“TV Insiders”

Advanced TV for a Cross Screen World

SEVEN PATENTS PENDING• Machine Learning for

Cross Screen Media • Real Time Market

Selection

FUNDING: 17.2 MILLION• December 2014 $2.2

million seed funding• November 2015 $15

million series A founds

LOCATIONS• Santa Monica • New York• San Francisco • Detroit

LICENSED BY• Brands• Agencies• Trading Desks• Tech Platforms

TECHNOLOGY FOR A CROSS SCREEN WORLD

THE OBVIOUS

138.8 million people own connected TV’s

100.5 million people watch video on tablets

107.1 million people watch video on smartphones

146 million people watch video on computers on a monthly

basis

Online TV consumption

increased by 388% in

2015.

TV Viewership Today.

WarTime vs. PeaceTime

Report from the Leichtman Research Group

There are now more internet-connected TVs and streaming devices in U.S. households than pay TV set-top boxes.

65% of all U.S. TV households have at least one streaming device connected to their TV or a smart TV set connected to the internet.

74% of streaming households have more than one internet-connected device, with a mean of 3.3 per household.

86% of Internet users believe pay TV is too expensive.

7 in 10 US Internet Users Watch OTT Video.

$$$

ExponentialOTT Growth

WHAT IS HOLDING THE MARKET BACK?

Buying across OTT platforms is fragmented

Audience targeting rarely available on VOD a& OTT

Campaigns are isolated from either digital or TV buys

Buying is done on a largely manual IO basis

BRIDGING TV & DIGITAL

100 Typewriters vs. Word Processing

Unlocking OTT Value

5ATV STACKS

Buying

ATV Attribution

Planning

Consolidated Reporting

TV DATA

CROSS SCREEN IDXFDG64Z78

DESKTOP COOKIEP6958TR4

MOBILE IDFAZ4612J4

TELEVISION OEMIDB3A62VAC

OTT DEVICE OMEIDC78ZJR97

CONSUMPTION

AD EXPOSURE BEHAVIOR

HABITUAL

MILLISECOND BY MILLISECOND

LOG IN DATACONSUMPTION

AD EXPOSURE

CONSUMPTION

AD EXPOSURECOMPETITIVE

MILLISECOND BY MILLISECOND

AD EXPOSURE APP CONSUMPTION

BEHAVIORLOG IN DATA

Deterministic:

BUILDING CROSS-SCREEN AUDIENCES

Probabilistic: Consumption:

BrowserCookie

DeviceIDFA

DeviceOEMID

BrowserCookie

DeviceIDFA

DeviceOEMID

PHASE 1

ATV indexer uses TV viewership data to create unique viewership segments & Indices against advertiser data. These segments can be used to target OTT and VOD for the first time.

Unlocking OTT Value

LINEARPROGRAM-SPECIFIC LINEARNETWORK AND/OR DAYPART VOD OTT

Inventory Provider

National Inventory

Local Inventory Limited

YES, scale may be limited depending on

Geo

Self-Service Timeline May July September July September July August June July

VideoAmp Index Targeting

Advanced TVInventory

True Cross Platform TV inventory: Avoid Channel Conflict

Report from the Leichtman Research Group

Combined TV & Digital Targeting

AD

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100

1000

Recommended TV Audiences

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TV Audience Indexing

1 2 3 4Sequencing CompetitiveConquesting Genre & Day-parting

On Demand FEP

Partnership That Changes the Game

Grow Share of Wallet

ATV Quality Targeting

Targeting Create the Market for Precision TV Dollars

+

FEP By Screen: Targeting & Reporting Parameters

• Target specific inventory on a show level.

• Location• IP Address (use to determine

State, DMA, Zip)

• Browser• OS• Language• Segments

• App level information• Publisher/Network (e.g.ABC)• Location• IP Address (use to determine

State, DMA, Zip)

• Device• OS• Language• Cookies for Web• MobileIDs for Apps

• App level information• Publisher/Network (e.g.ABC)• Location• IP Address (use to determine

State, DMA, Zip)

• Device• OS• Language• Cookies for Web• MobileIDs for Apps

• App level information• Publisher/Network (e.g.ABC)• Location

• IP Address (use to determine State, DMA, Zip)

• Device• Unique Device ID

It’s a Platform:OTT with ATV Targeting

Create Scale for OTT & FEP

Automate planning and

buying and selling processes

Precision targeting for Advanced TV

Highly viewable inventory

Pass Back & Plan premium inventory

$

What’s new and important

Over the Top (OTT) on TV• App based inventory accessed and

streamed through Smart TVs, OTT devices, and gaming consoles

TV & VOD• Local broadcast affiliate inventory• National Cable networks• MVPD Inventory on Local and

VOD

Over the Top (OTT) on Devices• Web & Mobile Video• Display, mobile and social• Both Full Episode Player (FEP) & App

Reaching a Total Video audience

Play Smart