AIR®
Adobe Dreamweaver® Adobe Acrobat®
Microsoft Silverlight®
Adobe Authorware®
Adobe Director®
Adobe Captivate®
Trivantis Lectora®
ASP.NET
JSP
JAVA
Standards
SCORM 1.2 / 2004 AICC
W3C
Section 508
QTI XML
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Industries Served
TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:
TWB has been the preferred technical documentation outsourcing company for:
Banking, Insurance and Financial Services
Consulting and Business Services
Defense, Aerospace and Hi-Tech Manufacturing
Education and Learning
IT, ITES
ITES/ KPO/ BPO
Pharmaceuticals and Biotechnology
Process Manufacturing and Allied Industries
Steel, Ship Building, Construction and Aviation
Telecom and Digital Communications
The TWB BuildingNo: 4062, 19th Main Road,HAL 2nd Stage,
Bangalore – 560008India.Landmark: Behind Carlton Towers
Telephone: +91.80.40741400 / +91.80.41256367
Corporate Enquiries: [email protected]
US Office:TWB11701 Norwegian Wood Drive
Austin, TX 78758
Telephone: +1.512.586.8357
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