Penghuni Lain - Colgate Charcoal TVC Production Book
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Transcript of Penghuni Lain - Colgate Charcoal TVC Production Book
![Page 1: Penghuni Lain - Colgate Charcoal TVC Production Book](https://reader034.fdocuments.in/reader034/viewer/2022052622/5590ef021a28ab05748b47e8/html5/thumbnails/1.jpg)
PENGHUNI LAIN
COLGATE CHARCOAL TVC PRODUCTION BOOK
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INSIGHT
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The invisible plaque is as important to clean as the visible one.
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They don’t really feel it until it’s getting big and bigger.
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PRODUCT TRUTH
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Less than 0.01mm fine bristle.
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Clean deep in between teeth Deeper and gentle clean Clean along the gum line Remove bacteria
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BIG IDEA
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PENGHUNI LAIN Mulut adalah rumah. Orang-orang tidak akan membiarkan penghuni tak dikenal mendekam di rumahnya. Begitu juga dengan mulutnya.
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PRODUCTION BOOK
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Product : Colgate Charcoal Promoting Colgate’s new product Idea : Penghuni Lain Tone & Manner : Bad Dream
PROJECT BRIEF
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STORYBOARD
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[MS] Daniel gelisah dan terbangun dari tidur nyenyaknya karena ada suara berisik yang menganggu. SFX: Suara grasak-grusuk
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[MS] Masih mengenakan piama, Daniel perlahan-lahan keluar dari kamar tidurnya mencari sumber suara berisik tersebut. SFX: Suara grasak-grusuk semakin terdengar
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[MS] Di lorong rumah yang gelap gulita, Daniel terus mengendap-ngendap kebingungan ke arah sumber suara. Kemudian, ia menyalakan lampu. SFX: suara cetekan lampu
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[MS] Daniel tersentak kaget melihat sesosok makhluk berbentuk brokoli sedang mengacak-acak dan menghabisi isi kulkas di dapur. SFX: suara berisik, kunyahan, barang jatuh
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[MS] Daniel takut dan lari dengan gelisah ke arah ruang tamu. SFX: suara drama menegangkan
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[LS] Di ruang tamu, nampak sesosok berbentuk ayam sedang menggerogoti dinding rumahnya hingga retak. Daniel pun takut. SFX: suara dinding retak.
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[LS] Daniel berjalan mundur perlahan-lahan dan tersandung oleh kakinya sendiri.
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[MS] Sosok berbentuk ayam dan brokoli tengah mengelilingi Daniel.
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[CU] Kemudian, Daniel berteriak dengan kencang sambil memegang salah satu sisi pipi seperti sedang sakit gigi. Suasana menggelap. Kamera zoom out.
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[CU] Kamera zoom out dari mulut Daniel dan close up ke wajah Daniel. Ia pun terbangun dari mimpi buruknya dengan gelisah.
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[CU] Product shot Colgate Slim Charcoal berbentuk animasi VO “Terbaru dari Colgate, sikat gigi dengan bulu sikat halus dan lapisan charcoal yang membantu membersihkan gigi hingga ke sela terdalam”
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[MS] Daniel menyikat gigi dengan Colgate Slimsoft Carchoal di wastafel kamar mandi. Para kuman terlihat menari-nari di belakangnya. SFX: suara menyikat gigi SUPER: Lapisan Charcoal, Ujung bulu, 0.01mm, logo colgate
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[MS]Daniel kumur-kumur sambil menunduk kemudian mendongak menghelakan nafas. Para kuman tersedot keluar frame. PUNCHLINE: Colgate Slimsoft Charcoal, Sikat habis penghuni tak terlihat!
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TREATMENT & SOUND EFFECT
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SCENE 1 Treatment Set
Kamar minimalis. Dominasi warna putih.
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SCENE 1 Lighting Reference
Gelap. Sumber pencahayaan: lampu tidur.
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SCENE 1 Treatment Adegan
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SCENE 1 Sound Effect: grasak-grusuk
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SCENE 2 Treatment Set
Lorong rumah.
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SCENE 2 Lighting Reference
Gelap
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SCENE 2 Treatment Adegan
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SCENE 2 Sound Effect: drama menegangkan
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SCENE 3 Treatment Adegan
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SCENE 4 Treatment Set
Dapur. Dominasi warna putih.
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SCENE 4 Treatment Adegan
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SCENE 5 Treatment Adegan
Orang lari tergesah-gesah
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SCENE 6 Treatment Set: Ruang Tamu
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SCENE 6 Treatment Set: tembok retak
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SCENE 7 Treatment Shot
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SCENE 8 Treatment Adegan
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SCENE 8 Suara kuman
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SCENE 9 Treatment Shot: angle dari atas
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SCENE 9 Treatment Adegan
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SCENE 9 Sound Effect: Teriak!
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SCENE 10 Treatment Shot
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SCENE 10 Treatment Adegan
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SCENE 10 Treatment Adegan
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SCENE 10 Treatment Set: Kamar
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SCENE 11 Product Shot
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SCENE 11 Product Shot: video reference 1
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SCENE 11 Product Shot: video reference 2
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SCENE 12 Treatment Set: kamar mandi + wastafel
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SCENE 12 Treatment Adegan: menyikat gigi.
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SCENE 13 Treatment Shot: kumur-kumur dan menghela nafas. Tone: clean & fresh.
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SCENE 13 Treatment Adegan: kuman menari-nari (dumb ways to die)
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TALENT
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DANIEL MANANTA
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WARDROBE
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WARDROBE DANIEL Piyama. Atasan lengan panjang dan celana panjang.
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WARDROBE MONSTER
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WORKSHOP
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EKSPRESI TALENT
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TIMELINE
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