Tv context1
11
Society, Industry, Technology TV
-
Upload
baerbel-stolz -
Category
Documents
-
view
24 -
download
0
Transcript of Tv context1
- 1. Society, Industry, Technology
- 2. Personalized viewing platforms Exhibition practices / Viewing practices Distribution practices Fragmentation (programming andaudiences)Merging screens
- 3. Changed target demographics User participation Fan Creations Branding promos and identity Neoliberalism Regional identities Glass body _data access to viewer preferences Uncertainty
- 4. Who still watches Left out by researchers? Left out by advertisers? Alters: canon, research, interest and focus, programming Alters: findings in empirical studies Do the rules still apply for the industry? Future prognosis?
- 5. Customized and personalized advertising Access AND Text preferencessteer product and form of advertisingTraditional Viewers Classic viewers connected with online when TV textbridges audiences!