TV Project Final1

7/31/2019 TV Project Final1

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ACKNOWLEDGEMENT

This work bears the imprints of many persons whose valuable

assistance and insightful suggestions have made this project worthy.

With sincere thoughts and deep sense of gratitude, I would like to

take this opportunity to express my sincere to thanks to ourMrs. Sonia

Goel, whose able guidance helped to me to give the present shape of

the project.

I feel immense pleasure in extending my gratitude to all for

motivating me for completing my project. I shall ever remain grateful to

all for motivating me for completing my project. I shall ever remain to

all of them for there wishes ,which inspire me to come out with flying

colors in the path of honesty and humanity.

I am also thankful to my parents who has helped me. Present

work would not have been possible without their kind support.

Pallavi Sharma


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TABLE OF CONTENTSTABLE OF CONTENTS

S.No. Topic

1 Certificate2 Declaration

3 Introduction & Topic Exploration in Depth4 Study Profile5 Research Objective

6 Research Methodology7 Research Design

8 Data Collection Method9 Sampling Scheme & Sampling Size10 Limitations11 Field Work

12 Tabulation / Charting13 Findings14 Suggestions

15 Conclusion

16

Annexure

Tables

Questionnaire

17 Bibliography


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CERTIFICATECERTIFICATE

This is to certify that all relevant work

pertaining to presented miniature project on :

"Comparative Studyof

Acceptance of Televisionsof L.G. , BPL & Samsung"

was completed by Pallavi Sharma, She has done

hard work to complete the project. His work is

absolutely original in nature.

Sonia Goel & Ravi Verma

Project Guide


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DECLARATIONDECLARATION

This is for general declaration purposes only that

all relevant work pertaining to presented

miniature project on :

"Comparative Study

ofAcceptance of Televisionsof L.G. , BPL & Samsung"

has been solely completed by me. Besides

unavoidable links to certain references the

overall work is absolutely original in nature.

Pallavi SharmaPallavi Sharma

(Enrolment No.:(Enrolment No.: ))


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INTRODUCTION&

In-Depth Topic

Exploration


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INTRODUCTIONINTRODUCTION

&&in-Depth Topic Explorationin-Depth Topic Exploration

The life is a drama and every body is playing his/her role knowingly

with different levels of expertise. But with continuously changing

environment which has thrown the people in a ocean of advancements,

relating to technology, social environment, cultural conditions, economyand so on. This life has taken the form of a typical drama which has to

be played under an environment of uncertainly and thus leads to a

multiple of tensions. In order to play his/ her role efficiently and

effectively some means of recreation and essential for the people to

overcome the tensions and exertion caused by heavy workloads and

tight schedules for the people.

From time to time these modes of recreations has been changed

with the respective technological advancement. When we steeped in

20th century, the scientific age of our civilisation was started and we got

electricity which is termed as the eyes of science. Electrification of

recreation was so began and gave rise to various modes for recreation

like Radio, Slides, Gramophones, Cinema and Television. In modern life

Television has occupied a very important place because it emphasises

on almost all the spheres of life educational, social, political, moral etc.


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IMPORTANCE of TELEVISION

Today it is very common in industrialized countries for a household

to have at least one television. In fact, it is so common that it is difficultto imagine a household without TV. This shows just how important

television is. To understand how important television is, we can look at

the variety of programs and valuable content it offers and the purposes

it serves in daily life.

First of all, there are many different types of programs on

television. The viewer can watch a weather report to prepare for the

day. Cartoons and sport provide relaxation and fun. School programs,

documentaries and the news teach us about the world. And

advertisements inform us about products and new ideas.

Secondly, the content is very appealing because it is realistic and up to

date. As TV is a medium that combines moving, color images and

sound, it resembles real life, so the viewers can identify with what they

see. Furthermore, modern technology means that the content is up to

date, for example, news reports can be broadcast live and from all over

the world. This means that information is available almost anywhere at

any time.

Finally, TV can be used to enhance many important aspects of

everyday life. People seek entertainment and distraction, and TV can


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give us that in the form of films or cartoons. People want education,

information and instruction because they are inquisitive and like to

learn. TV gives us this in documentaries or educational programs, and

in reports or cultural programs. People enjoy creativity, and TV gives

us that in the work of all the people involved in creating clever film

scripts, effective scenery, witty dialogues or magnificent camera shots.

TV gives us the world, other cultures, other people, languages and

ideas. It introduces us to knowledge.

As we have seen, television offers us a wide range of valuable

programs and content and serves many purposes in our daily lives. TV

not only provides many types of programs with interesting and broad

content, but it also serves to fulfill our needs in terms of entertainment

and knowledge. TV is an integral and vital medium today. It can

contribute positively to the education of society and peoples awarenessof others, and it will continue to have a strong influence for many years

to come.


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Samsung is the world's largest electronics company, headquartered in

Seocho Samsung Town in Seoul, South Korea. It is the largest South

Korean company and the flagship subsidiary of the Samsung Group.

Samsung Electronics is the global market leader in more than 60

products, including semiconductors such as DRAM, SDRAM, flash

memory and hard drives, digital displays such as LCD displays,plasma

displays and OLED displays, home electronics such as TVs, DVD

players, Blu-ray players, home cinema systems, set-top boxes and

projectors, mobile devices such as mobile phones, MP3 players, digital

cameras and camcorders, computing products such as monitors,

laptops, UMPCs, CD and DVD Drives, laser printers and fax machines

and home appliances such as refrigerators, washing machines,

microwaves, ovens, vacuum cleaners and air conditioners.

In 2005, Samsung surpassed Japanese rival Sony for the first time to be

rated as the new leading and most popular consumer electronics brand

in the world by Interbrand. In 2007, Samsung Electronics' handset

division overtook American rival Motorola, making it the world's

second largest mobile phone maker. At the end of 2007, Samsung

Electronics exceeded the $100 billion mark in annual sales for the firsttime in its history. This achievement places the company, along with

Siemens of Germany and Hewlett-Packard of the U.S., among the
http://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Seocho_Samsung_Townhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Samsung_Grouphttp://en.wikipedia.org/wiki/DRAMhttp://en.wikipedia.org/wiki/SDRAMhttp://en.wikipedia.org/wiki/Flash_memoryhttp://en.wikipedia.org/wiki/Flash_memoryhttp://en.wikipedia.org/wiki/Hard_drivehttp://en.wikipedia.org/wiki/LCDhttp://en.wikipedia.org/wiki/Plasma_displayhttp://en.wikipedia.org/wiki/Plasma_displayhttp://en.wikipedia.org/wiki/OLEDhttp://en.wikipedia.org/wiki/TVhttp://en.wikipedia.org/wiki/DVD_playerhttp://en.wikipedia.org/wiki/DVD_playerhttp://en.wikipedia.org/wiki/Blu-ray_dischttp://en.wikipedia.org/wiki/Home_cinemahttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Projectorhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/MP3_playerhttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Camcorderhttp://en.wikipedia.org/wiki/Monitorhttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/UMPChttp://en.wikipedia.org/wiki/ODDhttp://en.wikipedia.org/wiki/Laser_printerhttp://en.wikipedia.org/wiki/Fax_machinehttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Washing_machinehttp://en.wikipedia.org/wiki/Microwavehttp://en.wikipedia.org/wiki/Ovenhttp://en.wikipedia.org/wiki/Vacuum_cleanerhttp://en.wikipedia.org/wiki/Air_conditionerhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Interbrandhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Siemenshttp://en.wikipedia.org/wiki/Hewlett-Packardhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Seocho_Samsung_Townhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Samsung_Grouphttp://en.wikipedia.org/wiki/DRAMhttp://en.wikipedia.org/wiki/SDRAMhttp://en.wikipedia.org/wiki/Flash_memoryhttp://en.wikipedia.org/wiki/Flash_memoryhttp://en.wikipedia.org/wiki/Hard_drivehttp://en.wikipedia.org/wiki/LCDhttp://en.wikipedia.org/wiki/Plasma_displayhttp://en.wikipedia.org/wiki/Plasma_displayhttp://en.wikipedia.org/wiki/OLEDhttp://en.wikipedia.org/wiki/TVhttp://en.wikipedia.org/wiki/DVD_playerhttp://en.wikipedia.org/wiki/DVD_playerhttp://en.wikipedia.org/wiki/Blu-ray_dischttp://en.wikipedia.org/wiki/Home_cinemahttp://en.wikipedia.org/wiki/Set-top_boxhttp://en.wikipedia.org/wiki/Projectorhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/MP3_playerhttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Camcorderhttp://en.wikipedia.org/wiki/Monitorhttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/UMPChttp://en.wikipedia.org/wiki/ODDhttp://en.wikipedia.org/wiki/Laser_printerhttp://en.wikipedia.org/wiki/Fax_machinehttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Washing_machinehttp://en.wikipedia.org/wiki/Microwavehttp://en.wikipedia.org/wiki/Ovenhttp://en.wikipedia.org/wiki/Vacuum_cleanerhttp://en.wikipedia.org/wiki/Air_conditionerhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Interbrandhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Siemenshttp://en.wikipedia.org/wiki/Hewlett-Packard


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world's top three companies in the electric appliances and electronics

industry

History :

The Samsung Group was founded in 1938 by Lee Byung-chull (1910-

1987). It was incorporated in 1951 as Samsung Corporation. The

meaning of the Korean word Samsung is "tristar" or "three stars".

Samsung Electronics was founded in 1969 in Suwon, South Korea as

Samsung Electric Industries originally manufacturing electronic

appliances such as TVs, calculators, refrigerators, air conditioners and

washers. By 1981, the company had manufactured over 10 million

black and white TVs. In 1988, it merged with Samsung Semiconductor

& Communications.

Market ascendance

Samsung is a top rated electronic & IT brand in various reports. In

2006, Business Week rated Samsung as 20th on the Top 100 global

brands and the Number 2 in the electronics industry.[4]Business Week

also ranked Samsung as #20 in a ranking of the "Top 100 Most

Innovative Companies" in a special report published April 24, 2006. In

January 2007, BrandFinance ranked the company as the Number 1

global brand in electronics.
http://en.wikipedia.org/wiki/Samsung_Grouphttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Suwonhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/wiki/Business_Weekhttp://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-brandBW-3%23cite_note-brandBW-3http://en.wikipedia.org/wiki/Business_Weekhttp://en.wikipedia.org/wiki/April_24http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Samsung_Grouphttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Suwonhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/wiki/Business_Weekhttp://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-brandBW-3%23cite_note-brandBW-3http://en.wikipedia.org/wiki/Business_Weekhttp://en.wikipedia.org/wiki/April_24http://en.wikipedia.org/wiki/2006


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The semiconductor division of Samsung Electronics is the world's

largest memory chip and second largest semiconductor manufacturer

worldwide.In particular this has been the case forDRAM and SRAM

for over a decade. From 1999 to 2002, Samsung conspired with Hynix

Semiconductor, Infineon Technologies, Elpida Memory (Hitachi and

NEC) and Micron Technology to fix the prices ofDRAM chips sold to

American computer makers. In 2005 Samsung agreed to plead guilty

and to pay a $300 million fine, the second-largest criminal antitrust fine

in the US history.[8][9][10][11]

Samsung, the world's largest LCDmanufacturer, plans to begin running its eighth-generation

manufacturing line to make 57-inch panels during the second half of the

year.

In 2007, Samsung became the world's second largest mobile phone

manufacturer, surpassing Motorola, just behindNokia.

LG Electronics (KRX: 066570, LSE: LGLD), is the world's second-

biggest maker oftelevisions and third-biggest maker ofmobile phones.

With its headquarters in the LG Twin Towers in Yeouido, Seoul, South

Korea, LG Electronics is the flagship company ofLG Group, one of the

world's largest conglomerates.
http://en.wikipedia.org/wiki/Semiconductorhttp://en.wikipedia.org/wiki/DRAMhttp://en.wikipedia.org/wiki/SRAMhttp://en.wikipedia.org/wiki/Hynix_Semiconductorhttp://en.wikipedia.org/wiki/Hynix_Semiconductorhttp://en.wikipedia.org/wiki/Infineon_Technologieshttp://en.wikipedia.org/wiki/Elpida_Memoryhttp://en.wikipedia.org/wiki/Hitachihttp://en.wikipedia.org/wiki/NEChttp://en.wikipedia.org/wiki/Micron_Technologyhttp://en.wikipedia.org/wiki/Dynamic_random_access_memoryhttp://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-7%23cite_note-7http://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-8%23cite_note-8http://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-9%23cite_note-9http://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-10%23cite_note-10http://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Korea_Exchangehttp://eng.krx.co.kr/mki/stc/stc_d_001.jsp?isu_cd=A066570http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/en-gb/pricesnews/prices/Trigger/genericsearch.htm?bsg=true&ns=LGLDhttp://en.wikipedia.org/wiki/Televisionshttp://en.wikipedia.org/wiki/Mobile_phoneshttp://en.wikipedia.org/wiki/Yeouidohttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/LG_Grouphttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Semiconductorhttp://en.wikipedia.org/wiki/DRAMhttp://en.wikipedia.org/wiki/SRAMhttp://en.wikipedia.org/wiki/Hynix_Semiconductorhttp://en.wikipedia.org/wiki/Hynix_Semiconductorhttp://en.wikipedia.org/wiki/Infineon_Technologieshttp://en.wikipedia.org/wiki/Elpida_Memoryhttp://en.wikipedia.org/wiki/Hitachihttp://en.wikipedia.org/wiki/NEChttp://en.wikipedia.org/wiki/Micron_Technologyhttp://en.wikipedia.org/wiki/Dynamic_random_access_memoryhttp://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-7%23cite_note-7http://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-8%23cite_note-8http://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-9%23cite_note-9http://en.wikipedia.org/wiki/Samsung_Electronics#cite_note-10%23cite_note-10http://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Korea_Exchangehttp://eng.krx.co.kr/mki/stc/stc_d_001.jsp?isu_cd=A066570http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/en-gb/pricesnews/prices/Trigger/genericsearch.htm?bsg=true&ns=LGLDhttp://en.wikipedia.org/wiki/Televisionshttp://en.wikipedia.org/wiki/Mobile_phoneshttp://en.wikipedia.org/wiki/Yeouidohttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/LG_Grouphttp://en.wikipedia.org/wiki/Conglomerate_(company)


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The company has 75 subsidiaries worldwide that design and

manufacture televisions, home appliances, and telecommunications

devices. LG Electronics owns Zenith Electronics and controls 37.9

percent ofLG Display.

By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a

brand growth of 14%.[3] Now the world's largest plasma panel

manufacturer,[4] its affiliate, LG Display, is one of the largest

manufacturers of liquid crystal displays. Also in 2006, the company's

mobile phone division, LG Mobile, marketed the LG Chocolate phone,

changing the company's image of the maker of thick 3G phones. It now

focuses on the design and marketing of phones such as the LG Shine,

the LG Glimmer and LG Prada (KE850). As a result, the company was

picked as "The Design Team of the Year" by the Red Dot Design

Award in 2006~2007 and is often called the "New Apple" in theindustry and online communities.

Company history

The company was originally established in 1958 as GoldStar, producing

radios, TVs, refrigerators, washing machines, and air conditioners.[5]

The LG Group was a merger of two Korean companies, Lucky and

GoldStar, from which the abbreviation ofLG was derived. The current

"Life's Good" slogan is a backronym. Before the corporate name

change to LG, household products were sold under thebrand name of
http://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/LG_Electronics#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/LG_Chocolatehttp://en.wikipedia.org/wiki/LG_Shinehttp://en.wikipedia.org/wiki/LG_Prada_(KE850)http://en.wikipedia.org/wiki/Red_Dot_Design_Awardhttp://en.wikipedia.org/wiki/Red_Dot_Design_Awardhttp://en.wikipedia.org/wiki/Virtual_communityhttp://en.wikipedia.org/wiki/GoldStarhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-4%23cite_note-4http://en.wikipedia.org/wiki/Backronymhttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/LG_Electronics#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/LG_Displayhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/LG_Chocolatehttp://en.wikipedia.org/wiki/LG_Shinehttp://en.wikipedia.org/wiki/LG_Prada_(KE850)http://en.wikipedia.org/wiki/Red_Dot_Design_Awardhttp://en.wikipedia.org/wiki/Red_Dot_Design_Awardhttp://en.wikipedia.org/wiki/Virtual_communityhttp://en.wikipedia.org/wiki/GoldStarhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-4%23cite_note-4http://en.wikipedia.org/wiki/Backronymhttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Brand


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Lucky, while electronic products were sold under the brand name of

GoldStar(Hangul:).

In 1994 GoldStar gained sponsorship from The 3DO Company to makethe first 3DO Interactive multiplayer. In 1995, GoldStar was renamed

LG Electronics, and acquired Zenith Electronics of the United States.

LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to

supply polysilicon to LG Electronics for production of solar cells. In

2008, LG took its first dive into the solar-panel manufacturing pool, as

it announced apreliminary deal to form ajoint venture with Conergy.

Under the deal, set to be completed by year's end, LG would acquire a

75 percent stake in Conergy's Frankfurt solar-panel plant.[6] LG has

produced camcorders called ARTCAM and DSLRs
http://en.wikipedia.org/wiki/Electronic_productshttp://en.wikipedia.org/wiki/Hangulhttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/Polysiliconhttp://en.wikipedia.org/wiki/Solar_cellhttp://en.wikipedia.org/wiki/Solar_panelhttp://en.wikipedia.org/wiki/Preliminary_dealhttp://en.wikipedia.org/wiki/Joint_venturehttp://en.wikipedia.org/wiki/Conergyhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-5%23cite_note-5http://en.wikipedia.org/wiki/Electronic_productshttp://en.wikipedia.org/wiki/Hangulhttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/LG_Chemhttp://en.wikipedia.org/wiki/Polysiliconhttp://en.wikipedia.org/wiki/Solar_cellhttp://en.wikipedia.org/wiki/Solar_panelhttp://en.wikipedia.org/wiki/Preliminary_dealhttp://en.wikipedia.org/wiki/Joint_venturehttp://en.wikipedia.org/wiki/Conergyhttp://en.wikipedia.org/wiki/LG_Electronics#cite_note-5%23cite_note-5


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British Physical Laboratories Group (BPL) is an Indian electronics

company that deals with consumer appliances (such as refrigerators and

washing machines), home entertainment products and health care

devices.

History

In 1963, BPL founder and Group Chairman TPG Nambiar began

manufacturing hermetically sealed precision panel meters in Palakkad,

Kerala, under the name of British Physical Laboratories. Having

worked in the UKand USA, when he came back to India armed with a

vision of pioneering the manufacture of superior quality electronic

products, he dreamed of making BPL a household name.

Over the years, BPL's growth has been subject to constant challenges.

The company was started at a time when the government had reserved

many areas of business for the public sector. It had also virtually barred

most entrepreneurs from entering other fields through reservations on

licensing.

80s

From 1980 onwards, when the industrial licensing was relaxed, BPL

began manufacturing televisions and telecommunications equipment,demonstrating its potential and future business area. In the early 1990s,

after globalisation and liberalization of the Indian economy,

competition entered the market. BPL retained its strong presence and
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/w/index.php?title=TPG_Nambiar&action=edit&redlink=1http://en.wikipedia.org/wiki/Hermetically_sealedhttp://en.wikipedia.org/wiki/Palakkadhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/w/index.php?title=British_Physical_Laboratories&action=edit&redlink=1http://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/USAhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Globalisationhttp://en.wikipedia.org/wiki/Liberalizationhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/w/index.php?title=TPG_Nambiar&action=edit&redlink=1http://en.wikipedia.org/wiki/Hermetically_sealedhttp://en.wikipedia.org/wiki/Palakkadhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/w/index.php?title=British_Physical_Laboratories&action=edit&redlink=1http://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/USAhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Globalisationhttp://en.wikipedia.org/wiki/Liberalization


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growth rate. Strategic alliances with international companies provided

the technology for them and set the standards of quality.

Using its experience of the market and the consumer, BPL concentratedon importing technology, improving product quality, innovations and

manufacture of electronic products that enhanced the quality of life.

After 37 years, BPL has metamorphosed from an entrepreneurial

venture, into India's biggest consumer electronics company.

Performance

BPL Ltd has reported a net loss of Rs 34.76 crore in the second quarter

of fiscal 2005-06, on gross sales of Rs 34.71 crore. Operating losses

were at Rs 13.91 crore.

Gross sales were Rs 64.45 crore in the corresponding period during

2004-05 while net loss was at Rs 41.59 crore.

According to the company, the promoters have brought in Rs 50.08

crore as contemplated in the corporate debt restructure approved

scheme. The amount was to pay statutory liabilities, unsecured,

pressing creditors, dealers, credit balances, employee dues and working

capital requirements, in part.

In respect to the auditors' qualification of the company's accounts for

the period ended March 31, 2005, about undisputed amounts payable in

respect of income-tax (Rs 4.44 crore), dividend tax (Rs 2.51 crore),


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They, however, decided to market their brands separately with BPL

focusing on the volume segment while Sanyo brand positioned itself as

the value driver.

Besides, Sanyo also planned to use India as its sourcing base and has

already started sourcing slim TVs from India. It also expected India to

contribute five per cent of its global revenues from its operations in

India.

In May 2007 after the failure of Sanyo BPL venture. The attrition in

rate in Sanyo BPL was 70%. BPL concentrated 100% on Healthcare

Business group Started Sales and Service Support for PIX and re

branded the Service operations under "SURE CARE" brand .Sure Care

provides support for BPL Healthcare and PIX X-Ray products.


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The Indian colour television companies sold around 9 lakh CTVs to

the trade in the month of October, which was one of the best for

business in recent years. In sync with CETMAs statement, consumer

durable major also claim to have registered a jump in sales during the

period. Companies such as LG, Samsung and Philips have reportedly

registered the highest ever sales in a month. Retailers, however, offer a

mixed reaction, retailers say that while CTV sales have increased

marginally, sales of other consumer durables have dropped compared to

last year. The drop in prices and large scale promotions has managed to

increase CTV sales this year. CTV sales have primarily been in the

low-budget range (priced between Rs 8,000 - Rs 15,000). Models

priced above Rs 20,000 have just not sold.

Most of the segments in this sector are characterized by intense

competition, emergence of new companies (especially MNCs),

introduction of state-of-the-art models, price discounts and exchange

schemes. Currently, MNCs dominate the Indian consumer durable

segment, which is apparent from the fact that these companies

command more than 65% market share in the colour television (CTV)

segment.

There is a significant shift today. 15-20 years ago, it was a Seller's

market. Customers had to buy what was available. There was absolutely


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no choice. But today, it is entirely different. It is a Buyer's market.

There is plenty of choice, both in terms of brands and the items. It has

helped in widening the product base of consumer durables. Also,

technological changes have helped the boom in the industry.

TV sets are still the fastest growing category among household

durables. During the last two years 11.5% of Indian homes bought a TV

set. This figure is even higher among the top eight metros at 21.3%

about one in every five home in these cities acquired a TV set in the last

two years.

NEW DELHI: Sony has given way to Samsung as the number one flat

TV brand and has also been usurped by Oscar in the overall colour

television market

this March, as per latest data released by the market research agency

ORG.

While Samsung has emerged the clear leader in flat screen CTVs in

March, with a whopping 27 per cent share of the market, against Sony's

20.1 per cent, Oscar has usurped Sony to take the eighth place in the

overall market during the month under review with two per cent share.

Sony followed with 1.9 per cent of the overall market.


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"At Samsung, we are looking at further consolidating our position in

the flat TV market this year; our flat TV contribution this year to totalCTV volume is expected to be 27 per cent," Director at Samsung India,

R Zutshi said.

However, the market leader remains the Korean brand LG, which

cornered 17.6 per cent share of the overall market in March but was

placed third in the flat screen segment, behind Samsung and Sony at

19.9 per cent market share.

Chief Operating Officer of Oscar brand of electronics Kishan Kalani

said "this is not the first time Oscar figures in the top 10 CTV brands. It

has outdone brands like Sony even when Oscar is yet to enter the

sizeable western market".

He said the brand sold over 3.5 lakh units last fiscal and is eyeing sales

of over four lakh colour TV sets in 2003-04.


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Representative Models of LG


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Representative Models of BPL


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Representative Models of Samsung


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STUDY PROFILE

1 Name of the Study

"Comparative Study

ofAcceptance ofTelevisions

of L.G. , BPL &Samsung"

1 Research Design. Pallavi Sharma

1 Period of field survey 25-05-2009 to 12-06-2009

1 Place of survey Bareilly

1 Sample Size 100

1 Research Tool Pre-coded Structure Questionnaire.

1 Data Collection

Primary :By Self supported by a group offriends.

Secondary :Using Various Internet Websites.

Data Compilation, Analysis

& Report writing.

Pallavi Sharma


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1 Preparation of Report13-06-2009


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RESEARCH OBJECTIVERESEARCH OBJECTIVE

The primary goal of our project is to conduct a Comparative Study of

Acceptance of Televisions of L.G. , BPL & Samsung in Bareilly.

Thus the basic objective was to explore and study the mindset of

FMCG consumers to evaluate the impact of advertising on their

purchasing decisions.

Objectives:

The study was conducted with the following objectives:

1 i) To gauge the Impact of Advertising on FMCG consumers.

0 ii) To estimate the effectiveness aggressive strategies adopted by

companies to promote their products.


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RESEARCH METHODOLOGYRESEARCH METHODOLOGY

For this study, the survey was conducted in the entire city of

Bareilly covering all the categories including students, working

professionals etc.

The sample was randomly selected and respondents were in the

age group of 18 to 60+ years. The responses of the respondents were

recorded on a pre-coded structure questionnaire. The data in the coded

form was collected, compiled and analyzed, While selecting the

respondents due care was taken to give proper representation to female

respondents as well as different age groups & occupational categories.


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Research DesignResearch Design

As the problem is very well defend and clear, a conclusive

research design was used moreover the conclusion was to be drawn on

the basis of generalized result, so the descriptive design was selected

for the purpose of collecting analyzing and interpreting the data

obtained, on some specific points.

A plan of what data to gather, from whom, how and when to

collect the data, and how to analyze the data obtained.

This is a systematic plan to coordinate archaeological research to

ensure the efficient use of resources and to guide the research according

to scientific methods.

Also known as a market research briefing, this is a basic plan

which guides the data collection and analysis phases of the research

project. It acts as a framework which details the type of information to

be collected, the data sources and the data collection procedure.

Thus Research design can be thought of as the structure of

research -- it is the "glue" that holds all of the elements in a research

project together.


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Data Collection MethodData Collection Method

In order to collect the data from the respondent of some specific

points, a nondisclosure, structured, questionnaire was developed .

Data collection is a term used to describe a process of preparing

and collecting data - for example as part of aprocess improvement or

similar project.

Data collection usually takes place early on in an improvement

project, and is often formalized through a data collection Plan which

often contains the following activity.

1. Pre collection activity Agree goals, target data, definitions,

methods

2. Collection data collection

3. Present Findings usually involves some form of sorting analysis

and/or presentation.

A formal data collection process is necessary as it ensures that data

gathered is both defined and accurate and that subsequent decisions

based on arguments embodied in the findings are valid. The processprovides both a baseline from which to measure from and in certain

cases a target on what to improve.
http://wiki/Datahttp://wiki/Process_improvementhttp://wiki/Datahttp://wiki/Process_improvement


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Primary Data

Data collected specifically for a research project Collect when

secondary data are

Unavailable

Inappropriate

can be collected through a number of different methods sometimes

more than one method can apply to a single problem

Primary Data Sources

Primary data collection is necessary when a researcher cannot find the

data needed in secondary sources. Market researchers are interested in

primary data about demographic/socioeconomic characteristics,

attitudes/opinions/interests, awareness/ knowledge, intentions,

motivation, and behavior. Three basic means of obtaining primary data

are observation, surveys, and experiments. The choice will be

influenced by the nature of the problem and by the availability of time

and money.


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Surveys

Surveys or questioning involve using a questionnaire (data collection

instrument) to ask respondents questions to secure the desired

information. Questionnaires may be administered by mail, over the

telephone, by computer, or in person. Limitations of surveys include

opportunities for error in construction and administering of a

questionnaire, expense, and time needed to conduct a survey.

Respondents may not respond, may be unable to respond, or may givemisleading responses.


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SAMPLING SCHEME

AND

SAMPLE SIZE


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SAMPLING SCHEME AND SAMPLE SIZE

Sample size

The sample size of a statistical sample is the number of observations

that constitute it. It is typically denoted n, a positive integer (natural

number).

Typically, different sample sizes lead to different precision of

measurement. This can be seen in such statistical rules as the law of

large numbers and the central limit theorem. All else being equal, a

larger sample size leads to increasedprecision in estimates of various

properties of thepopulation.

The procedure used for sampling was "convenience & judgement

sampling" Although the sample chosen by this method has a main draw

back of the members not being true representative of the universe, yet

for a research to be a completed in such a short time limit, it solves the

purpose. The sample size taken for the purpose a research was 100.
http://wiki/Statistical_samplehttp://wiki/Integerhttp://wiki/Natural_numberhttp://wiki/Natural_numberhttp://wiki/Law_of_large_numbershttp://wiki/Law_of_large_numbershttp://wiki/Central_limit_theoremhttp://wiki/Precisionhttp://wiki/Statistical_populationhttp://wiki/Statistical_samplehttp://wiki/Integerhttp://wiki/Natural_numberhttp://wiki/Natural_numberhttp://wiki/Law_of_large_numbershttp://wiki/Law_of_large_numbershttp://wiki/Central_limit_theoremhttp://wiki/Precisionhttp://wiki/Statistical_population


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LIMITATIONS

The sample was chosen on the basis of convenience & judgement

sampling might not have been the true representative of the

universe. Though every care has been taken to make it most

representative.

Some respondent (Specially low educated) had not filled the

questionnaire themselves and asked their children etc which may

cause a deviation in the results as the administrators always play an

important role in formulating the purchase decision.

The possibility of biasing factor and impact of opinion leader couldnot be eliminated as the re-respondents were human being.


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FIELD WORK

The respondents were given questionnaire either by contacting

personally or by making calls at houses, offices and shops so as to

cover all classes of respondent.


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TABULATION / CHARTING OF DATA

The data so collected was tabulated as per requirement and then

interpreted in a way so that the conclusion could be drawn to give a

significant shape.


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Data Interpretation With Tables & Charts

Question : Which make of TV do you own?

(a) BPL(b) LG(c) Samsung(d) Other

Make of TV owned

Respondent ResponseBPL 34

Samsung 24

LG 40

Other 2

Response :

34%

24%

40%

2%

BPL

Samsung

LG

Other


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Question : Why did you buy that make ?

(a) Cost(b) Quality(c) Features(d) Others

Response :

Rea son for Buying that Make

Respondent Response

Cost 35

Quality 25

Feature 38

Other 12

35%

25%

28%

12%

Cost

Quality

Features

Other


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Question : How many years have passed when you

bought your current TV ?

(a) 0-1(b) 1-2(c) 3-4(d) 5 year +

Response :

Time of Ownership for the MakeRespondent Response

0-1 15

1-2 36

3-4 29

5 Year + 20


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15%

36%29%

20%

0-1

1-2

3-4

5 Year +


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Question : In your view, which parameter is most

important while purchasing a TV?

(a) Durability

(b) After sales service

(c) Guarantee

(d) Other

Response :

Decisive Parameter Affecting the Purchase

Respondent Response

Durability 21

After Sales Service 36

Guarantee 39

Other 4

DurabilityAfter Sales

Service GuaranteeOther

Response

21

3639

40

5

10

15

20

25

30

35

40


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SALIENT FINDINGS1

LG was the most popular T.V. brand in the survey.

Cost & Features are the decisive factors for a T.V. purchase.

Majority of the respondents puts guarantee & after sales service

ahead.

Sony was a dream T.V. for most of the respondents.

Picture quality was obviously the most striking feature of TV among

the respondents.

Opinion was very well divided on this issue whether Indian TV

brands are successfully competing MNC brands.


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CONCLUSION


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Conclusion

After a hardcore analysis of primary & secondary data I can

successfully conclude that although all studied brands of TVs

i.e. L.G., B.P.L. & Samsung are successfully catering to their

customers. However, there is a margin left for technical

improvements so that these products can be made to perform

even better.

As it was found, LG is by far the most successful T.V. brand

among the respondents, however, BPL & Samsung are not far

behind also.


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Annexures

TABLES

Respondents Occupation

Respondent Response

Businessman 41

Serviceman 19

Student 23

Other 17

Make of TV owned

Respondent ResponseBPL 34

Samsung 24

LG 40

Other 2

Level of Education

Respondent Response

Post Graduate and above 20

Graduate 45Vth To XII 25

Below Vth 10

Respondents Income Group

Respondent Response

0-5000 35

5000-15000 29

15000-25000 21

25000-above 15

Rea son for Buying that Make

Respondent Response

Cost 35

Quality 25

Feature 38


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Other 12

Year of Ownership

Respondent Response

0-1 151-2 36

3-4 29

5 year+ 20

The Most Decisiove Parameter for The Purchase

Respondent Response

Durability 21

After Sales Service 36

Guarantee 39Other 4

Migration from Current Make of TV

Respondent Response

Sony 60

TCL 12

Thomson 18

Other(LG\Samsung\BPL) 10

The Most Preferred Feature of The TV

Respondent Response

Sound 29

Picture Quality 34

USB Support 15

Other 12

Are Indian TV Brands successfully competing MNC brands?

Respondent Response

Yes 25

No 39

Somewhat 26


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Cannot Say 10

CUSTOMER QUESTIONNAIRE


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Questionnaire Used in The Survey

Question 1

What is your occupation

(a) Businessman ( )(b) Serviceman ( )(c) Student ( )(d) Other ( )

Question 2

What is your income Group

(a) 0-5000 ( )

(b) 5000-15000 ( )

(c) 15000-25000 ( )

(d) 25000-above ( )

Question 3

What is your level of Education

(a) Post Graduate and above ( )

(b) Graduate ( )

(c) Vth To XII ( )

(d) Below Vth ( )Question 4

Which Make of TV has in your family?

(a) BPL ( )

(b) LG ( )

(c) Samsung ( )

(d) Other ( )

Question 5

Why did you buy that make ?

(a) Cost ( )

(b) Quality ( )

(c) Features ( )


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(d) Others ( )

Question 6

How many years have passed when you bought your current TV ?

(a) 0-1 ( )

(b) 1-2 ( )

(c) 3-4 ( )

(d) 5 Year+ ( )

Question 7

In your view, which parameter is most important while purchasing a TV?

(a) Durability ( )

(b) After Sale Service ( )

(c) Guarantee ( )

(d) Other ( )

Question 8

If given a chance, which other company TV would you like to purchase ?

(a) Sony ( )

(b) TCL ( )

(c) Thomson ( )(d) Other(LG/BPL/Samsung etc.) ( )

Question 9

Which feature of your TV do you like most?

(a) Sound ( )

(b) Picture Quality ( )

(c) USB Support ( )

(d) Other ( )

Question 10

Do you think Indian TV Brands are successfully competing MNC brands?

(a) Yes ( )

(b) No ( )


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(c) Somewhat ( )

(d) Cannot Say ( )

BIBLIOGRAPHY


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The work presented here has been preparedThe work presented here has been prepared

and polished with the help of several sources.and polished with the help of several sources.

I feel it my moral responsibility to enlist theI feel it my moral responsibility to enlist the

used sources, thereby the list is given below. Iused sources, thereby the list is given below. I

feel extremely obligated to the contentfeel extremely obligated to the content

creators of these resources and trulycreators of these resources and truly

appreciate their spirit.appreciate their spirit.

www.Wikipedia.orgwww.Wikipedia.org www.bpl.inwww.bpl.in http://www.samsung.com/inhttp://www.samsung.com/in www.in.lge.com/www.in.lge.com/

1.. Marketing Management1.. Marketing Management

ByBy

Philip KolerPhilip Koler2.Times of India2.Times of India

3.Business Today3.Business Today
http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.bpl.in/http://www.bpl.in/http://www.bpl.in/http://www.samsung.com/inhttp://www.samsung.com/inhttp://www.samsung.com/inhttp://www.wikipedia.org/http://www.bpl.in/http://www.samsung.com/in

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